stepping into spring summer 2017
Blue Tide is a new apparel brand that represents style and quality with attention to detail.
Born in 2015 and residing on the South West Coast of England in the Atlantic Seas of North Devon, Blue Tide works on the basis of creativity and responsibility, fused with a sunny coastal attitude. Effortless style, authenticity and coastal living are at the heart of the brand’s philosophy. These positive values shine through at every level, from the laid-back styling to the made-to-last quality.
Blue Tide aspires to be the leading casual wear brand with an outstanding price-value proposition: Capturing market trends and newness in colour, quality fabrics and shapes, and expressing them in the effortless, relaxed andcomfortable Blue Tide mentality. For every garment, Blue Tide pays maximum attention to fabric selection, fitting and perfect quality. We aim to really push the boundaries when it comes to quality and bridging the gap between style and the outdoors.
A big part of the ethos for Blue Tide is being in or around the coast, it’s at the heart of what we do along with themusic that inspires us, the places we see and experience as well as the people we meet along the way.
To put it simply, Blue Tide lives for the coastline lifestyle, the outdoor adventure and is always prepared for the journey.
about us
for the journey
Blue [bloo]
Adjective(comparative blu•er, superlative blu•est)• Of the colour blue.the deep blue sea
Noun(plural blues)• The pure colour of a clear sky; the primary colourbetween green and violet in the visible spectrum.• A blue dye or pigment.• The ocean; deep waters
Verb(blu•ed, blu•ing or blue•ing)• To make blue; dye a blue colour
Idioms• Out of the blue
Antonyms• Buoyant
Tide[tahyd]
Derivative• Tidelessthe water on which the barge floats is sereneand unruffled, as in a tideless sea
Noun(plural tides)• The periodic rise and fall of the waters of the oceanand its inlets, produced by the attraction of the moonand sun, and occurring about every 12 hours.• Tidal force
Verb(tid•ed, tid•ing or tides)• To flow as the tide; flow to and fro.
Idioms• Turn the tide
Antonyms• Ebb
our name
for the journey
Tide[tahyd]
Derivative• Tidelessthe water on which the barge floats is sereneand unruffled, as in a tideless sea
Noun(plural tides)• The periodic rise and fall of the waters of the oceanand its inlets, produced by the attraction of the moonand sun, and occurring about every 12 hours.• Tidal force
Verb(tid•ed, tid•ing or tides)• To flow as the tide; flow to and fro.
Idioms• Turn the tide
Antonyms• Ebb
• 100% Combed Cotton • Crew Neck• Short Sleeves • Garment Dyed• Regular Fit • Graphic Print
graphic tees
for the journey
Navy
Aqua Sea
Regatta
Poinsettia
coastal co. tee btss17001..............................................................................• 100% Combed Cotton • Crew Neck• Short Sleeves • Garment Dyed• Regular Fit • Graphic Print
for the journey tee btss17002..............................................................................
• 100% Combed Cotton • Crew Neck• Short Sleeves • Garment Dyed• Regular Fit • Graphic Print
wanderer tee btss17003..............................................................................• 100% Combed Cotton • Crew Neck• Short Sleeves • Garment Dyed• Regular Fit • Graphic Print
crab tee btss17004..............................................................................
RRP £17.99
henley tees
for the journey
Navy Slub Egret Slub
• 100% Cotton Slub • Two Button Placket• Short Sleeves • Silicon Washed• Regular Fit • Signature Crab Embroidery
slub henley btss17005..............................................................................• 100% Cotton Slub • Two Button Placket• Short Sleeves • Silicon Washed• Regular Fit • Signature Crab Embroidery
slub henley btss17006..............................................................................
RRP £19.99
classic polo
for the journey
Navy
Marina
Hot Coral
Pool Blue
• 100% Cotton Piqué • Ribbed Polo Collar• Short Sleeves / Ribbed Armband • Heavy Enzyme Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
classic polo btss17007..............................................................................• 100% Cotton Piqué • Ribbed Polo Collar• Short Sleeves / Ribbed Armband • Heavy Enzyme Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
classic polo btss17008..............................................................................
• 100% Cotton Piqué • Ribbed Polo Collar• Short Sleeves / Ribbed Armband • Heavy Enzyme Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
classic polo btss17009..............................................................................• 100% Cotton Piqué • Ribbed Polo Collar• Short Sleeves / Ribbed Armband • Heavy Enzyme Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
classic polo btss17010 ..............................................................................
