1. BlueImpactSMSSMSAll trademarks, service marks, trade names, trade dress, product names and logos appearing in this presentation are the propertyof their respective owners.

2. What is BlueImpact?Citizens can use Social Media for Impact on BetterGovernance to report issues immediately.The idea behind:Most social or public issues gounreported because : People dont know how to report it. People think its time consumingto report it and follow up.Consider this: What if there was a simple and quick way to report issues? What if we could harness social media like twitter and mobile solutionslike SMS/call to address issues in the society?. What if we could use people to help drive government programs?. 3. How does it work?Twitter. Listens to twitter for registered hashtags. Sends reply tweets and direct messagesseeking additional info.SMS & Call Receives SMS sent to a registerednumber. Calls back the sender seeking moreinfo. Sends SMS replies seeking more info.Bluemix Cloud Once required info is gathered, it isstored on the cloud.Curam Creates intake cases in CuramTwitterSMSCallBlue Impact 4. Use case Child WelfareDepartmentREPORT CHILD ABUSE IMMEDIATELYTWEET TO:#BLUEIMPACTSMS TO:+15155124474 5. John & his wife are shopping in the mall.REPORT CHILD ABUSETWEET TO:#BLUEIMPACTSMS TO:+15155124474They spot a girl with bruises on the face.John remembers seeing the poster and decides to tweet to the child welfare department. 6. John tweets to #blueimpact . John receives a reply requesting for more info.John sends a direct message with the requested additional info. 7. Blueimpact receives this information and registers a new intake case inCuram. All the tweet data is captured in the intake. 8. The intake details are sent to John in a twitter direct message to let him knowthat a case is registered and a case worker will look into the case. 9. Technical specifications 10. Use case 2 Child WelfareDepartmentREPORT CHILD ABUSE IMMEDIATELYTWEET TO:#BLUEIMPACTSMS TO:+15155124474 11. John is not too familiar with twitter. So he decides to send an SMS to the number in the poster.John recieves a sms reply from the department with call ore reply options John decides to reply with call.John immediately recieves a call with a reset number of questions. 12. An intake case is registered in Curam with a link to the call recording. A case worker can listen to this recording and notedown details about the abuse and work on the case 13. This intake case detail is then sent to John as a sms. John can follow up with thedepartment using this case id 14. Technical specifications 15. Curam IntegrationA caseworker logs into the Curam application and find these intake cases created from BlueImpact. All the intake cases that are pending the case workersattention can be found easily on this dashboard. The caseworker picks up one of the intake. He can find all the details in the narrative text. Who sent this/ Wheredid it occur etc. The regular Curam case worker workflow continues. 16. Future enhancements Send sms/twitter notifications to the curamcaseworkers every time a new case is reported Capture the location details. Run an analysis ofwhere most of these abuse cases are reported. Have targeted marketing of social welfareprograms in those localities. 17. Other Use Cases that can be built Bescom exposes a twitter handle#bescom and a mobile number to sms Citizens can tweet to #bescom or send asms when they are facing poweroutages. Blueimpact listens to these tweets/sms. Blueimpact can then send a sms/emailnotification to bescom officials to look intothese issues. The data captured by blueimpact can beused to run analysis reports. 18. Team BlueImpactDineshKavithaDarshanPraveenRaghu 19. Thank you!We would like to hear from you. Please do write to us with yoursuggestions/questions/feedback. We can also provide a demo.Write to us at: kavitha.s@in.ibm.com/sivaraj.s@in.ibm.com