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BlogWell Los Angeles Social Media Case Study: MGM Resorts, presented by Derek Schoen

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In his BlogWell Los Angeles presentation, MGM Resorts' Internet Marketing Manager – ARIA Resort & Casino, Derek Schoen, explains how they integrated social media into two traditional branding campaigns. By comparing the two branded campaigns side-by-side, he shares five helpful takeaways for successfully engaging fans throughout a marketing campaign. Watch the video of the presentation here: https://vimeo.com/57542830

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SocialMedia.org Video Case Studies Derek Schoen Integrating Social Media into Traditional Branding Campaigns This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Los Angeles December 5, 2012 socialmedia.org/blogwell

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Page 1: BlogWell Los Angeles Social Media Case Study: MGM Resorts, presented by Derek Schoen

SocialMedia.orgVideo Case Studies

Derek Schoen

Integrating Social Media into Traditional Branding Campaigns

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellLos Angeles

December 5, 2012socialmedia.org/blogwell

Page 2: BlogWell Los Angeles Social Media Case Study: MGM Resorts, presented by Derek Schoen

Page 3: BlogWell Los Angeles Social Media Case Study: MGM Resorts, presented by Derek Schoen

Page 4: BlogWell Los Angeles Social Media Case Study: MGM Resorts, presented by Derek Schoen

Page 5: BlogWell Los Angeles Social Media Case Study: MGM Resorts, presented by Derek Schoen

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Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellLos Angeles

December 5, 2012socialmedia.org/blogwell

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