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| Date post: | 18-Aug-2015 |
| Category: |
Internet |
| Upload: | bloggingedge |
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What we do… Wouldn’t it be great if… • You had direct access to influencers in your target
market? • They shouted about your product or brand?
This is exactly what we facilitate!
Why work with bloggers? • 81% of online users trust what bloggers say (source: BlogHer)
• 61% of consumers have bought something based
on a blogger recommendation (source: BlogHer)
• Bloggers drive 16x more engagement than ‘mega
influencers’ like celebrities – and cost you less! (source: The Real Time Report)
What’s in it for brands? • Natural, mixed-link profile
• Increased brand awareness within your niche
• Referral traffic
• Increased social media shares, mentions & follows
• Increased ranking for a particular focus area
So, what does a campaign look like?
Product reviews • The digital word-of-mouth!
• Get honest, detailed opinions of your product
Product reviews We will… • Source the bloggers that best fit with your brand
• Create a buzz around your product • Manage campaign progress all the way through
• Send you regular updates, plus a final report
Case study We dramatically increased awareness of the brand’s womenswear products by challenging fashion bloggers to style a TM Lewin ‘classic white shirt’ in a way that reflected their personal style.
Case study
Domain Authority 35 319k+ social followers
Domain Authority 34 329k+ social followers
Domain Authority 25 7k+ social followers
Giveaways • Engage potential customers, reward existing ones
• Build your social following and subscriber list
• Generate high levels of referral traffic
• Links and mentions from trusted sources
Giveaways We will… • Hand pick a blogger (or bloggers) with a highly-
engaged network of readers
• Promote the giveaway to our network of bloggers for additional brand exposure
• Monitor the campaign progress all the way through
• Send you regular updates, plus a final report
Case study We increased brand awareness and boosted social metrics for this online retailer by teaming up with a popular parenting blogger to give away a gift voucher.
Blogger competition Have a product/service that can’t be given away?
Our competitions: • encourage bloggers to write about it • generate high volumes of social shares • generate multiple relevant links No two are the same!
Tailor made to suit the brand, budget and bloggers.
Blogger competition We will… • Create bespoke content for your website
• Develop a unique angle for your competition
• Promote the competition to a wide audience • Monitor the campaign progress all the way through
• Send you regular updates, plus a final report
Case study We created a ‘home staging’ area on the brand’s site to help homeowners get their property sale-ready. Our ‘My Pad for an iPad’ competition directed bloggers to this content, who staged and photographed their own homes to enter.
Blogger event
• We’ll organise an exciting blogger workshop
• Or invite bloggers from our network to your existing event such as a product launch
• Generate online exposure across the bloggers’ websites and social media networks
Totally bespoke! Every event is planned from scratch just for you.
Blogger event We will… • Find a venue (if required)
• Do all the planning, right down to the refreshments
• Hand-pick the best bloggers and personally invite
them along
• Keep in touch with the bloggers afterwards and monitor for online exposure
Why choose to work with us?
Why choose Blogging Edge? • Curated database of 20,000 bloggers
• Built by marketing experts with experience in SEO,
social media, PR, creative content and blogging
• As bloggers ourselves, we know what pitches they like to receive (and which they don’t!)
• We can create bespoke campaigns to perfectly suit your needs
3-tier system • Get featured by the celebrities of the blogosphere! • Best suited to high-budget and luxury brands • Drive huge levels of referral traffic, social shares and
product sales
Platinum tier
Our Platinum bloggers: Domain Authority ~40-60
Readership ~50k-400k pageviews/month
3-tier system • Our most popular option • Introduce brands to a large, highly-engaged
audience • Best suited to medium-budget campaigns
Gold tier
Our Gold bloggers: Domain Authority ~20-50
3-tier system • Best suited to smaller budgets for low-cost, high-
volume campaigns • Ideal for brands with low monetary value products
Silver tier
Our Silver bloggers: Domain Authority ~10-40
What our clients say
Brands we’ve worked with
…and many more!
