WHY AND HOW TO MAXIMIZE A

NON-PROFIT BLOG

Clay Schossow

Overview

Why blog?

What are the goals of a post?

What elements are most important?

How to promote posts?

Why Blog?

Dynamic ContentGood for both visitors and Google

Provides a helpful resource

More content on site for people and bots

Long-term search traffic

How does Google work? PageRank

Links in from outside sources & networks

Keyword rich content

Linking between posts & anchor text

Each piece of content is like an annuity

What are the goals of a post? Help out visitors w/ interesting

content

Get links into post

Get passed around social networks

Rank well for targeted term in search

The Art of a Post Descriptive title

Lures readers Most impt. on-page search engine element

Include an image

Break up big content blocks (h2’s, etc.)

Call for participation

Achieving long-term success All comes back to good content

Leads to links, social sharing, & subscribers

Provide insights not just summaries

Take a stand

Quality is better than quantity

How to Promote Posts

Non-Profit Network

Individual Author Networks

Niche, relevant channels: Jumo, LinkedIn Questions, Quora

Recap Create good content and optimization

largely will happen on its own

Each post will continue paying dividends

Blog is its own medium w/ own rules

Promote content and ask for feedback

Thanks!

Any questions?

Clay SchossowNew Media Campaignsclay@newmediacampaigns.com@newmediaclay on Twitter