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Blogging for Beginners

Date post: 10-Jan-2016
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Blogging for Beginners. Nick Ohrn. Topics. Blogging basics Getting started Blogging tools Tips for great blogging Making money with your blog Recommended reading. Blogging Basics. What is a blog?. According to Rachel Blood’s The Weblog Handbook : - PowerPoint PPT Presentation
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Blogging for Beginners Nick Ohrn
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Page 1: Blogging for Beginners

Blogging for Beginners

Nick Ohrn

Page 2: Blogging for Beginners

Topics

Blogging basicsGetting startedBlogging toolsTips for great bloggingMaking money with your blogRecommended reading

Page 3: Blogging for Beginners

Blogging Basics

Page 4: Blogging for Beginners

What is a blog?

According to Rachel Blood’s The Weblog Handbook:

“A blog is a website with dated entries arranged in reverse chronological order.”

However, different opinions abound.

Page 5: Blogging for Beginners

History of Blogging

In the beginning – Blogs evolve from online diaries

Recently – Blogging explodes as the masses use free software to produce them quickly and easily

In the future – Blogging involving multimedia (like video, pictures, and sound) increases exponentially

Page 6: Blogging for Beginners

Types of blogs

1. Personal – Online diary for record of personal events

2. Profile – Build a reputation as the leading expert in a field.

3. Product – Sell a product or service through your blog

4. Business – Market your business with your blog. Tell stories and introduce new products.

Page 7: Blogging for Beginners

Getting Started

Page 8: Blogging for Beginners

Blog Software

Two different types:- Developer hosted solution- User hosted solution

Page 9: Blogging for Beginners

Developer Hosted Solutions

Positives:Web hosting unnecessaryUsually free, easy to useNo installation, uploading of filesNegatives:Customization is limitedLess supportFiles not under your control

Page 10: Blogging for Beginners

Developer Hosted Platforms

WordPress.comBlogger.comBlogSpot.comTypePadLiveJournal…and many, many more

Page 11: Blogging for Beginners

User Hosted Solutions

Positives:Great customizabilityComplete control over all blog dataAbility to use own domainNegatives:Have to install files on serverUse FTP to upload customized themesAble to mess things up more easily

Page 12: Blogging for Beginners

User Hosted Platforms

WordPress Software (wordpress.org)Expression EngineMovable TypeDrupalTextpattern… and many more

Page 13: Blogging for Beginners

Your First Post

1. Write title2. Fill in content3. Hit publish

It’s that easy!

Page 14: Blogging for Beginners

Blogging Tools

Page 15: Blogging for Beginners

Free web based tools facilitate blogging

Feedburner- Publish your RSS feed through a common interface

Flickr- Host your photos online for everyone to see

Technorati- Claim your blogs and see who’s linking to you

Page 16: Blogging for Beginners

Desktop editors make things even easier!

Desktop editors let you write without being online.

Some examples: - ecto - w.Bloggar - Blogdesk - Qumana

Page 17: Blogging for Beginners

Tips for Great Blogging

Page 18: Blogging for Beginners

Write compelling headlines

Encourages click throughsHook the reader’s attentionDraw your reader into your post

Page 19: Blogging for Beginners

Write consistently

Set a schedulePost-date your entriesStock up on drafts

Page 20: Blogging for Beginners

Content is key

Write meaningful and timeless contentThink of your reader’s needs and fulfill

themCite your sources and link to them

Page 21: Blogging for Beginners

Some general tips

Build relationships with other bloggersComment on blogs concerning your

subjectNever plagiarize your writingsAlways give credit where credit is dueKeep on truckin’

Page 22: Blogging for Beginners

Making Money With Your Blog

Page 23: Blogging for Beginners

Paths to prosperous blogging

Direct Income- Advertising- Text Link Sales- Product Sales

Indirect Income- Land speaking gigs- Become a consultant in your field- Write a book

Page 24: Blogging for Beginners

Advertising Programs

Google Adsense- Contextually targets ads for your blog- Easy to apply and join- CPC Ads: You get paid if someone clicks

Chitika eMiniMalls- Product advertising on your blog- Interactive and interesting to your readers

Page 25: Blogging for Beginners

Advertising Programs (cont)

Yahoo Publisher Network- Higher payout/click than Adsense- Poor targeting on most blogs- Still in beta testing, hard to join

Independent Ad Sales- Sell banner, sidebar, or footer space to individuals or companies- Cut out the middleman

Page 26: Blogging for Beginners

Selling Products

Sell your own products:- eBooks- Software- Consulting services- Web design or programming- Crafts/Art items- Comic books- Anything that you can produce

Page 27: Blogging for Beginners

Selling Products

Sell other’s products:- Affiliate programs- Joint ventures- Sponsored posts

Page 28: Blogging for Beginners

Recommended Reading

Page 29: Blogging for Beginners

Blogs to Visit

BlogLouisville.comProblogger.netCopyBlogger.comAbandonNest.com

Page 30: Blogging for Beginners

Books

The Weblog Handbook – Rachel BloodBlogging for Dummies – Brad HillBlog Marketing – Jeremy Wright

Page 31: Blogging for Beginners

Blogging for Beginners

Nick Ohrn


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