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Center for International Private Enterprise (CIPE)

INTERNET KEY

1122334455

JANG NEWS PAPER 7TH SEPTEMBER 1977

THERE ARE 22 MILLION INTERNET USERS IN PAKISTAN 6% ARE USING MOBILE DEVICES TO ACCESS INTERNET

INTERNET REVOLUTION

WHAT IS SOCIAL MEDIA?

Social Media is an internet based interactive medium of communication

#1 ACTIVITY ON THE INTERNET

900

NEWSPAPER READERSHIP IN PAKISTAN

Urdu

Jang 46%

Nawa-e-Waqt 23%

Express 20%

Khabrain 15%

Awaz 10%

Qaumi Akhbar

5%

Ummat 4%

Awam 3%

English

Dawn 7%

The News 3%

EMERGENCE OF ALTERNATIVE MEDIA

its live – its hot – its instantIts the fastest growing medium for

communication

ONLINE IS THE MEDIA FOR TODAY AND TOMORROW.

Online, social networking and blogging remains the most popular pastime with half of all respondents doing it compared with 47% six months ago. The big jump in usage most recently has been among 45 to 54 year olds, increasing from 37% to 45%.

Source: KPMG Report

SOCIAL MEDIA STATS FOR PAKISTAN7 Million Facebook users

1 million Twitter users

7.5 million YouTube users

WHO IS THE MOST LIKED PERSON FROM PAKISTAN ON FACEBOOK

SEPT 2011 2.8 MILLION FANS – NOVEMBER 2011 32 MILLION NOW 39 MILLION

WHICH PAKISTANI INSTITUTION HAS THE TOP PRESENCE ON SOCIAL MEDIA?

11,000 VIDEOS – 10 MILLION VIEWS

WHICH IS THE MOST WATCHED YOUTUBE CHANNEL IN PAKISTAN?

SEPT 2011 35 MILLION VIEWS – NOVEMBER 2011 40 MILLION NOW 70 MILLION

SOCIAL MEDIA IS VIRAL

IS SOCIAL MEDIA REPLACING TRADITIONAL NEWS SOURCES

RECENT STUDY IN THE UK

28 per cent of journalists say social media is essential for the job

Magazine journalists least likely to use social networking sites

Fewer journalists believe social media increases productivity

Broadcast journalists use social media the most A new study has found that more than a quarter of UK

journalists now believe they would be unable to carry out their job without social media websites like Twitter and Facebook.

Why Blog? Challenges before you start. How to find your niche. Challenges as a blogger. Which platform to chose from

(blogger vs wordpress) How to write quality content? Reaching out to readership. Key success factors.

WHY BLOG?

WHY BLOG?

Improves creativity

Writing skills

Opportunity to express views

Opportunity to interact with

large community

Recognition

CHALLENGES FOR BLOGGERS

Continue writing

Scheduling Respecting

reader’s comments

Building Readership

CONTENT IS THE KING!

Read, liked and goes

viral

Simple yet correct

language

400 words

Personal touch

Professional approach

References and

hyperlinks

FINDING YOUR NICHE

Personal Blogging

Corporate Blogging

Informational Blogging

FINDING RELEVANT CONTENT

COMPONENT OF A BLOGPOST

Title Body Keywords Pictures Videos Hyperlinks

A SIMPLE TOOL FOR CREATING A STORY

WRITING KILLER TITLES #1: Use a Number Your post could use any of the following:

Tips, Ways, Methods, Steps, Templates, Rules, Secrets

Adjectives: great, expert, clever, fantastic, brilliant, top, best

Some Nice Examples: Ten Easy Ways to Write Faster Five Simple Steps to Set Up Your Blog in Less

Than Two Hours Five Crazy Videos That Will Make You Laugh Out

Loud

BREAKOUT

You have 15 minutes to bring a story.

Go out in the lobby, restaurant, toilet, bookshop, shopping arcade, parking, reception etc and bring a story

DESIGN COUNTS

http://jongordon.com/blog

http://sethgodin.typepad.com/

www.jeffbullas.com

http://t.co/IuoG4RYh

http://www.humorcarbons.com/

http://wisdomfrombooks.com/

WHICH PLATFORM?

Blogger vs Wordpress

Serious blogging – host at your domain

Working in Groups Share Your Ideas of Using Social Media

TWITTER HELPS IN

Get stakeholders to see your story. Start a conversation. Keep up with sources, find ideas. Find & capture reaction. Dig up the past. Help your audience keep track of

an ongoing story.

THINKPAD!

Choose the topic that you wish to cover Name your blog Select a platform Select a theme Add widgets Create your first post

Success Factors YOU and Your Commitment

Content:

• Short, specific, thought provoking, informational

Appearance:

• font, color scheme, spellings, grammar, title, pictures

Professionalism:

• Facts, references, tags, google alerts, Social media postings, research

BASIC SEO

- Keywords - Title- SEO tools- Bold Fonts- Youtube Videos- Slideshare - Effective Backlinking- Commenting on other blogs

REACHING OUT TO READERSHIP Facebook (join groups, increase

friend’s circle) 900 million Twitter (use #tags) 100 million

active users Google+ over 100 million Linkedin Groups 140 million users

Most traffic comes from facebook Tag with keywords Backlinks Tweet (and retweet) Request

HAPPY BLOGGING!

hammadlinks@gmail.comhttp://hammadsiddiquiblog.com

Twiter: @hammads