What’s a blog?

What’s a blog?

Weblog - log or diary on the web

BUT today more than this

Realclear - political blog

Postsecret - original

xkcd - comic strip

Psychokitty - cats or...

Blog, blogging and blogosphere

The Platform

Blogging websites

Themed blogging websites

Your employer/organization

Do it yourself (DIY)

Very important choice!

Blogging Websites

TypePad

Blogger

Wordpress – web based

Themed: Blogactiv

DIY

Content Management Software (CMS): Wordpress

Hosting server

Domain

Some technical knowledge

Content Management Software

Wordpress

Relatively easy installation

Many plugins

Big community/support – very popular

More sophisticated technology add-ons e.g. Wiki, Flickr, YouTube, Dopplr, live blogging (CoverItLive (demo))

Blog of Change & Alejandro@Oxford

Style

People: One or many (Global Voices)

Goal

Audience

Content: theme

Participation: Comments

Privacy & SecurityPrivacy

How much of your private life do you want to disclose?

About you & posts

Technorati - blogging directory

The privacy of others

Security

Administration rights

Comments Spam

Akisnet & others anti-spam plugins

Why blogging?

Personal /Professional

Intellectual / Emotional

Reach an audience

Create a community

Sell a product (e.g. toothbrush, a political candidate, an idea...)

Sell yourself

Just fun???