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Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

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Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES
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Page 1: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

Blood Banking &Immunoassay

GMS South

07-july-2010

GLOBAL MARKETING SERVICES

Page 2: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

ELISA/EIA SYSTEM

ELISA: Enzyme Linked Immuno-Sorbent Assay.

EIA: Enzyme Immuno-Assay.

Page 3: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

ELISA/ EIA SYSTEM

• Immune System: Body's protective system based an Antigen-

antibody reaction.

ANTIGEN (AG): Any agent which provokes an immune

response. ANTIBODY (AB): Chemical substance produced in response to an

antigenic action.

Page 4: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

ELISA/ EIA SYSTEM

Test Models / Kits:

A : (a) Antibody Kits (b) Antigen Kits

B: (a) Qualitative test (Y/N) (b) Quantitative Test (values)

Page 5: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

ELISA/ EIA SYSTEM

• CHEMI-IUMICENCE REACTIONS:

To Detect reaction: Chemiluminence Substrate + Ag/Ab reaction Light from a Chemiluminence substrate is emitted when the

Ag/Ab reaction takes place. The emission of light indicate positive or negative answer or the light intensity can provide us measurable values.

Page 6: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

ELISA/ EIA SYSTEM

ENZYME REACTIONS: To Detect reaction: Chromogenic Substrate + Enzyme

To Help Develop the color Enzyme react on the substrate , The change of Color can give positive or negative answer (e.g. pregnancy Test) or the color intensity can provide us measurable values (e.g. TSH)

Page 7: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

ELISA/ EIA SYSTEM

MARKET TRENDS:

1) INSTRUMENT PLACEMENT.

2) TRAINING

3) WIDE RANGE

4) SCRENING/CONFIRMATORY TEST

Page 8: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

ELISA/ EIA SYSTEM

TEST MENU:

HORMONE

1-Fertility (FSF , LH , HCG , PROLACTIN) 2-THYROID (T3 , T4 , TSH , FTSH) 3-OTHERS

INFECTIOUS DISEASES( HBSAg , HCV , HIV , TORCH) TUMOR MARKERS (CA-125 , AFP , PSA) OTHERS

Page 9: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

ELISA/ EIA SYSTEM

• MAJOR PLAYERS:

ABBOT (AXSYM) >BIO-RAID > BIO-REX• ROCHE (CORE/ELECSYS) > BIO-ELISA >DIA-SORINI• IMMULITE >GBC >INTECT(4)EVOLIS

Page 10: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

Blood Banking In Pakistan

Share of Test performance in BB

50% Devices 50% Elisa

All leading BB using Elisa

Page 11: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

Blood Banking In Pakistan

Page 12: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

Blood Banking In Pakistan

Page 13: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

GMS STRATEGY Target B/C Grade Blood Bank/Thellesmia Centre. Free sample of Kits.

Ready For RR Basis.

Target minimum two System Per Region in H2

Page 14: Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES.

THANK YOU


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