Building social mediafrom within

SunGardValeria Maltoni

Atlanta | November 10, 2009

www.gaspedal.com/BlogWell

How Big Brands Use Social Media

Building social media from within – BlogWell Atlanta

service offerings

spotlight on being helpful

category elevation – business continuity

outposts for ease of interaction

How did we get here?

“In God we trust, all others bring data.”

— Framed plaque from the ‘60s at NASA’s Johnson Space Center

It started with two unlikely partners….

PR + advertising

PR = public relations

be helpful/educate

participate/contribute

be easy to reach/connect with

Advertising = storytelling

about customers

human/real scenario

“show me, don’t tell me”

How do you influence leadership decisions?

earn attention by providing value (results)

reliability builds credibility

leads to trust

You are here

degree of external transparency

5,151+ members so far

299 groups

14 internal communities of practice [focused on tangible, continual improvements]

Time

Level of energy and visibility

Dispersing

Active

Engaged

Building

Potential

Common ground > Help > Guidelines > Business Impact

Adaptive

Creating Sustaining Evolving

Life of the community

Provide a platform for peer conversations

http://twitter.com/SunGardAS

http://SlideShare.com/SunGardAvailabilitySvcs

http://www.flickr.com/photos/sungard_availability_svcs/

http://Delicious.com/SunGardAvailabilitySvcs

http://www.youtube.com/user/SunGardAS

Help them see each other

marketing team

service delivery team

customer touch points

product development

Integrated

One of the world's leading software and IT companies, SunGard has more than 20,000 employees in 30 countries.

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