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SocialMedia.orgVideo Case Studies
Melissa Mackey
Elevating Novartis’ social mediareputation: A case study in mHealth
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell
Melissa Mackey
Associate Director, Social Media Strategies
April 2, 2014
Elevating Novartis’ Social Media Reputation A Case Study in mHealth
DISCLAIMER
2
The opinions expressed in this presentation and on the following slides are solely those
of the presenter and not necessarily those of Novartis Pharmaceuticals Corporation (“NPC”). NPC does not guarantee the
accuracy or reliability of the information provided herein.
Our Collective World
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Obstacles in social media – and a conservative mindset – is not limited solely to the pharma industry…
Case Study: Novartis Mobile Health Challenge
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Leveraged an innovative offline event to generate social media buzz
Internal and External Promotion
11
Video can be found at www.YouTube.com/Novartis
Key Takeaways
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Maximize social potential of offline events to impact overall brand reputation
Communicate success in a visual manner both internally and externally
Be a good partner
Prepare for anything…it’s social
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Novartis @Novartis 5s
Thank you @SocialMediaOrg and #BlogWell!
Questions?
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Contact Info:
Melissa Mackey
Associate Director of Social Media Strategies
@MACK_ATTACK