+ All Categories
Home > Marketing > Blogging How To (Blogging Presentation Week 2)

Blogging How To (Blogging Presentation Week 2)

Date post: 23-Jun-2015
Category:
Upload: shannon-bowen-kelsick
View: 92 times
Download: 1 times
Share this document with a friend
Description:
An overview and how to on Blogging. Created in 2014. Includes why blog (SEO etc.), branding, blog platform choices, what to write about, where to find content, how to write for blogs, SEO and analytic basics and how to make blogging easier. A visually appealing presentation that is sure to bring up many questions and group discussions.
Popular Tags:
17
Week #2: It’s Time to Blog ~ Finding Your Voice with Shannon Bowen-Kelsick www.sbkelsick.com @sbkelsick
Transcript
Page 1: Blogging How To (Blogging Presentation Week 2)

Week #2: It’s Time to Blog ~ Finding Your Voice

with Shannon Bowen-Kelsickwww.sbkelsick.com

@sbkelsick

Page 2: Blogging How To (Blogging Presentation Week 2)

What is a blog ?

• Web content• Not necessarily personal

@sbkelsick

Page 3: Blogging How To (Blogging Presentation Week 2)

Why Blog ?

• Easy to update your website with a blog• Brand yourself and & business• Express yourself ~ hone your passion• SEO! Help people find you & your business

@sbkelsickWritten by Mitch Joel in “Bring back the Corporate Blog” May 2014

Page 4: Blogging How To (Blogging Presentation Week 2)

Blog Platform Choices

@sbkelsick

Page 5: Blogging How To (Blogging Presentation Week 2)

What to write about:

• Your business services• Your portfolio• Your experiences, thoughts, questions• Events (yours, ones you attend, ones your audience is interested in)

• How to or help doc• Curation of other great material• Images, videos• Resources like other blogs, books, speakers

• Interview people!@sbkelsick

Page 6: Blogging How To (Blogging Presentation Week 2)

What to write about – Books

@sbkelsick

Page 7: Blogging How To (Blogging Presentation Week 2)

What to write about – Interviews

@sbkelsick

Page 8: Blogging How To (Blogging Presentation Week 2)

What to write about – Events

@sbkelsick

Page 9: Blogging How To (Blogging Presentation Week 2)

What to write about – Curation

@sbkelsick

Page 10: Blogging How To (Blogging Presentation Week 2)

What to write about – How To’s

@sbkelsick

Page 11: Blogging How To (Blogging Presentation Week 2)

Get inspired, where to find content

• Magazines• Blogs• News• Podcasts• Google Alerts• Events• Books• Customers!

Group Exercise: 1. Choose our group topic

of interest2. Find an interesting blog

post about your topic3. Find a podcast about a

topic, come up with a blog post idea

4. Google the topic, find an infographic

5. Google Books about the topic, find a list of books you will read then recommend

@sbkelsick

Page 12: Blogging How To (Blogging Presentation Week 2)

How to write

• When– When you are inspired– Carve out the time, schedule!– All at once, pre-publish– When you find new content

• Tools– Journal– Storyboard– Evernote– Notepad!

@sbkelsick

Page 13: Blogging How To (Blogging Presentation Week 2)

SEO basicssearch engine optimization

• Article titles matter• Picture names matter• Watch your analytics (WordPress or Google)• Who is looking for you?

– Exercise: Answer this question: What is your customer typing into a search engine that you want your website to appear? List 5 things

@sbkelsick

Page 14: Blogging How To (Blogging Presentation Week 2)

WordPress Site Stats Example

Page 15: Blogging How To (Blogging Presentation Week 2)

Honing and Communicating Your Passion/Brand

• Allow your blog to change and morph as you hone your passions and your brand

• Try things!• Write from the heart, with personality and character

@sbkelsick

Remember!

Page 16: Blogging How To (Blogging Presentation Week 2)

How to make things easier

• Making blogging a habit, just do it for a while

• Just click publish• Blogging Planners• Carving time out to write

@sbkelsick

Page 17: Blogging How To (Blogging Presentation Week 2)

Blog On. with Shannon Bowen-Kelsick

www.sbkelsick.com@sbkelsick


Recommended