Blue Ribbon Panel: Great Communities
Featured properties highlighting the best of everything.
Four great case studies that are pretty fantastic. These
MDU properties are using technology amenities to wow
their residents. Find out how and why they did it. ?
Moderator:
Jackie Tromner – Director, Strategic Business Services, AMLI Residential
Deer Ridge Apartment, Jamestown, ND
Tom Warren - Application Engineer, Clearfield
Rod Wolters – COE Tech, Dakota Central Telecommunications
Park Square at Seven Oaks, Bakersfield, CA
Andrew Fuller– President, Fuller Apartment Homes
Sean P. Kelly – Field Applications Engineer – POL/OLS, CommScope
San Travesia, Scottsdale, AZ
Guillermo Alvarez-Rivas – Director of Multi-Family Sales, Cox
Communications
Dale Phillips – President, Mark-Taylor
AMLI South Shore, Austin, TX
Marcy Phillips – Vice President, Austin Development, AMLI Residential
13 PRIVATE AND CONFIDENTIAL © 2015 CommScope, Inc
Park Square at Seven Oaks 27 January, 2016
Andrew Fuller, CFA Owner, Fuller Apartment Homes Inc.
Sean Kelly, RCDD Field Application Engineer, CommScope
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Outdoor
Park Square at Seven Oaks
3rd and final phase of the prestigious Seven Oaks planned community
224 Luxury Apartment Homes on 14 acres
Designed for people who want to be free from beige carpet and low bandwidth
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Hi-Tech Hipsters
Oil Executives
Require Good Cellular and Broadband
Connectivity
Located in Bakersfield, CA
Telecommuting Business
Professionals
Bakersfield
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Outdoor
It all started with a thought…
How can I differentiate the amenities of this property from other luxury apartment properties in Bakersfield?
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Distance Cost Competition
CHALLENGES FACED
Service Providers quoted $250k just to provide the infrastructure and setup
100Mb/s for $100 – OK now, but what about the future?
14 acre property required 1000’ cable runs – Exceeds traditional LAN cabling
Obstacles
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Guiding Principles
• Reduction of equipment • Reduction of space • Reduction of Capital Expenditure • Reduction of energy • Simple to maintain and administer • Scalable and future proof
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Competitive Price Gigabit Speed Hassle Free Service
THE IDEAL SOLUTION…
1 Gb/s
Fiber Optic connection to Each Luxury Apartment
Home
$150k Installed Solution
$25 per month service
Included in monthly rental bill No Contracts or service calls Plug and play Wifi router or device to Cat 6 Jacks
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Friendly Infrastructure
Tenants use Plug and Play
to connect devices or
personal wireless routers
to Category 6 Jacks within
their luxury apartment
home
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Simple Passive Optical LAN Architecture
1x16
Outlet in luxury
apartment home
Singlemode Fiber
Passive Optical Splitter
Optical Line Terminal
(OLT)
Singlemode Fiber
Optical Network Terminal
(ONT)
Cat6 to Outlet
Main Communications Room NEMA Enclosure Residential Box Apartment
“A Bandwidth Efficient LAN Architecture Providing
Measurable CapEx & OpEx Savings”
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NEMA Enclosure on Building
1x16
Passive
Optical
Splitter
Distribution
to
Apartments
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2 50 448
Some interesting numbers…
Federal Energy Tax Credit per
Apartment
Total Federal Energy Tax Credit for Park Square
Reduction in Heating and Cooling Energy
Consumption
Green / Energy Tax Incentives (IRS Codes 17D & 45L)
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Successes
• Fully rented property
• Very few resident complaints
• Very few maintenance or trouble tickets
• Easy to manage
• Scalable for future expansion and added peripherals
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Lessons Learned and Future Roadmap
“BECAUSE OF THE SUCCESS AND BENEFITS, WE WILL CONTINUE TO INSTALL
BROADBAND INFRASTRUCTURE TO ALL FUTURE COMMUNITIES”
“WILL EVALUATE INTEGRATED WIRELESS ROUTERS IN PON ONT VS ETHERNET ONLY”
“HOPE IS THAT THIS TECHNOLOGY AND INFRASTRUCTURE WILL EVENTUALLY ALLOW
US TO IMPLEMENT A FUTURE SMART SECURITY SOLUTION I.E. ONE KEY (FOB, PHONE, CARD, ETC.) THAT GRANTS ACCESS TO ALL AREAS WITH CONTROL/MANAGEMENT HANDLED BY A CLOUD SOFTWARE SOLUTION.”
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Thank You!
PRIVATE AND CONFIDENTIAL © 2015 CommScope, Inc
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How Can We Help You?
PRIVATE AND CONFIDENTIAL © 2015 CommScope, Inc
1) Groupon 2) Yodel 3) Hivewyre 4) Theranos 5) Pyxl 6) Jobing.com 7) Workivia 8) LiveOps 9) Ion 10) Century
Link
0
375
1,609
3,635
6,961
6,104
5,472
4,570
1,761
584
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1,434
2,939
5,039
7,370
5,785
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3,622
646
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8,000 Units
2009 2010 2011 2012 2013 2014 2015 2016* 2017* 2018* 2019* 2020*
Current Development Cycle (2009- Current) Multifamily Starts/Deliveries By Year
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Leasing Pace vs. Delivery
Units Delivered Pro Forma Gross Leases
Pro Forma goal of 30 leases/month
$1,300
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Rent Performance
Units Delivered Pro Forma Gross Leases
Pro Forma Rent:
$1,345
375 apartment homes
Built in 2010 by AMLI Residential
(2) 4/5 story mid-rise buildings wrapping a structured
parking garage
~14,000 sf ground floor retail
Overview
Wi-Fi throughout common areas
Cyber zone & resident conference room
Social hub & java stop
24-hour fitness zone
Two courtyard swimming pools
Stunning rooftop deck
Amenities
One of 1st in Austin with AT&T Uverse
One of 1st in Austin with AT&T Gigapower
300 Megs Time Warner
Direct lake access and boat docks
Direct access to 13 mile Hike & bike trail
UT shuttle and Cap Metro stop on-site
5 minutes to Downtown
Additional Community Features