RRP £21.99
dockside polo
for the journey
White Stripe Reef Water Stripe
• 100% Cotton Piqué Y/D Stripe • 1/2 Ribbed Polo Collar• Short Sleeves / Ribbed Armband • Heavy Enzyme Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
dockside polo btss17011 ..............................................................................• 100% Cotton Piqué Y/D Stripe • 1/2 Ribbed Polo Collar• Short Sleeves / Ribbed Armband • Heavy Enzyme Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
dockside polo btss17012 ..............................................................................
RRP £24.99
casual shirts
for the journey
Phantom Stripe
Vintage Indigo
Navy Check
Garnet Red
Dark Denim
• 100% Cotton • Two Layer Y/D Stripe• Short Sleeves • Silicon Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
double layer shirt btss17013..............................................................................• 100% Cotton • Gradient Y/D Check• Short Sleeves • Silicon Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
gradient check shirt btss17014 ..............................................................................
• 55% Cotton 45% Linen • Reverse Pigment Printed• Short Sleeves • Enzyme Washed• Regular Fit / Drop Tail Hem • Blue Tide Logo Embroidery
reverse crab shirt btss17015..............................................................................• 100% Cotton Chambray • Oxford Slub Y/D• Short Sleeves • Enzyme Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
Oxford Chambray shirt btss17016 ..............................................................................
RRP £24.99
boardwalk polo
for the journey
Navy Griffin
• 100% Cotton French Rib • Twill Collar• Long Sleeves / Ribbed Cuff • Heavy Enzyme Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
french rib polo btss17017 ..............................................................................• 100% Cotton French Rib • Twill Collar• Long Sleeves / Ribbed Cuff • Heavy Enzyme Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
french rib polo btss17018 ..............................................................................
RRP £29.99
pullovers
for the journey
Navy Iron
• 100% Cotton • Y/D Dash Knit• Long Sleeves / Ribbed Cuff • Silicon Washed• Regular Fit / Ribbed Hem • Signature Crab Embroidery
dash knit half zip btss17019..............................................................................• 100% Cotton • Y/D Dash Knit• Long Sleeves / Ribbed Cuff • Silicon Washed• Regular Fit / Ribbed Hem • Signature Crab Embroidery
dash knit half zip btss17020 ..............................................................................
RRP £34.99
pullovers
for the journey
• 100% Cotton Fleece • Pigment Printed Stripe• Long Sleeves / Open Cuff • Heavy Enzyme Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
triple striped half zip btss17021..............................................................................• 100% Cotton Fleece • Pigment Printed Stripe• Long Sleeves / Open Cuff • Heavy Enzyme Washed• Regular Fit / Drop Tail Hem • Signature Crab Embroidery
triple striped half zip btss17022..............................................................................
Regatta Stripe Griffin Stripe
RRP £29.99
pop hoodies
for the journey
Vintage Indigo Earth Red
• 60% Cotton 40% Polyester Fleece • Y/D Fleck Knit• Long Sleeves / Ribbed Cuff • Silicon Washed• Regular Fit / Ribbed Hem • Coastal Co. Embroidery
fleck knit pop hood btss17023..............................................................................• 60% Cotton 40% Polyester Fleece • Y/D Fleck Knit• Long Sleeves / Ribbed Cuff • Silicon Washed• Regular Fit / Ribbed Hem • Coastal Co. Embroidery
fleck knit pop hood btss17024 ..............................................................................
RRP £29.99
zipped hoodies
for the journey
Griffin Navy
• 100% Cotton • Y/D Dash Knit• Long Sleeves / Ribbed Cuff • Silicon Washed• Regular Fit / Ribbed Hem • Signature Crab Embroidery
dash knit full zip btss17025..............................................................................• 100% Cotton • Y/D Dash Knit• Long Sleeves / Ribbed Cuff • Silicon Washed• Regular Fit / Ribbed Hem • Signature Crab Embroidery
dash knit full zip btss17026..............................................................................
RRP £34.99
classic chino
for the journey
Peyote Navy
• 100% Cotton Twill • Reactive/Pigment Dyed• Mid Length • Heavy Enzyme Washed• Regular Fit / Fixed Waist • Signature Crab Embroidery
classic twill chino btss17027..............................................................................• 100% Cotton Twill • Reactive/Pigment Dyed• Mid Length • Heavy Enzyme Washed• Regular Fit / Fixed Waist • Signature Crab Embroidery
classic twill chino btss17028 ..............................................................................
RRP £24.99
coastal cargo
for the journey
Navy Castlerock
• 100% Cotton Twill • Reactive/Pigment Dyed• Knee Length • Heavy Enzyme Washed• Regular Fit / Fixed Waist • Signature Crab Embroidery
coastal twill cargo btss17029..............................................................................• 100% Cotton Twill • Reactive/Pigment Dyed• Knee Length • Heavy Enzyme Washed• Regular Fit / Fixed Waist • Signature Crab Embroidery
coastal twill cargo btss17030..............................................................................
