BLOGGING AS A BLOGGING AS A BUSINESS OPTIONBUSINESS OPTION

ATTY. ZIGFRED DIAZATTY. ZIGFRED DIAZwww.zdiaz.comwww.zdiaz.com

www.stockmarket-investing.comwww.stockmarket-investing.com

Lecture OverviewLecture Overview

- What is a blog (Introduction) ? - What is a blog (Introduction) ?

– How do bloggers make money ?– How do bloggers make money ?

- How existing traditional business - How existing traditional business owners can help boost their business owners can help boost their business through blogging ?through blogging ?

- How do I setup a blog ? (Basics)- How do I setup a blog ? (Basics)

Introduction to blogs, Introduction to blogs, blogging and bloggersblogging and bloggers

What is a blog ?What is a blog ?

““A blog (a contraction of the term A blog (a contraction of the term "web log") is a type of website, usually "web log") is a type of website, usually maintained by an individual with maintained by an individual with regular entries of commentary, regular entries of commentary, descriptions of events, or other descriptions of events, or other material such as graphics or video. material such as graphics or video. Entries are commonly displayed in Entries are commonly displayed in reverse-chronological order. reverse-chronological order.

– from – from www.wikipedia.comwww.wikipedia.com

So what is the So what is the difference then difference then

between a “blog” between a “blog” and a regular and a regular “website” ?“website” ?

To answer the To answer the question, let us question, let us first look at the first look at the

concept of Web 2.0concept of Web 2.0VS.

“ “ . . . Web 2.0 websites allow users . . . Web 2.0 websites allow users to do more than just retrieve to do more than just retrieve information. They can build on the information. They can build on the interactive facilities of "Web 1.0" interactive facilities of "Web 1.0" to provide "Network as platform" to provide "Network as platform" computing, allowing users to run computing, allowing users to run software-applications entirely software-applications entirely through a browser. Users can own through a browser. Users can own the data on a Web 2.0 site and the data on a Web 2.0 site and exercise control over that data . . . exercise control over that data . . . ..

“ “ . . . These sites may have an . . . These sites may have an "Architecture of participation" "Architecture of participation" that encourages users to add value that encourages users to add value to the application as they use itto the application as they use it Examples of Web 2.0 include web-Examples of Web 2.0 include web-based communities, hosted based communities, hosted services, web applications, social-services, web applications, social-networking sites, video-sharing networking sites, video-sharing sites, wikis, blogs, mashups and sites, wikis, blogs, mashups and folksonomies. “ folksonomies. “

- From - From www.wikipedia.comwww.wikipedia.com

Some interesting stats and Some interesting stats and facts about blogs, blogging & facts about blogs, blogging & bloggersbloggers-As of December 2007, blog search As of December 2007, blog search engine Technorati was tracking engine Technorati was tracking more than 112,000,000 blogs, with more than 112,000,000 blogs, with an estimated 120,000 new ones an estimated 120,000 new ones being put up everyday. being put up everyday. - To date there are close to 5000 To date there are close to 5000 blogs in the Philippines according blogs in the Philippines according to topblogs.com.ph and close to a to topblogs.com.ph and close to a 1,000 “active” blogs is listed in 1,000 “active” blogs is listed in ratified.orgratified.org

- Since 2002, blogs have gained Since 2002, blogs have gained increasing notice and coverage for increasing notice and coverage for their role in breaking, shaping, their role in breaking, shaping, and spinning news storiesand spinning news stories- By 2004, the role of blogs became By 2004, the role of blogs became increasingly mainstream, as increasingly mainstream, as political consultants, news political consultants, news services, and candidates began services, and candidates began using them as tools for outreach using them as tools for outreach and opinion forming. and opinion forming. - The popularity of blogs has also The popularity of blogs has also given rise to "fake blogs" in which given rise to "fake blogs" in which a company will create a fictional a company will create a fictional blog as a marketing tool to blog as a marketing tool to promote a productpromote a product

$$$ SHOW ME $$$ SHOW ME THE MONEY ! $$$ THE MONEY ! $$$

(How bloggers make money)(How bloggers make money)

““PRO-BLOGGING” PRO-BLOGGING” IS ALL ABOUT IS ALL ABOUT

BEING IN BEING IN BUSINESSBUSINESS

GREAT PROFIT

S

GOOD MARKETIN

G

GOOD PRODUCT

S

TRADITIONAL BUSINESS

BLOGGING AS A BUSINESS

GOOD CONTEN

T

TRAFFIC & ADS

GREAT PROFIT

S

THE IMPORTANCE OF GOOD CONTENT

- Content is King !

