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Bloomberg L.L.P.Bloomberg L.L.P.Ada YuenAda YuenMike HicksMike Hicks
Ronald LionoRonald LionoDavid LamDavid Lam
HistoryHistory
Michael BloombergMichael Bloomberg Partner at Salomon Partner at Salomon
BrothersBrothers Laid off from Salomon Laid off from Salomon
BrothersBrothers Entitled to $10 million Entitled to $10 million
from Sale of the from Sale of the companycompany
Started Bloomberg in Started Bloomberg in 19811981
Became Mayor of New Became Mayor of New York in 2002York in 2002
History (cont)History (cont)
Business started when Merrill Lynch ordered 20 Business started when Merrill Lynch ordered 20 terminals from themterminals from them
In 10 years the amount of terminals went from 5000 in 1988 to 100,000 in 1998 a 20 times increase.
History (cont)History (cont)
Bloomberg business unitsBloomberg business units
Bloomberg Professional ServiceBloomberg Professional Service
Bloomberg business unitsBloomberg business units
Bloomberg Global NewsBloomberg Global News
Bloomberg RadioBloomberg Radio Bloomberg WBBR 1130Bloomberg WBBR 1130
Bloomberg InternetBloomberg Internet
- - Bloomberg.comBloomberg.com
Bloomberg business unitsBloomberg business units
Bloomberg MagazinesBloomberg Magazines
--Bloomberg Personal FinanceBloomberg Personal Finance
-Bloomberg Wealth Manager-Bloomberg Wealth Manager
-Bloomberg Markets-Bloomberg Markets
Bloomberg business unitsBloomberg business units
Bloomberg Book Publishing OperationsBloomberg Book Publishing Operations-Bloomberg Personal Bookshelf-Bloomberg Personal Bookshelf
-Bloomberg Press-Bloomberg Press
-Bloomberg Small Press-Bloomberg Small Press
-Bloomberg Professional Library-Bloomberg Professional Library
MarketingMarketing
Road ShowsRoad Shows Most effective way of Marketing TerminalsMost effective way of Marketing Terminals
Great PublicityGreat Publicity Throughout the WorldThroughout the World
The MediaThe Media Reaches every form of Media possibleReaches every form of Media possible
TelevisionTelevisionRadioRadioInternetInternetPublicationsPublications
Almost all of them are Non-ProfitAlmost all of them are Non-Profit
PricingPricing
The mid-1980sThe mid-1980s Single Terminal :$1,500Single Terminal :$1,500 Multiterminal: $1,000Multiterminal: $1,000
TodayToday Single Terminal :$1,640Single Terminal :$1,640 Multiterminal: $1,285Multiterminal: $1,285
Data on-demand instead of paying for terminalsData on-demand instead of paying for terminals Pricing scheme is still new and not set in stonePricing scheme is still new and not set in stone
Connecting to BloombergConnecting to Bloomberg
For redundancy, two connectionsFor redundancy, two connections Primary must be a leased linePrimary must be a leased line Backup can be leased line or dialupBackup can be leased line or dialup `Heartbeat' commands constantly check if link is `Heartbeat' commands constantly check if link is
upup
Receive data over TCP/IP or raw link (async)Receive data over TCP/IP or raw link (async)
Different feedsDifferent feeds Batch: historical information, news, etc.Batch: historical information, news, etc. Online: trade prices, etc.Online: trade prices, etc.
Connecting to BloombergConnecting to Bloomberg
Various access methodsVarious access methods Bloomberg (or “Open Bloomberg”): software Bloomberg (or “Open Bloomberg”): software
that can be installed on most PCsthat can be installed on most PCs
Connecting to BloombergConnecting to Bloomberg
Bloomberg Flat Panel: trademark dual-head Bloomberg Flat Panel: trademark dual-head systemsystem
Connecting to BloombergConnecting to Bloomberg
Bloomberg Traveler: laptop associated with Bloomberg Traveler: laptop associated with specific desktopspecific desktop
Connecting to BloombergConnecting to Bloomberg
Bloomberg Application Programming Interface Bloomberg Application Programming Interface (API): programmer interface for connecting to (API): programmer interface for connecting to other applications on MS Windows, WWW other applications on MS Windows, WWW interfaces, etc.interfaces, etc.