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Blogging For Traffic

Date post: 31-Aug-2014
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Presentation on how to write blog post that will get traffic.
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Blogging for Traffic A Step by Step Guide From Nigel Swaby ~ SEO by Swaby
Transcript
Page 1: Blogging For Traffic

Blogging for Traffic

A Step by Step Guide From

Nigel Swaby ~ SEO by Swaby

Page 2: Blogging For Traffic

What is a Blog?

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Page 3: Blogging For Traffic

What is a Blog?

A web-based journal that gained critical mass in 2004.

Page 4: Blogging For Traffic

What is a Blog?

A web-based journal that gained critical mass in 2004.

An effective way to obtain search engine optimization.

Page 5: Blogging For Traffic

What is a Blog?

A web-based journal that gained critical mass in 2004.

An effective way to obtain search engine optimization.

A form of social media because readers can comment and engage in discussion.

Page 6: Blogging For Traffic

Why do Blogs Fail?

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Page 7: Blogging For Traffic

Why do Blogs Fail?

The author loses interest.

Page 8: Blogging For Traffic

Why do Blogs Fail?

The author loses interest. No discussion or community emerges.

Page 9: Blogging For Traffic

Why do Blogs Fail?

The author loses interest. No discussion or community emerges. No traffic develops.

Page 10: Blogging For Traffic

How Does One Get Traffic to a Blog?

Page 11: Blogging For Traffic

Use RSS

Most blogs automatically set this up for you.

Page 12: Blogging For Traffic

Use RSS

Most blogs automatically set this up for you.

If you’re not sure, create one at www.feedburner.com.

Page 13: Blogging For Traffic

Use RSS

Most blogs automatically set this up for you.

If you’re not sure, create one at www.feedburner.com.

Create a Technorati profile.

Page 14: Blogging For Traffic

Blog Traffic Tips

Write good/interesting content!

Page 15: Blogging For Traffic

Blog Traffic Tips

Write good/interesting content! Get linked to from popular sites.

Page 16: Blogging For Traffic

Blog Traffic Tips

Write good/interesting content! Get linked to from popular sites. Get found on search engines.

Page 17: Blogging For Traffic

Blog Traffic Tips

Write good/interesting content! Get linked to from popular sites. Get found on search engines. Drive traffic through promotion – blog

comments, PPC, Twitter or/and Facebook.

Page 18: Blogging For Traffic

Traffic Tip #1 – Maximize Your Title

Page 19: Blogging For Traffic

Maximize Your Title

Blogs are naturally optimized for SEO.

Page 20: Blogging For Traffic

Maximize Your Title

Blogs are naturally optimized for SEO. Blogs get found quickly!

Page 21: Blogging For Traffic

Maximize Your Title

Blogs are naturally optimized for SEO. Blogs get found quickly! Spiders love titles!

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Repeat Your Title Keywords in Your Article

Page 26: Blogging For Traffic

Repeat Your Title Keywords in Your Article

Repeat your important keywords from the title in your first two paragraphs of the article.

Page 27: Blogging For Traffic

Repeat Your Title Keywords in Your Article

Repeat your important keywords from the title in your first two paragraphs of the article.

Use bold or heading tags for extra impact.

Page 28: Blogging For Traffic

Repeat Your Title Keywords in Your Article

Repeat your important keywords from the title in your first two paragraphs of the article.

Use bold or heading tags for extra impact. Don’t be obnoxious. Humans read this as

well!

Page 29: Blogging For Traffic

Add an Image

Page 30: Blogging For Traffic

Add an Image

It looks good for your human reader!

Page 31: Blogging For Traffic

Add an Image

It looks good for your human reader! It’s an opportunity for SEO.

Page 32: Blogging For Traffic

Add an Image

It looks good for your human reader! It’s an opportunity for SEO. Rename the image to a keyword in your

title.

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Blogs are About Links!

