Date post: | 01-Nov-2014 |
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Business |
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Blogging’s Role in Today's Media
American Society of Journalists & AuthorsCUNY Graduate School of Journalism
June 18, 2009 - New York City
Mark Rose
Media Today
Blogs, Twitter, Video, Podcasts
Blogs Distribute News
Search Engines Love Blogs
Benefits of Blogging
• Keeps you ‘in the game’• Useful first-hand knowledge • Connects w/like-minded professionals• Can lead to job, story, book• Builds ‘personal brand’• Can be ‘business’
How To Blog
• Consistently – even if it’s once a week• With Authority – narrow subject, deep
expertise• In Your Voice – conversationally professional• Visually – photos, videos, anecdotes• To the World – Connect your blog to LinkedIn,
Twitter, Facebook, et al
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Twitter: @markroseBlog: PRBlogNews.com