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Blogging’s Role In Todays Media

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Presentation to American Society of Journalists and Authors, CUNY Graduate School of Journalism, NYC, 6/19/2009
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Blogging’s Role in Today's Media American Society of Journalists & Authors CUNY Graduate School of Journalism June 18, 2009 - New York City Mark Rose
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Page 1: Blogging’s Role In Todays Media

Blogging’s Role in Today's Media

American Society of Journalists & AuthorsCUNY Graduate School of Journalism

June 18, 2009 - New York City

Mark Rose

Page 2: Blogging’s Role In Todays Media

Media Today

Blogs, Twitter, Video, Podcasts

Page 3: Blogging’s Role In Todays Media

Blogs Distribute News

Page 4: Blogging’s Role In Todays Media

Search Engines Love Blogs

Page 5: Blogging’s Role In Todays Media

Benefits of Blogging

• Keeps you ‘in the game’• Useful first-hand knowledge • Connects w/like-minded professionals• Can lead to job, story, book• Builds ‘personal brand’• Can be ‘business’

Page 6: Blogging’s Role In Todays Media

How To Blog

• Consistently – even if it’s once a week• With Authority – narrow subject, deep

expertise• In Your Voice – conversationally professional• Visually – photos, videos, anecdotes• To the World – Connect your blog to LinkedIn,

Twitter, Facebook, et al

Page 7: Blogging’s Role In Todays Media

[email protected]: 360-301-2600web: http://influencecentral.com

Twitter: @markroseBlog: PRBlogNews.com


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