Bloggers - The New Super Affiliates

Jim Kukral, Founder, BlogKits.com

NO CHARTS!!!

Keep itShort!!!

Bloggers Can Be Affiliates? Really?

Super affiliates today are essentially the webmasters from 5-10 years ago

Bloggers are the next wave of super content producers, soon to be turned super affiliates

This session will discuss who they are, where they are, why they’ll produce and how to attract them + I hate charts!

Millions-ca-Zillions!

63 Million!175,000 / day1.2 mil posts/day

Your Idea About Blogs Might Be Wrong!

99% of those are long-tail, producing less than 100 visitors a day

Collectively producing trillions of pages of content on niche topics

By 2010, blog content will dominate the landscape

When you search, what will you find?

So What IS A Blog & What Isn’t?

NOT a blog!

So What IS A Blog & What Isn’t?

NOT a blog!

So What IS A Blog & What Isn’t?

Those are big media websites that have comments and use CMS

“REAL” blogs are the long tail (99% of 63 million with low-traffic)

“REAL” blogs are not businesses“REAL” blogs are dying to work with you“REAL” bloggers want to make money

(even if it is a little at a time)

Who’s Blogging?

It’s not all political, entertainment and sex blogs

Most are personal journalsMale: 69%Female: 31%

HUGE in Asia

So, What’s The Problem?

Bloggers & affiliate marketers have issues Low-traffic “real” bloggers don’t have many

options LIES! LIES! LIES! CPM and CPC snobs, but change is coming!

Spurred by lack of results Can earn more with one sale than an entire

month of Adsense pennies/day Will you be there for bloggers? Can you be?

Yes!

More Problems & Issues We Face

How do you reach that long tail? Worth my time and effort?

Bloggers view their blogs as homes, the standard rules of AM don’t apply

Pitching a product & remaining transparentBloggers are writers, not marketers We make it way too confusing& Too hard to know what to do, make it

easier

So What Do Bloggers Want?

Time to redo your thinkingRedo your artwork to fit “in” blogs, not “on”

themSidebars and blog entry placementWhite, non-flashy, subtle, “texty”, classyText: Don’t use “buy”, use words like

“support” or “help” or “tip”Be conversational, friendly

Let’s Talk About Tips

Friends help friends…Bloggers help bloggers…Stop thinking in terms of “buy now” or

“click here”Start thinking about how friends

recommend to other friendsBeing up front and asking for a tip worksIdea: Sell “tips/credits” to your system

So What Do Bloggers Want?

Text: “Help me support my blog? Check out these nachos from NachoWorld.com”

Text: “My blog is supported by our friends at DoggyEyeLiner.com – Does your dog wear makeup?”

Text: “Advertisement: I liked this book about foot fungus, you might like it too, check it out.”

NOTE: Always disclose! NEVER try to fool a reader!

So What Do Bloggers Want?

Banners…

So What Do Bloggers Want?

They want to feel special They want attention Give them something unique/fun/helpful Like what? Informative/fun videos they can

embed in their blogs. 30-second video product reviews…

Helpful/fun tools/calculators they can use (example: my blog is worth $$$)

Give it to them in widget form! Viral stuff

More Ideas…

Send them a product, ask them to review it and use affiliate link in review (disclosed)

Test out sites like ReviewMe.comOnly work with sites that require clear

disclosure#1 Rule: Don’t try to fool anyone, or ask

bloggers to try, it’ll backfire (Walmart)Don’t forget coupons!

TIP: Recruit Affiliates Through Blogs

The big bloggers have a lot of pullTarget the top thought-shaping blogs in

your nicheBuy recruiting ads on those blogs,

reaching other bloggersWorks like a super affiliate recruiting

machine

Is This Stuff Possible Jim?

Yes, it is…You just have to try…Don’t need to spend a ton of moneyGet creative, get crazy, do something you

never thought you would do, JUST TRY!Example: Take your top 10 converting

products and video review themRelease video to your affiliates that are

bloggers to embed in their blogs

Ok, What Converts & How?

Custom creative built for blogsEvery blog has a sidebarEvery blog has a content area (blog entry)Those 2 spots are your hot spotsDon’t put ads inside blog entry, put them

around themSubtlety, fun, white space, non flashyB2B and software/tech converts well

Video?

Video converts!www.bubbleply.comwww.rovion.comTry video creativesTutorialsVideo white papers

How To Find More Bloggers?

www.technorati.comwww.blogsearchengine.comhttp://Blogsearch.google.com www.icerocket.com

Global Blogging: Bonus Material

Are you thinking global yet? You should be! Blog posts by language = 39% English, 33%

Japanese & 10% Chinese 74% of Japanese read blogs – US=27%,

China=39% Blogs are mainstream in Asia Thought? How expensive and hard would it

really be to have a company blog or set of banners written/translated in Chinese or Japanese?

Questions?

Contact MeJim Kukralinfo@blogkits.com216.272.4383www.blogkits.com