Date post: | 16-Jul-2015 |
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Health & Medicine |
Upload: | salah-uddin-ahmed |
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BLUE STAR BANGLADESH: A FRACTIONAL FRANCHISING MODEL OF PRIVATE HEALTH PROVIDERS
Blue Star is a network of private sector providers managed by Social Marketing Company (SMC) Bangladesh
SMC is the second largest Social Marketing Organization in the world delivering over 4.1 million CYP’s annually
Blue Star was set up to actively engage the private sector in the delivery of Family Planning and other health services since a vast majority of the population depend on them for their health needs
IntroductionIntroduction
Partnership on the basis of an MOU: service delivery , compliance, pricing, quality etc
Providers practice through chemist shops most of which are owned by them
They provide oral contraceptives, administer SMC Injectable SOMA-JECT in addition to other health services
Contraceptives, specially Injectables are sold at subsidized rate; providers charge nominal fees
Also acts as referral agent for TB, LAPM and MNH
SMC provides basic and refreshers training, certificate, signage, promotional/BCC support, monitoring and follow up and commodity supply
Characteristics of the Blue Star Provider networkCharacteristics of the Blue Star Provider network
Works with existing providers who practice within the community
Highly rural focused where FP services are most needed
Widely accessible: over 4000 providers in the network
Only provider offering Injectable contraceptive in the private sector
Public private sector partnership
Over branded products
What makes Blue Star SpecialWhat makes Blue Star Special
7% 12%81%
Urban City Corporation Urban Municipality Rural
Over 1.2 million Injectable administered in 2010
Represents 20% of all contraceptive Injectable used in the country
High operating cost recovery (310% without commodity & 34% with commodity)
Low turnover of providers ( 3% per year)
ImpactImpact
Can play a significant role in expanding the use of Long Acting FP methods (IUD’s, Implants)
Can be used as a referral network for other tertiary level services for communicable diseases - HIV/AIDs, Malaria and NTDs (filariasis, leprosy)
Service expansion into other emerging public health issues: dengue, swine flue, nipa virus, anthrax
Improved sustainability through introduction of higher margin products and services
Potential for FuturePotential for Future
Please visit www.smc-bd.org or contact 2.Mr. Ashfaque Rahman-Managing Director-SMC ([email protected])
3.Salah Uddin Ahmed-Manager, Blue Star Program ([email protected])
Blue Star: Service
that you want close to your home