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Blogging & YouTube for NonprofitsOffice Hours

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Jordan Viator | @jordanv

Interactive Manager, Convio

David J. Neff | @daveiam

Senior Strategist, Ridgewood : Ingenious Communications Strategies

#NPTWEET to Participate

Download Full Recording here

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Blogging 101

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• Drive website traffic

• Reinforce campaigns to raise funds, build list

• Provide voice to employees, advocates

• Optimize search results for key topics

• Engage supporters to become involved, build preference

• Drive participation, registration for offline events

Benefits of Nonprofit Blogging

http://universalmccann.bitecp.com/wave4/Wave4.pdf

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1. Brevity is better.

2. Show your personality.

3. Comment on other blogs.

4. Tag posts appropriately.

5. Share newsworthy information.

6. Solicit engagement from readers.

7. Sync blog content with campaigns.

8. Give people an action to take when appropriate.

9. Ask passionate supporters to contribute.

10. Integrate blog content across the web.

Blogging Tips for Nonprofits

Download complete tipsheet at

www.convio.com/blogging

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Examples of Nonprofit Blogs

www.mlfnow.org/blog | http://blog.redcross.org/

Common Elements: Donate Now, Categories, Multimedia, Integrated Social Feeds, Multiple Contributors, Calls to Action, Keyword Rich

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YouTube 101

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• YouTube is the second largest search engine after Google

• Optimize on key search results

• Creative way to gain attention for causes

• Viral sharing of content between peers

• Drive action through annotations

Benefits of YouTube of Nonprofits

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1. Sign up for the YouTube Nonprofit Program.

2. Customize your page.

3. Tag appropriately.

4. Allow fundraising on your page.

5. Include links to advocacy and fundraising URLs.

6. Think broadly and strategically for content.

7. Encourage user submitted video.

8. Use free services to help with shooting and editing.

9. Use page real estate to highlight programs and offers.

10. Integrate YouTube video in your overall web presence.

YouTube Tips for Nonprofits

Download complete tipsheet at

www.convio.com/youtube

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YouTube Examples

Common Elements: Donate Now, Calls to Action, Tagging, Navigation to Website, Branding, Downloads

http://www.youtube.com/hsus | http://www.youtube.com/user/dariusgoeswest

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Questions?

#NPTWEET

Download Full Recording here