Page 37: Blogging For Traffic

Blogs are About Links!

Link to other sites in your articles.

Page 38: Blogging For Traffic

Blogs are About Links!

Link to other sites in your articles. Link strategically…

Page 39: Blogging For Traffic

Blogs are About Links!

Link to other sites in your articles. Link strategically… Link to recent blog posts about your

subject matter.

Page 40: Blogging For Traffic

Blogs are About Links!

Link to other sites in your articles. Link strategically… Link to recent blog posts about your

subject matter. Link to news articles about your subject

matter.

Page 41: Blogging For Traffic

Blogs are About Links!

Link to other sites in your articles. Link strategically… Link to recent blog posts about your

subject matter. Link to news articles about your subject

matter. Link to sites found in news articles about

your subject matter.

Page 42: Blogging For Traffic
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Page 44: Blogging For Traffic

Leverage the News!

Page 45: Blogging For Traffic

Leverage the News!

Search Google News for hot topics.

Page 46: Blogging For Traffic

Leverage the News!

Search Google News for hot topics. Use Bing “top people” or topics.

Page 47: Blogging For Traffic

Leverage the News!

Search Google News for hot topics. Use Bing “top people” or topics. Spencer Shaw says “put yourself in front

of traffic.”

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Page 49: Blogging For Traffic

Pingbacks/Trackbacks

Page 50: Blogging For Traffic

Pingbacks/Trackbacks

Link to specific blog articles:

Page 51: Blogging For Traffic

Pingbacks/Trackbacks

Link to specific blog articles: http://seobyswaby.wordpress.com/

2009/11/16/how-to-make-money-from-facebook-the-ultimate-question/

Page 54: Blogging For Traffic

Pingbacks/Trackbacks

Link to specific blog articles: http://seobyswaby.wordpress.com/

2009/11/16/how-to-make-money-from-facebook-the-ultimate-question/ NOT

http://seobyswaby.wordpress.com Automate pingbacks using

www.blogbuzzer.com.

Page 55: Blogging For Traffic

What do These Tactics Do?

Traffic!

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Page 57: Blogging For Traffic

Would You…

Be more motivated to blog if you had traffic?

Page 58: Blogging For Traffic

Would You…

Be more motivated to blog if you had traffic?

Get more leads if you had more traffic?

Page 59: Blogging For Traffic

Would You…

Be more motivated to blog if you had traffic?

Get more leads if you had more traffic? Get more sales if you had more traffic?

Page 60: Blogging For Traffic

Recap…

Page 61: Blogging For Traffic

Recap

Use RSS

Page 62: Blogging For Traffic

Recap

Use RSS. Use your keywords in titles.

Page 63: Blogging For Traffic

Recap

Use RSS. Use your keywords in titles. Repeat your keywords in your article.

Page 64: Blogging For Traffic

Recap

Use RSS. Use your keywords in titles. Repeat your keywords in your article. Use images with your keywords.

Page 65: Blogging For Traffic

Recap

Use RSS. Use your keywords in titles. Repeat your keywords in your article. Use images with your keywords. Link to other blogs, websites and news

articles that are relevant to your topic.

Page 66: Blogging For Traffic

What Can You Do For Me?

Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf

Page 67: Blogging For Traffic

What Can You Do For Me?

Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf

Visit my website – http://seobyswaby.com

Page 68: Blogging For Traffic

What Can You Do For Me?

Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf

Visit my website – http://seobyswaby.com Record a testimonial at this event.

Page 69: Blogging For Traffic

What Can You Do For Me?

Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf

Visit my website – http://seobyswaby.com Record a testimonial at this event. Recommend me!

Page 70: Blogging For Traffic

What Can You Do For Me?

Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf

Visit my website – http://seobyswaby.com Record a testimonial at this event. Recommend me! Hire me!

Page 71: Blogging For Traffic

SEO by Swaby

801-661-1476 www.seobyswaby.com [email protected]


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