RRP £29.99
devon beach short
for the journey
Classic Blue Coral
• 35% Cotton 65% Polyester • Pigment Printed• Mid Length / Mesh Lined • Heavy Sand Washed• Regular Fit / Elasticated Waist • Signature Crab Embroidery
beach short btss17031..............................................................................• 35% Cotton 65% Polyester • Pigment Printed• Mid Length / Mesh Lined • Heavy Sand Washed• Regular Fit / Elasticated Waist • Signature Crab Embroidery
beach short btss17032..............................................................................
RRP £19.99
caps
hats
for the journey
Navy Castlerock
• 100% Cotton Twill • Reactive Dyed• Contrast Bill Sandwich • Heavy Stone Washed• Adjustable Strap • Branded Logo Embroideries
6 panel cap btss17033..............................................................................• 100% Cotton Canvas • Reactive Dyed• No Bill Sandwich • Heavy Stone Washed• Adjustable 100% Leather Strap • Branded Logo Appliqué
5 panel cap btss17034..............................................................................
NaturalNavy
• 100% Cotton Twill • Reactive Dyed• Woven Stripe Headband • Heavy Stone Washed• Signature Crab Embroidery
bucket hat btss17035..............................................................................• 100% Straw • Natural Straw• Polyester Grained Headband • Signature Crab Embroidery
straw trilby btss17036..............................................................................
RRP £9.99
RRP £14.99
Antique BrownAntique Brown
• 100% Genuine Leather • 100% Polyester Webbing• Antique Silver Buckle / D-Ring • Signature Crab Embossing• 1.5” Wide
leather~woven webbing belt btss17037 ..............................................................................• 100% Genuine Leather • 100% Polyester Plaited Tape• Antique Silver Buckle / D-Ring • Signature Crab Embossing• 1.5” Wide
leather~plaited tape belt btss17038..............................................................................
belts RRP £19.99
for the journey
Blue Tide garments are cut for a classic, yet relaxed and comfortable fit. Please use the below size charts as a guideline only. Garment Measurements are shown to give you an idea of actual sizing but are not reflective for every piece in the collection. Blue Tide prides itself on achieving the perfect fit and would recommend buying your usual size. We are confident you will be happy with your new wardrobe instant classic.
*All sizing is approximate
*Measurement taken at mid point of adjustable strap
size label body measurement garment measurement
uk inch cm inch cmto fit chest actual garment
uk inch30”32”34”36”38”
cm76cm81cm86cm91cm96cm
inch32”34”36”38”40”
cm81cm86cm91cm96cm101cm
to fit waist fixed waist sizing
inch29”31”33”35”37”
cmelasticated sizing relaxed
uk inch30”32”34”36”38”
cm76cm81cm86cm91cm96cm
inch32”34”36”38”40”
cm81cm86cm91cm96cm101cm
to fit waist belt sizing buckle ~ center hole
uk inch23”
cm58cm
adjustable caps
uk inch22.523.525
cm57cm60cm63cm
fixed hats
fit guide
for the journey
i
i
i
smlxl2xl
35” ~ 37”38” ~ 40”41” ~ 43”44” ~ 46”47” ~ 49”
89 ~ 94cm97 ~ 102cm
104 ~ 109cm112 ~ 117cm119 ~ 124cm
39” ~ 41”42” ~ 44”45” ~ 47”48” ~ 50”51” ~ 53”
99 ~ 104cm107 ~ 112cm114 ~ 119cm122 ~ 127cm129 ~ 134cm
30"32"34"36"38"
74cm79cm84cm89cm94cm
32"34"36"38"40"
osfm one size fits most
s mm ll xl
*Measurement taken at mid point of adjustable strap
terms and conditions
for the journey
pricing:
On the opposite page you will see an order form. This shows Blue Tide RRP’s, not trade pricing! Our RRP’s are very attractive to the end user, whilst offering a price point product with premium quality, cut and durability. Blue Tide offers a price point product to independent casual-wear retailers which does not currently exist. Standard 2.4' ratio retailer mark-up applies, e.g. Graphic Tee - £17.99 / 2.4 = £7.50.
shipping dates:
Blue Tide is exclusively a pre-booked seasonal brand. We cannot guarantee any additional stock availability ‘in-season’. Blue Tide orders will be manufactured by our partner factories from September - December and will arrive with us in Devon early in January. We then collate our orders, and our stock, and we pick, pack and ship all orders together. This process helps us to minimise costs, and maintain the value for money pricing that your customers will enjoy, therefore these shipping dates are not flexible. The shipping dates to your stores will be 13th - 28th February 2017.