-“Content” is the “meat” of your blog. It could be text, videos or photos

- Good content means that your content is either the following: helpful, informative, entertaining, thought provoking or inspiring. - Further good content means, proper spelling, proper grammar, proper layout and contains good and visually stimulating material

TRAFFIC & ADS

- Ads are the “monetary” lifeblood of blogs -The following are the types of ads that bloggers could place in their blogs:

- Pay per click

- Keyword ads

- Direct Placement ads

- Reviews

- Commission based

Pay per click

Keyword ads

Direct Placement ads

Reviews

Commission based

HOW BLOGGERS GET TRAFFIC

- Aside from the quality content, bloggers get traffic by doing SEO (Search Engine Optimization)

- SEO helps push your blog for a particular keyword or topic in the SERP (Search Engine Results page)

- There are different ways to do SEO. Although the algorithm used by search engines changes from time to time, SEO practitioners have ways to somehow unravel the mystery.

A demonstration on how SEO works to help bloggers direct traffic to their blogs and how bloggers earn money with the

help of SEO

I am a traditional business I am a traditional business owner, how does blogging owner, how does blogging

help me ?help me ?

It can be said that It can be said that success in business success in business

is all about is all about marketingmarketing

• According to the Center for According to the Center for Marketing Research at the University Marketing Research at the University of Massachusetts Dartmouth there of Massachusetts Dartmouth there has been a 237% increase in blogging has been a 237% increase in blogging by the USA’s 500 fastest growing by the USA’s 500 fastest growing companies, it is also interesting to companies, it is also interesting to note that significant 41% of those note that significant 41% of those who don’t have a blog are intending who don’t have a blog are intending to implement one.to implement one.

• 34% of large corporations currently 34% of large corporations currently have a blog solution, 70% plan one by have a blog solution, 70% plan one by the end of the yearthe end of the year

Having a blog can Having a blog can aid a lot in aid a lot in

marketing your marketing your business & Product business & Product

because of the because of the following reasons:following reasons:

1.) Blogs are effective, less 1.) Blogs are effective, less costly and easy to implement costly and easy to implement than other marketing effortsthan other marketing efforts

-Unlike before existing internet Unlike before existing internet infrastructure under web 2.0 makes infrastructure under web 2.0 makes putting up a blog as easy as 123 and putting up a blog as easy as 123 and in less than 5 minutes !in less than 5 minutes !

- The global reach of blogs make it a - The global reach of blogs make it a very effective marketing tool making very effective marketing tool making you reach a wide number of you reach a wide number of audiences. audiences.

- Believe it or not you can run a blog Believe it or not you can run a blog and market your particular niche for and market your particular niche for free !free !

2.) Blogs offer you a 2.) Blogs offer you a completely new way to completely new way to communicate with your communicate with your clients, prospects and clients, prospects and

fellow business owners.fellow business owners.

- Everybody loves blogs ! Search - Everybody loves blogs ! Search engine love blogs because of its engine love blogs because of its

design and people love blogs because design and people love blogs because of its personal reachof its personal reach

3.) Blogs can position you 3.) Blogs can position you to be the number one to be the number one

source of information in source of information in

the internet.the internet. -Blogs help you tell the story of your Blogs help you tell the story of your

brandbrand

- Blogs make your company “real.” It Blogs make your company “real.” It makes your customer feel part of a makes your customer feel part of a

community instead of feeling community instead of feeling “targeted” hence creating strong “targeted” hence creating strong

loyaltyloyalty

Starting a blog Starting a blog (Just the basics) !(Just the basics) !

1.) Get a free blog 1.) Get a free blog either at either at www.blogger.comwww.blogger.com ororwww.wordpress.cowww.wordpress.comm

2.) Blogging is 2.) Blogging is merely part of Web merely part of Web 2.0 which anchors 2.0 which anchors its idea on “Social its idea on “Social networking” so networking” so start networking start networking socially onlinesocially online

3.) Read, Read, 3.) Read, Read, Read ! Read !

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