1. Welcome to a World whereYou Control The Information Age
2. The World of Web 2.0
3. What does it really mean ? Content power shifts to the
masses rather than the mass media Mass media is de-massed Its all
about YOU
4. So What DoesThis Have to dowith Journalism?
5. Everything
6. Backpack JournalismBackpackJournalism =All the tools
forreporting fit inyour backpack
7. Ifyou enter the jobs market without [a blog], no matter how
good your degree, youre increasingly likely to lose out to people
who better present all they can do, and have the experience of
creating and curating their own site. Neil McIntosh, Head of
Editorial Development, The Guardian
8. So what is a blog ? Weblog - An online dated diary listing
your periodic thoughts on a specific topic, often in reverse
chronological order. Blog - short form for weblog Blogging - the
act of posting on blogs Blogger - a person who blogs Blogosphere -
The internet blogging community.
9. Blogging Formats Photoblogging - a blog predominantly using
and focusing on photographs and images. Photoblogs are created by
photobloggers. Podcasting - a method of distributing multimedia
files (audio / videos) online using feeds for playback on mobile
devices and personal computers. Podcasts are created by podcasters.
Autocasting - is an automated form of podcasting
10. Blogging Formats Vlogging - Also called video blogging.
Shortened to vlog. Posted by vlogger. A variant on the blogging
using video instead of text. Audioblogging - Also called audioblog,
MP3 blog or musicblogs. a variant on the blogging using audio
instead of text. Created by audioblogger. Moblogging - Also called
moblogs. A blog posted and maintained via mobile phone. Moblogs are
created by mobloggers. Micro-blogging is a form of blogging that
allows users to
11. Blogs are becoming popular A new blog is started every
second Many remain unread and semi-anonymous A few end up with a
strong following Most are not created by journalists!
12. Who is Blogging ? Bloggers are young More than half (54%)
of bloggers are under the age of 30. 55% of bloggers blog under a
pseudonym, and 46% blog under their own name.
13. Who is Blogging Most bloggers do not think of what they do
as journalism. 34% of bloggers consider their blog a form of
journalism, and 65% of bloggers do not. 57% of bloggers include
links to original sources either sometimes or often. Most have not
trained to be journalists 56% of bloggers spend extra time trying
to verify facts they want to include in a post either sometimes
or
14. Blogging is Beyond TextBloggers are using more than simple
words to tell their stories: 72% Photos 30% Audio 15% Video
15. Lets Look at some Mainstream Blogs
16. The Guardian
17. Wired Journalists
18. Aggregators Beyond news, there are several popular
aggregate blog sites for specific areas of interest Examples:
Technorati.com BoingBoing.net
19. Technorati
20. So Why Shouldyou Blog ?
21. 3 reasons
22. 1.Editorial Leads, speed, space
23. 2.CommercialSEO, distribution, accountability
24. 3.Professional NetworkingPulling power Development
25. How are Journalists using Blogs Encourage audience feedback
and involvement "Over-the-shoulder" diary Cultivate audiences Cover
events Follow varied rural issues and affairs (and coverage of
them) Offer views and opinions Support freedom of expression
26. Be careful From They require careful, continuous
signposting to guide the reader to the storys main points. When
comments run into the hundreds, they need curating and managing. I
f done badly, they can descend into a mishmash of tweets and
comments without context. They can be too easily deployed by
editors on stories to which the format is not suited.
27. Lets Watch Two Videos on How to Start a Blog
28. So How do we Blog
29. Regularly
30. Is There a Strategy To It ?
31. You have to think about Blogs Mission Statement List Your
Blog Goals List Short Term Objective Primary Target Audience
Secondary Target Audience Topics Editorial Calendar Name
Frequency
32. How to maintain a successfulBlog1.Narrow your niche.2.
Write to inform with clarity and brevity.3. Write frequentlyor at
least regularly.4. Add something to the conversation,
conversationally.5. Show, dont tell.6. Seek out new sources.
33. How to maintain a successfulBlog7.Have a point of view, but
avoid using I. We know its youtalking.8. Disclose conflicts of
interest.9. Make your writing scan-friendly with images,
blockquotes,subheads, and bulleted lists. And make your blog
accessibleto visually impaired
readers:http://allaccessblogging.com/make-your-
blogaccessible.html10. Pay attention to spelling, grammar, and
34. How to maintain a successfulBlog 11. Link oftenbut only to
relevant content. 12. Let your readers know when youre writing.
Enable your time stamp. Mention relevant events. 13. Clear
headlines are always better than cute headlines. 14. Quote and
attribute generously. 15. Use relevant keywords and tags. 16.
Incorporate images and embed other media.
35. How to maintain a successfulBlog 17. Establish commenting
guidelines and abide by them when you moderate comments. 18.
Integrate feeds from other accounts to keep content fresh and to
provide multiple entryways to your blog. 19. Get familiar with
Googles webmaster guidelines: 20. Blog for the process not the
payment (but incorporate ads or donations widgets if you need
to).
36. Here are some ideas on what you could write about1.
Interview someone2. Respond to something elsewhere3. Blog an
event4. Reflect on something5. Do something visual (photos, video,
slideshow with commentary)6. Make a list7. Write a how-to8. Let
someone else post9. Ask a question10. Suggest an idea11. Pick a
fight (in a nice way)12. Write a glossary or A-Z guide13. Find,
analyse & explain data
37. So Lets Start Blogging
38. Think of an idea for a blog. Is it going to be aboutYour
life as a journalist leads, ideas, what didnt make it into
publication, mistakes, issues, community?Your specialist area whats
going on, backgrounders, rumours, community?A challenge, a goal, a
format interview 100 major figures; reviews; go eco; swap
lifestyles, etc?