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Blogging as the backbone of social marketing How one transit agency engaged its riders and grew an award-winning blog in just six months. Juno Kughler Carlson [email protected]
| Date post: | 04-Jul-2015 |
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Business |
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Blogging as the
backbone of
social marketing
How one transit agency engaged its riders and
grew an award-winning blog in just six months.
Juno Kughler Carlson
Old headlines live forever on the Internet.
Important to tell your own story.
Omnitrans
Ridership:
16 million
The agency provides over 55,000 passenger trips each weekday across the San Bernardino Valley.
The concept:For Valentine’s Day, spotlight one of our employee couples.
“Our little story has
reached so many people
and the feedback has been
incredible.”
The concept:Write about a family that uses Omnitrans regularly.
“Omnitrans has made it
possible for us to enjoy life
in ways we never would
have imagined.”
The concept:Interview a college student who saves money by riding the bus.
“Krystle is a true heroine.”
Dick Riddell
Omnitrans Board Chair
The concept:Spotlight a wheelchair user who also rides Omnitrans.
“For 14 years after I became
disabled, I almost never left
my home.”
The concept:Profile a cyclist who also rides the bus.
“One of the nice things about
public transit is that I can be
flexible in the way I travel.”
Coach operator JoJo
shared a sweet
thank you note from
two little girls.
Feature a Destination
Independent local businesses appreciate
the support.
Say it with pictures
Behind the scenes photos can help build social buzz.
Omnitrans A Great
Solution for this
Newlywed
Why is blogging now a
cornerstone of our
marketing strategy?
Builds online brand reputation
Defines who we are and what sets us apart in our industry
Identifies brand ambassadors
Humanizes us as an agency
Encourages social sharing
Provides content for our website and social media networks
Creates partnership opportunities
Forms the basis for press releases
Breaks customer stereotypes
Our blog now receives more
than 9,000 visits per month
Our blog is now the backbone
of our online marketing
PRESS
RELEASE
Constant
Contact
Rider
Alerts
Listen:
When interviewing people, listen for interesting side stories that go beyond your original concept.
Network:Think about what social partners might be natural tie-ins for your article.
Some tips for blogging success:
Share:Add a tagline at the end of your blog articles to encourage sharing:
Do you like this story and want to use it for your blog or newsletter? All our stories may be freely re-posted and shared with others!
Do you have a great Omnitrans story to share? Let us know!
Email [email protected]
“I would enjoy being employed by someone who cared as much as Omnitrans does about your team and passengers” – Oratio
Comments from our readers:
“I was struck by how cut off from our community we can be when we ride in our individual automobiles, and also how much cars keep us from moving our bodies and getting fresh air. Thanks for an inspiring story.” – Susan
