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Blogging 101
| Date post: | 19-Sep-2014 |
| Category: |
Self Improvement |
| View: | 261 times |
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Blogging 101
Agenda
• Intro to Blogging– What is a Blog?– A Short History
• Advantages of Blogging
• Parts of the Blog– Different Types of Blog
• Blog Niche
• Social Media
Intro to Blogging
What is a Blog?
Blog
• "Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information.
• diary-type commentary • personal to the political• one narrow subject • whole range of subjects• personal journals • author's daily life and thoughts
A Short History
• 1983–1993– "blog" was not coined until
the late 1990s– Internet forums / thread /
cork board / news group– Tim Berners-Lee coined the
term "world wide web”
A Short History
• 1994–2001– Online diary– writers called
themselves diarists, journalists, or journalers
– "What's New" or "News“
– Open Diary launched in October 1998
• 2001–2004– Political blog– how-to manuals– medium of news
dissemination– liveblogging
A Short History
A Short History
• 2004–present– Merriam-Webster's
Dictionary declared "blog" as the word of the year in 2004.
– Politicians started blogging.
– News source
Agenda
• Intro to Blogging– What is a Blog?– A Short History
• Advantages of Blogging
• Parts of the Blog
• Blog Niche
• Social Media
What can I get out of Blogging?
Advantages of Blogging
To Yourself
• Increase Knowledge.– Blogs are a great
source of knowledge.
To Yourself
• Improves Writing Skills– Writing for blogs
on regular basis improves the writing skills, which is 100% true.
To Yourself
• Money– Every internet
users know that blogs are a real source of money.
To Yourself
• Solution Provider– Bloggers used
to help each other to provide required information.
To Yourself
• Popularity– Nowadays, blogs are
the best way of increasing popularity on the web and promoting yourself.
To Yourself
• Hobby– Some people start
blogging as their hobby because they don’t have anything to do.
On the Business Side…
Business Side
• Builds Creditability For Business– Your articles and
blog posts can be a source for the targeted people who will get the timely information.
Business Side
• Provides More Visibility To Your Site– If you regularly
publish your blog then your name and domain name and the blog will appear in the search engine.
Business Side
• Build a Brand– When you
regularly write a blog, you must create in such a fashion that it can facilitate to build your brand.
Business Side
• Creates Traffic to Your Site– If your prospects
cannot locate you in the physical business location then they can at least trace you through search engines.
Business Side
• Builds List Of Business Prospects– When any visitor
visits your blog, then they will leave their name and email ID, which will help you to build a list of prospects.
Business Side
• Enhances Online Reputation– After you have
developed your skill for Blogging then as an expert of that area your reputation will also grow.
Business Side
• Finally You Get Your Ideal Clients– Once the visitor to
your blog finds the solution to his needs, they will repeatedly visit to find solution to their other problems too. .
Business Side
• More Customers And More Business– Easier to find you
by your prospects and customers, your customer list will certainly grow.
Agenda
• Intro to Blogging– What is a Blog?– A Short History
• Advantages of Blogging
• Parts of the Blog
• Blog Niche
• Social Media
Opps… Before we proceed…
• For starters, make sure you have an email address and sign up for a free blog on the following blogging platforms.
Anatomy of a
Blog
HEADER
BODYBODY
FOOTER
SIDEBAR
Agenda
• Intro to Blogging– What is a Blog?– A Short History
• Advantages of Blogging
• Parts of the Blog– Different Types of Blog
• Blog Niche
• Social Media
Different Types of Blog
Personal Blog
Micro Blog
Corporate and Organizational
Vlog
Podcast
Photo Blog
Agenda
• Intro to Blogging– What is a Blog?– A Short History
• Advantages of Blogging
• Parts of the Blog– Different Types of Blog
• Blog Niche
• Social Media
Niche Blogging
Nicheis a
distinct segment of a market.
NICHE BLOGGING is the act of creating a blog with the intent of using it to
market to a particular niche market.
Niche Blogging General Blogging
Advantages•Targeted keywords/topic
•Invite advertisers•Build Leadership
•Focus on One Topic
•Writing content is very easy•Managing categories is very easy•Get traffic from different keywords
•Promote a wide variety of products and services
Disadvantages
•Need to be an Expert•Time Consuming
•Choose the Right Niche
•Hard to make money•Harder to promote
•Hard to Build Readership
• Choose a topic you know a lot about or enjoy reading about and researching.
#Trend
Agenda
• Intro to Blogging– What is a Blog?– A Short History
• Advantages of Blogging
• Parts of the Blog– Different Types of Blog
• Blog Niche
• Social Media
Social Media
• Internet-based applications used to turn communication into interactive dialogue among organizations, communities, and individuals.
Top Social Networks
They could be in many forms such as magazines, internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking.
Uses of Social Media
• Communication
• Learning
• References
• Collaboration
• Sharing
• Brand monitoring
• Entertainment
Promoting using Social Media
"When we share stories, we offer our imagination to others. We can change one person's belief." - Pat Evangelista
"...if I don’t tell these stories, maybe... I will forget." -Pat Evangelista
"Social media now becomes more personal and more trust." - Maria Ressa
"The world is changing. The key to all of it is self-awareness." - Maria Ressa
#Scoops
Project Plan
VIC MARION GO MADRIAGAFollow me on Twitter @vicmadz
Email: [email protected]
http://www.vicmadz.com/Facebook: vicmadzdotcom
http://wowcdo.comFacebook: WOWCDO
Panglao, Bohol
