Date post: | 11-Apr-2017 |
Category: |
Marketing |
Upload: | james-w-viehman |
View: | 24 times |
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Why Choose Blue Buffalo Dog Food?
Natural Ingredients
Attribute OwnershipReal Chicken,
Lamb, or Fish“Natural, Healthy, Holistic”Benefits and Nutrition Philosophy
Superior Perceived Taste“Love them like family. Feed them like family”Story of Blue
Why Choose Blue Buffalo Dog Food?
Market Specialty
PhilanthropyAnimal NutritionistsHolistic Veterinarians“Natural Pet Food” Industry Leader
Blue Buffalo FoundationAnimal Adoption SupportMission to End Cancer - Petco Partnership
Appeal: Emotional + Rational
Recommendations Change Target Market Become a Brand Name Focus on Transparency & Rationality Promote User Communities Even More
We all have our own Blue.
Feed them Buffalo Blue and make them say “I Woof You” back.