India’s Premier Business News Channel, a JV between
UTV: India's leading integrated global media and entertainment company
&
Bloomberg : World’s biggest financial brand
BLOOMBERGMULTIMEDIA
> > >
BLOOMBERG MEDIA DELIVERS
MULTIPLE TOUCH POINTS
BUSINESS LEADERS
•
AFLUENT
INDIVIDUALS
•
OPINION LEADERS
BLOOMBERG TELEVISION Reaching 265 Million+ homes globally
BLOOMBERG.COMOne of the world leading
business website (19
million unique users
monthly)
BLOOMBERG MOBILECustom applications via iPad,
iPhone, Blackberry, Android etc.
(weekly users: +1 million)
BLOOMBERG RADIOTop index among senior management,
high net worth and entrepreneurs via
digital services
BLOOMBERG LINKHigh-level events sponsorships
delivering in-person connectionsBLOOMBERG MARKETS
the World’s highest circulation
financial magazine (circulation:
355,000) together with access to
the Bloomberg Professional
Service
BLOOMBERG BUSINESSWEEKWorld leading business magazine
(circulation: 900,000) and online media
Bloomberg Television delivers its integrated global network to an
international business audience via its network of regional English
language Channels:
• Bloomberg Television Asia Pacific[Plus India Channel]
• Bloomberg Television EMEA / Europe [serving Europe, Africa & Middle East]
• Bloomberg Television US [serving the US / Americas]
Progressive New Programming Revamp Worldwide
NEW BLOOMBERG TELEVISION GLOBAL NETWORK
Beijing : Bangkok : Delhi : Hong Kong : Jakarta : Kuala Lumpur : Melbourne: Mumbai :
Seoul : Shanghai : Singapore : Sydney : Taipei : Tokyo
Bloomberg Television and Bloomberg News has 2,300 professionals in 150 bureaus in 72 countries. In
the Asia Pacific, Bloomberg has 220 journalists based in 23 countries & studios in 14 Asian cities.
UNPARALLELED EDITORIAL COVERAGE
BLOOMBERG DELIVERS LEADERS, CEOS AND NEWSMAKERS THAT DRIVE BUSINESS AND MOVE MARKETS EVERYDAY.
DELIVERING THE NEWSMAKERS
Marketers can directly reach Asia’s affluent executives across Asia Pacific
markets via the Bloomberg Asia Pacific channel at home, office and hotel
room distribution.
HOTEL ROOMS:Asia Pacific 328,630
OFFICE / OUT-OF-HOME:• Building Lobby and Lifts
• Offices
• Outdoor Screens
ASIA PACIFIC CHANNEL:Households Inc: 24/7
Australia 2,942,000
China 245,000
Hong Kong 1,566,000
Indonesia 116,000
Korea 1,669,000
Malaysia 585,000
Philippines 207,000
Singapore 259,000
Taiwan 860,000
Thailand 407,000
Vietnam 316,000
Others 211,000
Total 9,383,000
INDIA CHANNEL (BLOOMBERG-UTV):Households: 24/7
India 30,000,000
As at September 2010
INDISPENSIBLE NEWS SOURCE WORLDWIDE
Blunt. And Sharp.
The Bloomberg edge in India
Delivering news and information to fulfill a significant gap in viewer expectations.
BRAND IDEA
Heart Liberator
Yearning for the uncomplicated life
Window to a world of opportunities
Feeling ‘left out’ by the intimidating complexity
surrounding wealth creation
Lucid & Usable Knowledge
Clarity
CUTURAL TREND
DEFOGGER
FUNCTIONAL PLATFORM
CATEGORY SEMIOTICS
Deleting Confusion Multipliers
COMPETITIVE OPPORTUNITY
BRAND ESSENCE EMOTIONAL INSIGHT
THE ROLE OF THE DEFOGGER
• We play the critical role of translating the complex into understandable
& usable.
• We hand-hold the viewer, rather than intimidating him with pompous
language.
• We tangibly impact our viewer’s life.
• This is a ‘once-in-a-country’s-lifetime’ opportunity to shape and
nurture the lay investor community – and we are leading this journey
as the hand holder.
• Imaginative Programming.
• Bolder Content.
THE MOST CREDIBLE ANCHORS IN THE BUSINESS
JOINT EDITORIAL INITIATIVES
Live market programming with most actionable recommendations and advices.
SATTE Pe SATTAA (7:30 -8:00 AM)
Top traders’ strategies for the day’s trading
ON THE MOVE (8:00 – 9:00 AM)
The decisive edge to your trading day
FIRST TRADES (9:00 – 9:30 AM)
Helping you invest in the best stocks
TOP MIDCAP PICKS (9:30 – 10:00 AM)
Betting on top midcap movers & shakers
TALK STOCKS (10:00 – 11:00 AM)
Caller stock show
MARKET ANALYTICS (12:30 – 1:00 PM)
Technical and financial analysis of stocks and indices
Power packed evening line -up
MINTING MONEY (4:30 – 5:00 PM)
Your guide to commodity markets
Tomorrow’s BETS (8:30 – 9:00 PM)
Get a head-start for the best bets fornext day
INSIGHT @ 8 (8:00 – 8:30 PM)
A snappy insight into the day’s most crucial developments
THE FINAL WORD (9:00 – 10:00 PM)
Round up of the day’s business
WORLD STREET (10:00 – 10:30 PM)
A round-up of trade across the globalmarkets that matter
• In Focuso The story of changing India and its various facets
• The Autocar India Showo The last word on wheels with India’s most reliable
experts
• Logo Reloadedo The design, the attitude and the marketing strategies
behind famous brand logos
Feature Programming