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From Financial Currency to Social Currency
CME GroupAllan Schoenberg
Chicago | August 11, 2010
www.gaspedal.com/blogwell
How Big Brands Use Social Media
“Social media is theSocial media is the new trading floor – it’s
where traders now connect virtually”connect virtually.
© 2010 CME Group. All rights reserved 16
CME Group’s LinkedIn
• 1,010 followers
5 G (4 i t )• 5 Groups (4 private)
• Equity Index Products- 94 members
• Careers in the Futures Industry- 1,724 members
J li t d bl 205• Journalist and bloggers- 205 members
• Interest Rate Products- 218 members
• Forex Products- 177 members
© 2010 CME Group. All rights reserved
CME Group’s Discussions
Interest RatesInterest Rates• Are you trading Ultra Bond Futures? http://bit.ly/3QLncw.
Have you used our new Fed Watch
FX• Is the worst over for the Euro? http://bit.ly/8YUKTW What’s your•Have you used our new Fed Watch
tool yet? (Posted by Jack Callahan) http://bit.ly/ce6oD0
http://bit.ly/8YUKTW What s your opinion?
•We've developed quarterly and monthly realized historical volatilitiesE iti monthly realized historical volatilities of our most popular currency futures contracts (Posted by Craig LeVeille) http://ow.ly/1Q982
Equities• New equity quarterly roll analyzer now available: http://bit.ly/d6zrjM.
) p // y/ Q•Research team shows how our E-mini markets functioned properly on May 6 (Posted by Brett Vi t i ) htt // l /1KK7
© 2010 CME Group. All rights reserved
Vietmeier): http://ow.ly/1KK7c
What we’ve learned• 24x7 focus group
• Transparent and more reliableTransparent and more reliable
• Build relationships by creating private and targetedcon e sations and disc ssionsconversations and discussions
• More control over members
• We become a hub to connect members to each other
• Further opportunities for creating unique content
Staff training
© 2010 CME Group. All rights reserved
• Staff training
Real-time news ticker
• Early adopter
B ki• Breaking news/different views
• Issues mgmnt
• ExchangeTalk
St kT it• StockTwitspartnership
• Hootsuite
© 2010 CME Group. All rights reserved
Farmers Twitter Lucrative Tips To Commodity Traders – Forbes, Aug 5, 2010
© 2010 CME Group. All rights reserved
Lessons Learned
• This is not about you it’s about your audience (70/30)• This is not about you…it s about your audience (70/30)
• It’s not a silver bullet
• Be social…monitor, listen, respond
• Try new things and benchmarky g
• Understand the risks/rewards
© 2010 CME Group. All rights reserved
Twitter:Twitter: @AllanSchoenberg@MichaelAShore@L Q@LacyQ@JWachtel@CMEGroup
Blog: http://www.b2bvoices.com
Li k dILinkedIn: http://www.linkedin.com/in/allanschoenberg
Y d l d thi t ti hYou can download this presentation here:
http://www.slideshare.net/allancme
© 2010 CME Group. All rights reserved
http://gaspedal.com/BlogWellor
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Chicago | August 11, 2010
How Big Brands Use Social Media