Blogs, Audio and VideoMore important than you might think

BLOG A powerful marketing and PR tool that helps

push ideas into the marketplace.

Another Definition “A blog is just a website . But it’s a special

kind of site that is created and maintained by a person who is passionate about a subject and wants to tell the world about his or her area of expertise.”

Benefits of Blogging

Instant posting Instant Feedback Comments Networking Easy Creative Efficient Potential Worldwide Audience Free!!!

Types of Blogs

Individual (Most popular)

Corporate

A negative perspective of the word “BLOG”

Bloggers are not journalists.

The bloggers are the audience and publics.

You may be reading blogs without realizing that is the content on your screen.

The word “blog” can be replaced (ex: “commentary”).

Negative perspective Positive Perspective

Should you believe everything you read in blogs?

NO! Take opinions with a grain of salt – but don’t ignore them! They might know something useful.

See blogs as an online city that lets you hear and understand your audience and publics

Search engines

You can search for specific words or phrases in search engines that search millions of online blogs!

• Technorati• Google Blog Search

More on blogs

Analyze Trends. Discuss Relevant Topics. Communicate with your Audience. Engage in two-way Communication. Many blogs have more viewers than a

professional publication. Engage bloggers and show appreciation if

they speak highly of your company, products, or services.

Bloggers are very Influential Bloggers helped elect the President of the

United States!!!

Video

Video offers the public an easy-to-understand medium in different forms, such as…

Testimonials Executive Speeches Comedy “How-to’s”

Be creative with video Many companies hold contests to encourage

the public to post their own videos relating to the company.

Have Fun with your Videos

Air New Zealand is generating millions of views on their airline safety video for being creative and using good timing. This makes me want to visit NZ!!!

It is ok to have fun!!

Even as a business, you are communicating to the people. Don’t be boring.

Podcasting

Audio segments that can be posted online. It’s like having an online radio show, for free

(except for equipment and minimal hosting fees).

Allows people to choose specific regularly updated shows – rather than mainstream radio.

Audience is potentially unlimited!

Podcast Fan base A podcast fan base can lead to successful

promotions for other products or services you want to offer!

Grammar Girl Podcast

RememberYou are living in a time where –

“You are what you publish.”