B L O O M I N ' 4 G O O D M A R K E T I N G
T O O L K I T
B L O O M I N ' 4 G O O D P R O G R A M
C h e c k l i s t , T e m p l a t e s & T i p s
W e ' r e H e r e t o H e l p ! s t o p a n d s h o p @ b l o o m i n 4 g o o d . c o m | 6 0 3 - 3 8 0 - 9 3 4 9
L E T ' S F I G H T H U N G E R T O G E T H E R - O N E B O U Q U E T A T A T I M E !
1 Bloomin' 4 Good Bouquet Sold = $1 Donation to You!
Let's Get Started...
WELC OME!
Welcome to the Bloomin' 4 Good Program Marketing Toolkit, andcongratulations on being selected at your local Stop & Shop. Let's fighthunger together!
Your organization will receive a $1 donation for every $9.99 Bloomin' 4 GoodBouquet with the red circle sticker sold at your selected local Stop & Shopduring your selected month. $1 Donation = 10+ Meals. It's as simple as that!
We’ve created this Marketing Toolkit to provide you with information andmaterials that can support and improve your outreach to friends, supportersand constituents.
As you review the following pages and get familiar with our 4-step process(Educate, Communicate, Motivate and Celebrate), please remember thesethree key points:
You can easily copy and paste (right click, then selectcopy/paste) any of the provided materials for use.Customize the language to fit your needs, or feel free tocreate your own message!
Utilize the Image Bank – We’ve created a variety ofimages for you to use as frequently as needed to supportthis program and increase your donations.
We're here to help! If you need any other information on theprogram, or assistance in navigating this toolkit, please do nothesitate to reach out to us at (603) 380-9349 [email protected].
stopandshop.bloomin4good.com
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Educate
CONTENT CHECKLIST
Let's fight hunger together! Every $9.99Bloomin' 4 Good Bouquet with the redcircle sticker sold at your local selectedStop & Shop location for your selectedmonth will generate a $1 donation foryour organization.
Flowers bring happiness, brighten aroom or make someone's day. Everybouquet sold provides 10+ meals tosomeone in need. Encourage supportersto buy 2 or more bouquets throughoutthe month, for an even greater impacton fighting hunger in the community.
To bring you success as the featurednon-profit at your local Stop & Shop, wehave laid out a four step process:Educate, Communicate, Motivate and,finally, Celebrate!
PR OGR AMOVER VI EW
It's GO TIME. Send yoursupporters to the store topurchase the Bloomin' 4 GoodBouquet and start raising fundsfor your organization!
~6 weeks after the conclusion ofyour month in the program youwill receive a check in the mailfor the funds you have raised.
Look for the $9.99 Bloomin' 4 Good Bouquet with the red circlesticker (pictured above). Every bouquet of flowers is unique anddifferent. The red circle sticker is how you can tell that it is the
Bloomin' 4 Good Bouquet benefiting your organization.
Start by educating yourself, yourstaff and your volunteers aboutthe program and thisopportunity.
Spread the word! Use our emailtemplate and press releasedraft to share the news in yourcommunity.
Check out our Image Bank for social media graphics,images of the Bloomin' 4 Good Bouquet and more!
stopandshop.bloomin4good.com
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Communicate
Motivate
Celebrate!
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PR OG R AMFAQs
Who does this program benefit?Every month, local Stop & Shop store leadership select adifferent hunger organization to benefit from the sale ofthe Bloomin' 4 Good Bouquet with the red circle sticker.
What is the cost of the Bloomin' 4 Good Bouquet?The cost is $9.99, with $1 of that purchase price going tosupport a benefiting local hunger organization. TheBloomin' 4 Good Bouquet has a red circle sticker on it todifferentiate it from other bouquets in the store.
Do you have supporting imagery? Yes, adding visuals to your communication is proven tomake a difference – we have you covered. Click here tovisit our Image Bank.
Where can the Bloomin' 4 Good Bouquets be found inthe store?The Bloomin' 4 Good Bouquets with the red circle stickerare available in the floral section of the store. If you arehaving trouble finding the Bloomin' 4 Good Bouquets, askthe store manager where they are located and they willbe happy to show you!
How can I sign up to be selected again in the future?Once you have been selected, you are on the list to beselected again in the future at that store location. Werecommend that you speak with local store managementabout being selected again for another month in thefuture.
Subject: We've Been Selected!
Stop & Shop Bloomin' 4 Good Program
Dear (Staff/Board/Volunteers),
We are so excited to share that (name of organization)has been selected to be a part of the Stop & Shop
Bloomin' 4 Good Program, created to fight the hungercrisis across the communities we serve.
For the month of (selected month), each time a $9.99
Bloomin' 4 Good Bouquet with a red circle sticker ispurchased at the Stop & Shop located at (location), $1
will be donated to (name of organization). This is agreat way to raise awareness in the local community,
fight hunger and raise donations for our organization.
Flowers can brighten a room, spread a smile or makesomeone's day. Supporters can buy two, three or more
bouquets throughout the month. The more bouquetssold, the more donations raised and the more people in
need we can feed!
Let’s get started! We can begin by spreading the news toour friends and family. Call, send emails, and post on
social media.
To learn more about this program, please visitstopandshop.bloomin4good.com.
Best,
(Signature)
SAMPLE E MAI LT O ST AFF
ED UC ATE
Make email subject lines shortand punchy. Keep your visuals
bright and engaging!
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K N O W Y O U R O P P O R T U N I T Y
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SOC I AL ME D I APOST S
FOR IMMEDIATE RELEASE(Name of organization)(Name, phone & email)
(Name of organization) Celebrates Selection as a Stop &
Shop Bloomin' 4 Good Program Beneficiary
(City, State) – (Name of organization) has been selectedas a beneficiary of the Stop & Shop Bloomin' 4 Good
Program for the month of (month).
The Stop & Shop Bloomin' 4 Good Program, which launchedin February 2021, is an easy way for shoppers to give back.
Every $9.99 Bloomin' 4 Good Bouquet with the red circlesticker sold supports a hunger organization local to the
Stop & Shop in which it was purchased.
(Name of organization) was selected as the (month)beneficiary by local store leadership at the Stop & Shop
located at (location). (Name of organization) will receivea $1 donation for every $9.99 Bloomin' 4 Good Bouquet
purchased at this Stop & Shop location in (month).
“Flowers can make someone's day, brighten a room orspread a smile,” said (name), Executive Director of (name
of organization). “Now they can fight hunger too. Purchasea Bloomin' 4 Good Bouquet at (town) Stop & Shop in
(month) to help fight hunger. Every bouquet sold will feed10+ people in need.”
(Name of organization) is a non-profit based in (city,
state). Founded in (year), (name of organization) has(describe efforts in the community). Learn more about
(name of organization) by visiting (website).
For more information about the Stop & Shop Bloomin' 4Good Program, please visit
stopandshop.bloomin4good.com.
SAMPLE PR E SS R E LE ASE
C OMMUNI C ATE
Help Fight Hunger in our community!(organization name) has been selected as the
beneficiary of the @StopandShop Bloomin' 4Good Program! Each time the $9.99 Bloomin' 4
Good Bouquet with the red circle sticker ispurchased at the Stop & Shop at (location)
during the month of (month selected) we willreceive a $1 donation. $1 Donation = 10+ Meals
Donated! It's as simple as that.
We're excited to share that every $9.99Bloomin' 4 Good Bouquet with the redcircle sticker purchased in (month) atthe @StopandShop located at (location)will send a $1 donation to us! $1Donation = 10+ Meals Donated.#giveback #dogood
Want to #fighthunger? Support the
community, make someone's day and#fighthunger with a floral bouquet (or two, or
three)! Go to the @StopandShop located at(location) and purchase the $9.99 Bloomin' 4Good Bouquet with the red circle sticker. We
will receive a $1 donation for every Bloomin' 4Good Bouquet sold in (month). $1 Donation =
10+ Meals Donated. It's as simple as that!
S P R E A D T H E W O R D
T I P # 2Include an image from our Image Bank and tag Stop & Shopin social posts to increase reach!
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SOC I AL ME D I APOST S
#FightHunger this month! Visit your local@StopandShop and purchase the $9.99Bloomin' 4 Good Bouquet with the redcircle sticker. For every Bloomin' 4 GoodBouquet sold we will receive a $1 donation.$1 Donation = 10+ Meals Donated.#dogood #giveback
LAUNC H D AYE MAI L
MOTIVATE
Subject: Let's Start Raising Donations TODAY!
It's GO Time!
Today is the first day of (month), which means it isour first day benefiting in the Stop & Shop Bloomin' 4
Good Program! Starting today and for the entiremonth of (month), our organization will receive a $1
donation for every $9.99 Bloomin' 4 Good Bouquetwith the red circle sticker purchased at the Stop &
Shop located at (location).
Flowers can make someone's day, spread smiles andbrighten up a room. Now they can feed the hungry,
too! We can feed 10+ people in need with everyBloomin' 4 Good bouquet sold. Why not purchase
two, three or even four bouquets this month? $1Donation = 10+ Meals Sold - It's as simple as that!
Please help us spread the word in our community!
Share this news with family and friends, post onsocial media, email supporters and get the word out.
A bouquet of flowers is a great gift. This program
makes it possible to make someone's day and fighthunger at the same time.
The Bloomin' 4 Good Bouquets with the red circle
sticker are located in the floral section of the store.For more information about this program, please visit
stopandshop.bloomin4good.com.
Thank you for your support, (Signature)
Want to make someone's day this month? Go to@StopandShop located at (location) and
purchase three $9.99 Bloomin' 4 GoodBouquets with the red circle sticker to send $3
in donations to us. $3 Donation = 30+ MealsDonated - Simple as that! Gift the bouquets, oruse them to brighten up your own home, and
help fight hunger at the same time!
Fight hunger and brighten up your home at the
same time! Go to the @StopandShop located at(location) and purchase the $9.99 Bloomin' 4Good Bouquet with the red circle sticker on it.
We will receive a $1 donation for every Bloomin'4 Good Bouquet sold this month.
$1 Donation = 10+ Meals Donated. #dogood#giveback #endhunger #fighthunger
B O U Q U E T S S O L D = D O N A T I O N $ R A I S E D
We recommend going into yourlocal Stop & Shop to see how you
can spread the word together!
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R E C E I VED ONAT I ON
C H E C K
T H ANK YOURSUPPOR T E R S
Hello,
We are excited to share that $(money raised)was donated to our organization through theStop & Shop Bloomin' 4 Good Program duringthe month of (month of selection)!
We would like to extend a HUGE thank you foryour participation and support during ourbenefiting month of the Stop & Shop Bloomin'4 Good Program.
Whether you bought a Bloomin' 4 GoodBouquet or helped to spread the word, wecouldn’t have done this without you. Themoney generated through this program willhelp us to (share what you will do with thefunds raised). Thank you again for makingthis a fun and successful experience for (nameof organization)!
Thank YOU! We raised $(donation amount) for(organization name) to fight hunger in our localcommunity! Thank you to all who purchased aBloomin' 4 Good Bouquet with the red circlesticker this month. We couldn't have done thiswithout you!
Approximately 6 weeks after the end of your month inthe Bloomin' 4 Good Program, we will mail you a check
for the amount you have raised!
Thank you for all you do in the community to fighthunger at the local level. We are proud to support you!
We at Stop & Shop thank you for your efforts in theBloomin' 4 Good Program, as we work with you to
eliminate hunger in the local communities we serve.
C ELEBR ATE!
Frequent communication keepssupporters engaged andinterested!
Subject: Thank You For Your Support!
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T H A N K Y O U R S U P P O R T E R S & C O M M U N I T Y
T I P # 4
stopandshop.bloomin4good.com
EMAIL DRAFT TO SUPPORTERS
SOCIAL MEDIA POST
https://sasb4mcb4g.azurewebsites.net/bloomin-4-good/
WE'RE HERE TO HELP!
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C O N T A C T U S
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