Date post: | 08-May-2015 |
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W e e k 1 | JenX67 | © 2013 Contemporary Oklahoma
BloggingBoot Camp
IntroduceYour Name, BackgroundSocial Media Profile
Blog/URLLevel of Expertise
Beginner/Novice2-5 Years Experience5+ Years
Blogging NicheBlogging Goals
– What do you want to get out of this course?
CourseFive Weeks / Tuesdays / Two HoursEach Sessions
– 25 Minutes: Lecture– 15 Minutes: Lesson Learned– 25 Minutes: Hands-On Tutorial– 15 Minutes: Blogging Resources– 10 Minutes: Case Study– 15 Minutes: Q & A– Homework Assignment
Structure
CourseWeek 1: Blogging Platforms, TemplatesWeek 2: Social NetworksWeek 3: Blogging Themes and Sub ThemesWeek 4: Branding Your blogWeek 5: Writing for the Blogosphere
Lectures
CourseWeek 1: Prophets, Stats and Ruthless Self PromotionWeek 2: How To Leverage Your BLOG for a JOBWeek 3: How To Get In The Washington Post, CNNWeek 4: How To Get a Radio CommentaryWeek 5: How To Find Your Tribe
Lessons Learned
CourseWeek 1: Google AuthorshipWeek 2: RSS Feeds, News AggregatorsWeek 3: Plugins, Widgets, GadgetsWeek 4: Editorial CalendarsWeek 5: Search Engines and SEO
Lectures
CourseWeek 1: Best “How To Blog Websites”Week 2: Best Design Resources for BloggersWeek 3: Best Photography Resources for BloggersWeek 4: Blogging NetworksWeek 5: Blogging Conferences
Resources
CourseWeek 1: ________________Week 2: ________________Week 3: ________________Week 4: ________________Week 5: ________________
Case Studies
Blogging• Blogger• Wordpress.com• Wordpress.org• Tumblr
Week 1
Platforms
Blogger
PROS– Free– Templates– Google-owned– Hosting
Week 1
CONS– Perceptions about
serious bloggers– Limited Plugins/Gadgets– Limited SEO– HTML Know-How
Platforms
BloggerPopular Examples
– Post Secret– America Blog– The Sartorialist– Official Google Blog– Eschaton– Poppytalk
Week 1
Platforms
Blogger
How To Make It Work– Avoid Blogger Templates / Purchase a template– Invest in Original Header– Learn some HTML– Easy To Remember URL, Unique Domain– Google Friend– Promote and Publicize– Quality Content– Consistent Updating
Week 1
Platforms
WordpressPROS
Wordpress.com vs. self-hosting (Wordpress.org)
– Exceptional CMS– Plugins like Candy– SEO– Follow Button– Wordpress.com Reader
Week 1
CONS.com (limited plugins).org not free
Platforms
WordpressPopular Examples
– The Lost Ogle (local)– And Kathleen (local)– ProBlogger– CopyBlogger
Week 1
Platforms
WordpressHow To Make It Work
– Research themes; choose responsive theme– Invest in Original Header– Easy To Remember URL, Unique Domain (on self-hosted / .org)– Follow Plugin– Promote and Publicize– Quality Content– Consistent Updating
Week 1
Platforms
TumblrMicro-blogging hybrid between Blogger and InstagramImage-based18-34 DemographicIndexed by Search Engines
Week 1
Platforms
TumblrPopular Examples
– Dear Photograph– White Men Wearing Google Glass (Silicon Valley)– Old Love (Celebrities)– Back on Pointe (Inspirational, College dancer)– Reasons Kids Cry– Public Shaming (Tweets)– The Worst Room (NYC Apartments)– Minecraft Updates
Week 1
Platforms
TumblrHow To Make It Work
– Be Follow-Worthy• Photo Savvy, Meme Savvy• Consistent• Reblog great stuff
– Establish Your Persona• Most Tumblrs Are Anonymous
– Choose a theme, free or purchased template– Easy To Remember URL– Promote and Publicize– Quality Content– Consistent Updating
Week 1
Platforms
BonusMediumGhostQuoraGoogle+SvbtleLinked In (Influencers)PosthavenTypepadMORE http://thenextweb.com/apps/2013/08/16/best-blogging-services/
Week 1
Platforms
LessonsOn ProphetsOn Ruthless Self Promotion
Comment LoveSEONetworking
Burn-out
On StatsGoogle AnalyticsVampireStatStat Counter
Week 1
Learned
Resources• Spice Up Your Blog • ProBlogger• CopyBlogger• Social Media Examiner• Wordpress Tavern• Dear Blogger
Week 1
Blogging
TutorialGoogle initiative to give you ownership of your content
in search resultsAuthorship helps verify connection between your web
content and your Google profileGoogle created Authorship through the HTML markup
(rel “author”)Add the link to the content, establishes ownership
Week 1: Tutorial
Google Authorship
TutorialHow To Instructions:
– http://www.problogger.net/archives/2012/11/01/the-bloggers-guide-to-google-authorship/
Week 1: Tutorial
Google Authorship
TutorialWhy Is This Important
Linking, Web-Page AuthorityBlack Hat SEOIn-Depth ArticlesIncreases Click-Through Rates (Photo)
Establish Google+ Profile: plus.google.comCreate Profile, About TabContributor Links
Week 1: Tutorial
Google Authorship
HomeworkWeek 1:
– Work on your +Google Profile– Study circles
• http://www.google.com/+/learnmore/circles/– Research and find at least one shared circle to add to your
network– Build your network with friends, colleagues– Research In-depth articles opp via Google
• https://support.google.com/webmasters/answer/3280182?hl=en
Week 1
Google+