minimum seasonal order:
At Blue Tide we will not sell, without permission, to another retailer in your locality. This enables us to hand pick the right retailer for the brand and work in partnership with that retailer to build the Blue Tide brand locally. In exchange for this partnership approach, we ask that Spring/Summer orders have a minimum net value of £2000 & Autumn/Winter orders a minimum of £1500. This ensures that the retailer is able to offer a cross section of product, without overburdening you with stock at the beginning of the season.
in-season stock:
We only anticipate carrying a small quantity of in season stock, so additional deliveries after your February shipment cannot be guaranteed. Due to the excellent price points on offer, we anticipate a strong sell through, and advise you to buy confidently on key lines, however, orders with no minimum value will be accepted in-season and stock levels will be advised at the time. We do not offer stock-cleanse of change-around stock services with the Blue Tide brand.
payment terms:
Blue Tide Trading Ltd offer all Blue Tide account holders 60 days’ credit. Additionally, retailers placing orders inexcess of £4000 net will be offered a ‘payment plan’ of 25% of the balance paid monthly, beginning at 30 days, to assist with cash-flow.
carriage:
All orders in excess of £300 net are shipped carriage paid.
point of sale material:
We offer a range of in store POS material, including printed cubes, timber signage, light boxes and Blue Tide entrance mats. POS is offered free of charge, and the level of support we can offer depends on the store space that you as the retailer can devote to our brand, we look forward to visiting your store and discussing this with you, please contact your representative for details.
style code garment description colour total qty rrp
s m l xl xxl
btss17001 Coastal Co Graphic Tee Navy £17.99
btss17002 For The Journey Graphic Tee Regatta £17.99
btss17003 Wanderer Graphic Tee Aqua Sea £17.99
btss17004 Crab Graphic Tee Poinsettia £17.99
btss17005 Slub Henley Navy Slub £19.99
btss17006 Slub Henley Egret Slub £19.99
btss17007 Classic Polo Navy £21.99
btss17008 Classic Polo Hot Coral £21.99
btss17009 Classic Polo Marina £21.99
btss17010 Classic Polo Pool Blue £21.99
btss17011 Dockside Polo White Stripe £24.99
btss17012 Dockside Polo Reef Water Stripe £24.99
btss17013 Double Layer Stripe Shirt Phantom Stripe £24.99
btss17014 Gradient Check Shirt Navy Check £24.99
btss17015 Reverse Printed Shirt Vintage Indigo £24.99
btss17016 Oxford Chambray Slub Shirt Garnet Red £24.99
btss17016 Oxford Chambray Slub Shirt Dark Denim £24.99
btss17017 Boardwalk Polo Navy £29.99
btss17018 Boardwalk Polo Griffin £29.99
btss17019 Dash Knit Half Zip Navy £34.99
btss17020 Dash Knit Half Zip Iron £34.99
btss17021 Striped Half Zip Regatta Stripe £29.99
btss17022 Striped Half Zip Griffin Stripe £29.99
btss17023 Fleck Knit Pop Hood Vintage Indigo £29.99
btss17024 Fleck Knit Pop Hood Earth Red £29.99
btss17025 Dash Knit Full Zip Hood Griffin £34.99
btss17026 Dash Knit Full Zip Hood Navy £34.99
30 32 34 36 38
btss17027 Classic Chino Peyote £24.99
btss17028 Classic Chino Navy £24.99
btss17029 Coastal Cargo Navy £29.99
btss17030 Coastal Cargo Castlerock £29.99
btss17031 Devon Beach Short Classic Blue £19.99
btss17032 Devon Beach Short Coral £19.99
btss17033 6 Panel Cap Navy £9.99
btss17024 5 Panel Cap Castlerock £9.99
s�m ml lxl
btss17035 Bucket Hat Navy £14.99
btss17036 Straw Trilby Natural £14.99
32 34 36 38 40
btss17037 Leather/Woven Belt Antique Brown £19.99
btss17038 Leather/Plaited Belt Antique Brown £19.99
contact name: phone:account name:
size
one size
The S/S 17 Collection was shot on location (in our back garden) at Crow Point.
Thanks to our models Ben and Andy, photographer Matt Fryer& all our other friends who have helped make this possible....
....you know who you are!
For more information about our brand, please contact us at:
[email protected] or+44 (0) 1271 268 101
www.bluetidetrading.com
Blue Tide Trading LtdUnit E. Pilland Business Park
Pilland WayBarnstaple
DevonEX31 1QW
Wishing you a fun and happy summer from the Blue Tide Team.
contact us
for the journey
Copyright © Blue Tide Trading Ltd
Sales Representative: