Date post: | 29-May-2015 |
Category: |
Self Improvement |
Upload: | boyang-zhu |
View: | 1,586 times |
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Blue Apron Company Blue Apron Company PresentationPresentation
Boyang ZhuBoyang Zhu 12/11/1312/11/13
ProductProduct• Prepared ingredients with recipesPrepared ingredients with recipes• Emphasizes healthy options and local Emphasizes healthy options and local
growersgrowers• Online ordering and subscription optionsOnline ordering and subscription options
History and FinancialsHistory and Financials• Founded in August 2012 with $800,000 seed fundingFounded in August 2012 with $800,000 seed funding
• February 2013: $3 million Series A fundingFebruary 2013: $3 million Series A funding
• August 2013: $5 million Series B fundingAugust 2013: $5 million Series B funding
• Currently shipping 100,000 meals per month at Currently shipping 100,000 meals per month at $10/meal$10/meal
Secret SauceSecret Sauce …heh…heh
• Online meal planning and orderingOnline meal planning and ordering
• Reduces wasteReduces waste
• Healthy and freshHealthy and fresh
• Portion controlPortion control
• Reduces grocery shopping timesReduces grocery shopping times
• Teaches basic culinary skillsTeaches basic culinary skills
OnlineOnlineOrderingOrdering
BlogBlog
RecipesRecipesCardsCards
SummarySummary
• Healthy and freshHealthy and fresh
• Reduces shopping timesReduces shopping times
• Teaches culinary skillsTeaches culinary skills
ProsPros
• $10/meal is expensive$10/meal is expensive
• Portions can be smallPortions can be small
ConsCons