Business BloggingWhy You Are Doing It
Wrong and How to Do It Right
Bess AuerGottaGetBlogging.com
FLBlogCon Blog Talk TV
GottaGetBlogging Florida Swim Network
@Bess_Auer
Because “he” told you to…
To post once and forget it…
A place to put content nobody will ever read…
No plan to drive traffic to it…
4 Reasons NOT To Have a Blog
Raise SEO
Increase Authority
Showcase your company
Create content to share
4 Reasons toHave a Blog
Become a source of useful information
@Bess_Auer
Content is King
Who is your audience?
@Bess_Auer
Content is King
NOT a magazine or book
Content is King
55% of visitorsspend less than
15 seconds on your site
Content is King
@Bess_Auer
Content is King - Repurpose it!1) Video
2) Written blog post
3) Bulleted blog post
4) Meme
5) Motivational graphic
6) Podcast
7) #tbt post
Sharing is Queen
@Bess_Auer
Sharing is Queen
@Bess_Auer
Don’t just tweet to be tweeting.
Don’t just post to be posting.
Sharing is Queen
• Craft for all channels• Size of the text/images
THINK MOBILE
Sharing is Queen
Apps:Facebook Instagram Twitter Snapchat Email
Browser:Facebook Banner ads Blog posts Pinterest Email
Apps & Browser:Reading of longer posts - digital fold is key
Leading authorities in your industry
Influencers are Mandatory
People who are passionate about your products/services
Bloggers whose readers would be interested in your products or services
@Bess_Auer
• Approve other accounts to RT• 10 -1 Rule• SEO and Google
X
Facebook Best Practices:
Posting strategy - look at what’s working for your industry!
Graphics are always better!
Double post your videos.
Boost on occasion.
Working with Bloggers
Press releases won’t work
Friend on social media first
Make sure you are a good fit
Don’t expect anything for free
Messaging:• Can’t be too long • Think tweet/hashtag
Use discount code ucfincubator for 25% off your ticket.
Good through July 24th.
Questions?
@Bess_AuerGottaGetBlogging.com