Presented by:Marygrace C. Cagungun

BLOGBlogs allow you to publish photos, writing, videos and other content online. They also allow you to discuss posts through a comments section or social media accounts. They have grown in popularity since the 1990s, and in February 2011, there were 156 million public blogs.

The ease of creating a blog has increased because of the rise of large-scale blogging websites like WordPress and Blogger. These platforms allow you to post videos, slide shows and PowerPoint presentations on your site.

You can post a PowerPoint presentation on a blog if you know the fundamentals of pasting codes and creating online accounts.

Blog is a free service for communication, self-expression and freedom of speech. I believe that blog increases the availability of information, encourages healthy debate and makes possible new connections between people.

We respect our users' ownership of and responsibility for the content they choose to share. It is our belief that censoring this content is contrary to a service that bases itself on freedom of expression.

In order to uphold these values, we need to curb abuses that threaten our ability to provide this service and the freedom of expression it encourages. As a result, there are some boundaries on the type of content that can be hosted with blogging.

The boundaries we have defined are those that both comply with legal requirements and that serve to enhance the service as a whole.

In creating blog, you should know the ffg…

Know Your Audience Blogging is part of your strategy Define the conversation What’s your story? Sourcing content Storytelling tools Share and build your blog community

year-round

http://www.flickr.com/photos/33914386@N08/3230910546/

Who’s in the room?

Social Media

Engage

Creates

Trust

Move

to

Action

The social media funnel

A social media strategy

Focuses social media on GOALS

Deepens engagement

…moves people to action, smartly

Extends reach

Opens resources

The potential of social media

Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/

Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/

The potential of social media

Free Powerpoint Templates

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Think bigger than blogging

SpecificMeasurableAttainable RealisticTime-bound

Translate these to into a blog

strategy

Effective blogging requires planning

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Define your audience

http://www.flickr.com/photos/89888346@N00/179760033/

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“Write to one person you respect, and think about the message you're sending to your future grandchildren”

-Gary Vaynerchuk

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Define the conversation

Rethink “Here we are!”

Focus on producing great content

Integrate stories

News is the added value

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What will really engage and

relate? Create vibrant

conversation?

Share pair break

Turn to the person next to you and discuss:

What will the blog conversation focus on, year-round? What connects to your audience?

Identify 1- 3 conversation themes

Creating exciting year-round content

http://www.flickr.com/photos/78607248@N00/106810075/

“The best person to write the blog is the person most excited about it”

- Case Foundation

http://www.casefoundation.org/spotlight/technology/start_nonprofit_blog

Content ideas

http://www.flickr.com/photos/jessalyn/4107808290/in/photostream/

Behind the ScenesCalls to ActionPersonal StoriesAchievementsInterviewsAlumni thoughts

Types of content

52 different types of blog posts that workhttp://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/

Plan for content

Invite multiple authors and guest posts

Purchase needed audio, video, photo tools

Create a set content calendar with set posting dates and topics

Cross-post, republish to comparable or “sister” blogs

Sourcing stories

http://www.flickr.com/photos/23287017@N04/3570710092/

Research content ideas

Set up Google alerts

Search Twitter

Industry blogs, newsletters, tweets

Set up online RSS feeds

Read other camp and industry blogs

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Storytelling connects

http://www.flickr.com/photos/22829128@N08/2566241384/

Have a point of view

Know your story: tell it in many different ways

Integrate a story arc, if possible

Highlight compelling characters

Storytelling principles

http://createasfolk.com/?p=2435

Create a content calendar

Sample blog content calendars

Share pair break 2

Turn to the person next to you and discuss:1. What types of content can you generate?2. Name a major challenge to creating content

Storytelling tools: Storify

Storytelling Tools

Storytelling Tools: Video

http://www.youtube.com/nonprofitvideoawards

Reach out to those you want to attract

EducatorsFederationsFoundationsMom bloggersAlumni bloggersLocal synagogues…and more

http://www.flickr.com/photos/77941960@N00/4074083883/

Comment on their blogs,

without talking about

yourself

Great idea,

introduces you to them

And they will check out your

blog!

Remember the ABCs: Always Be Commenting

Comment on at least 3 other blogs weekly, create a routine of blogs you regularly comment on

Invite comments through DMs, @messages, Facebook Posts, newsletters – ask for thoughts!

Create a roster of guest contributors: alumni, donors, influencers, campers

Added bonus: community-building practices

Added bonus: social widgets develop blog community

Enable RSS feeds and “subscribe to blog” options

Install a social commenting system such as Discuss, or the Facebook Commenting plugin

Feed latest posts to the website, Twitter, Facebook, and side of the blog

Include a “latest comments” widget on the sidebar of the blog

http://amysampleward.org

Let’s look at some blogs

Don’t Forget to Measure!

Google analyticsBlog analyticsGoogle feedburnerCommentsTracking online mentions (socialmention, tweetmeme, etc.)

In summary…

1. Define the conversation theme(s)2. Plan your content: gather, schedule, research3. Plan for a year-round blog4. Make the blog your kitchen table conversation space5. Highlight stories, connect through storytelling6. Begin to build a community of interest that will sustain

your blog year-round

Storytelling resources

http://www.socialbrite.org/2010/07/15/visual-storytelling-checklist/http://www.socialbrite.org/sharing-center/media/http://www.nten.org/blog/2011/10/04/visual-storytelling-nonprofitshttp://wiltonblake.com/define-nonprofit-storytelling/http://wiltonblake.com/nonprofit-storytelling-resources-scoopit/http://www.socialbrite.org/2011/04/21/8-great-examples-of-nonprofit-storytelling/