Blogging for Business

The Greenside Up Experience

www.greensideup.ie/dees-vegetable-blog

Blogging for Business

What is a blog

Why blog

What do you blog about

How to blog effectively

How to get traffic

Calls to Action

Where to get help

www.greensideup.ie

What is a Blog?

A blog is a page on your website

A blog is like an online diary that updates frequently.

Blogs can also be standalone websites

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Why Blog?

Credibility

Trustworthiness

Adds value to my business & allows me to communicate with customers

Increase brand awareness

To drive more traffic to website & increase sales

To improve SEO

Blogs can be used to tell your customers what your product/service can do for you.

More PR & Media Attention

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What do I blog about?

My area of business

Keep a note of any ideas

Have a focus – Sunday Snap

Guest posts and interviews

How to’s

10 ways to..

Blogging calendar

What’s popular but be different

Look at & read other blogs

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How to Blog Effectively

Write good titles

Effective opening paragraphs

Add good images to posts

Spelling & grammar

Hyperlink

Use the keyword tool

Calls to action

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A.I.D.A

Attract attention with a great title

Interest them in your topic

Desire – arouse desire for your product or service but

don’t give away all the information

Action – always end with a call to action

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How to get traffic

Use searched keywords

Use keyword analysis tool

Comment on other blogs and create a community

Share – Tweet, Facebook, LinkedIn etc.

Offer giveaways, contests

Be original, topic or slightly controversial

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Calls to Action

Always ask your readers to do something

Like your Facebook page/visit Etsy/follow you

Ask them to share the post if they enjoyed it

Ask them to sign up for the newsletter

Ask a question inviting them to leave a comment in the box

Ask them to check out the product you’ve written about

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Where to Get Help

Join the KLCK Bloggers Network – Meetings are held on the second Monday of each month in Kildare, Laois, Carlow and Kilkenny.

Visit www.weteachsocial.com

Visit www.spiderworking.com

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