Date post: | 20-Aug-2015 |
Category: |
Business |
Upload: | socialmediaorg |
View: | 1,657 times |
Download: | 2 times |
Hitting the High Seas of Social MediaThe Journey of Cap’n Crunch on Facebook and Twitter
People Love the Cap’n
Calling for the Cap’n
The Cap’n Arrives…
2011: The Cap’n has found land. He launched his next adventure on Facebook and Twitter for his adult fans
43,751
Immediate Community Response
Word of Mouth & Street Cred
The Rules of Engagement
Find the Sweet Spot
Be the Cap’n Talk to them Experiment Use what you have
Be ‘Human’
Many brand mascots have found a home on Facebook…
The Cap’n Speaks
But the Cap’n is one of the few to use his own voice vs. that of a brand
Talk to Them: value their opinion
Experiment
Results from local posts•3% Feedback score average
•6.78% - Highest feedback score on a geo post during that time period
Use What you Have
The Rules of Engagement
Be ‘human’ / Be the Cap’n Talk to them Experiment Use what you have
Find the Sweet Spot
The Cap’n Has Been Busy
• Avg. 7 Facebook Posts per week, with an average of 78 Cap’n comments in the comment stream
• Average of 57 Tweets per day, including an average of 22 @ replies
It Takes Two (to make a thing go right)
The Results: Social (can) = Sales
What’s ahead
• Grow the community • Increase the investment
• Go 360