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Blue streak electric motocycle

Date post: 17-Jan-2017
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Blue Streak Electric Motorcycles Blue Streak Electric Motorcycles Making production ready electric motorcycles
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Page 1: Blue streak electric motocycle

Blue Streak Electric Motorcycles

Blue Streak Electric MotorcyclesMaking production ready electric motorcycles

Page 2: Blue streak electric motocycle

Blue Streak Electric MotorcyclesIntroduction

What is it? Blue Streak motorcycles, intends to be a manufacturer of 100% electric motorcycles in India. A motorcycle that’s affordable, fast, efficient and fun to ride.

What it does? The motorcycle replaces major parts of a traditional motorcycles and uses an electric motor, batteries, controllers and other electrical parts to complete a working electric motorcycle.

What is the plan? By combining the best aspects of a traditional motorcycle with today’s most advanced technology, We aim to produce high performance electric street motorcycles that are lightweight, efficient, fast off the line.

Page 3: Blue streak electric motocycle

Blue Streak Electric MotorcyclesThe Problem/ Opportunity

More than 80 % of the world’s sale for gasoline motorcycles is concentrated in the Asian

region. Motorcycles have improved people’s lives as a convenient means of transportation.

However, air pollution caused by gas exhaust from motorcycles has become a serious

problem causing many motorcycle users to cover their faces with masks while riding on the

street. Recent rise in petrol prices have hit the people hard economically.

There are some clear advantages to going electric: no need to visit petrol pump, no oil

change, no exhaust, etc. In addition, there are a host of benefits when a customer goes

electric, carefree ownership, long term savings on petrol cost, instant power as you start,

over 90% reduction in emissions, 100% electric ride significantly reduces CO2 and noxious

fumes emissions while also saving oil reserves, higher range and less expensive on ones

pocket.

Page 4: Blue streak electric motocycle

Blue Streak Electric Motorcycles

FavoursRise in fuel cost

Government initiatives

Low maintenance & operational cost

Environment friendly

Manufacturers providing incentives to attract consumers

ChallengesLow performance

High Price

Lack of supply of spare parts

Range Anxiety

Weak Fair Strong Very Strong

Balance Beam ChartThe pros and cons of building an electric motorcycle

Page 5: Blue streak electric motocycle

Blue Streak Electric MotorcyclesProduct Overview

EVs (Electric Vehicles) are the vehicles that are powered by a system of battery, motor, and controller instead of an internal combustion engine. Therefore, electric motorcycles are structurally much simpler than their gasoline motorcycle counterparts. EVs need about one fourth the components of gasoline vehicles.

Although EV is normally considered to be technically simple, it requires an advanced level of technology and expertise in manufacturing. Chinese electric motorcycles have become largely popular in many parts of Asia. However, they face maintenance and part supply chain problems in addition to product quality. Therefore, the reputation of electric motorcycles remain low.

Page 6: Blue streak electric motocycle

Blue Streak Electric MotorcyclesProduct Overview - Parts of An Electric Motorcycle

Page 7: Blue streak electric motocycle

Blue Streak Electric Motorcycles

To be affordably priced at Rs. 60 to 80 Thousand.

Two models; one with lower price (large market) and other with higher price.

[Low price + mid range specification = Solid product] => Customer satisfaction.

Biggest USP will be the range of the motorcycle, 100+ KMs in a single charge.

Onboard digital touch screen dashboard with navigation and vehicle information.

Speedy delivery, exclusive online customer care, access to spare parts.

EV parts can be sourced within the country, li-ion battery being the exception.

All design and vehicle manufacturing to be made in India.

Value Proposition

Page 8: Blue streak electric motocycle

Blue Streak Electric MotorcyclesMarket Segment

• EV market in India is at a nascent stage and is expected to grow by 40% over 2020.

• Indian electric vehicle market comprises of cars, 3 wheelers & 2 wheelers.

• The two wheelers dominate with an overall market share of approximately 97%.• With growing interest in cleaner lifestyle and booming medium to high income

population, electric vehicle manufacturers can see substantial sales figures.

• The growth of electric vehicles in India is driven by factors like rising fuel costs and the ability to increase the availability of power through the grid by multiple sources like coal, renewable sources, gas and nuclear power.

Segmentation in the EV market

Electric two wheelers

Electric car & 3 wheelers

97%3%

EV Market size & growth (in Millions)

2015 2020

1.0

5.0

Page 9: Blue streak electric motocycle

Blue Streak Electric MotorcyclesCompetitive Landscape

• The major players in Indian Electric Vehicles sector are Hero Electric, Mahindra, Ampere.

• Most of these operate in the electric two wheeler segment and particularly – Scooters.

• Hero electric is the dominant electric scooter manufacturer in the country.• Since every manufacturer is coming out with different scooter models, none of them are

concerned about electric motorcycles (bikes).

• Competition is expected to increase with entry of new players.

• New players entering the electric two wheeler market are Ather, and few Chinese imports

• Electric vehicles directly compete with well established business model of traditional vehicles, with more players entering the market, especially the traditional manufacturers, the competition is expected to get intense.

Page 10: Blue streak electric motocycle

Blue Streak Electric MotorcyclesCurrent Status

• Currently, we have a working motorcycle prototype.

• The motorcycle uses a DC motor and lead acid batteries to power the motorcycle.

• The motorcycle has a top speed of 65 kmpl and the batteries have a range of 30 kms

• The major parts such as motor, controller, batteries and other important parts can be sourced within the country, for further product development .

• We have planned to design, manufacture & assemble the motorcycle locally.

Page 11: Blue streak electric motocycle

Blue Streak Electric MotorcyclesFunding Needs & Use of funds

We are currently looking for Rs. 10 – 20 Lakhs to develop a solid next level prototype and kick off our start-up.

This seed capital will used for developing and procuring parts for electric motorcycle. We are sure that we won’t disappoint our investors.

We are an aspiring start-up. We are looking for seed funds for developing the next level of prototype.

Page 12: Blue streak electric motocycle

Blue Streak Electric Motorcycles

Pandian S, MCA - Currently at Fixonline.in (Gadget Repair Services), Chennai- Has experience in online & retail market- Had been in business with electronics market for last 4 years

Anand, BE- Currently at Sai Ram Institute of Technology as Asst. Prof., Chennai- Experience in retail marketing- Affluent software and web developer

Founder & Team

Contact DetailsPhone: +91 9962574009Email: [email protected]: No. 89, Defence colony, Muthapudupet, IAF AvadiCity: Chennai - 55, India

Page 13: Blue streak electric motocycle

Blue Streak Electric Motorcycles

Thank you for your time


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