REAL ESTATE BUSINESS PLAN w w w . R E M C a m p . c o m

B l u e p r i n t

Business Plan Resources If you’re looking for additional resources to the PDF version of this business plan blueprint you can download and customize a copy of the editable documents by joining REMCamp at www.REMCamp.com : Ø  Video Tutorial Ø  PowerPoint Slides Ø  Business Plan Worksheet, including a budget, SWOT

Analysis, Goal Planner and Production Audit (excel) Ø  Business Plan Guide (word) Members can access the documents at: http://remcamp.com/start/

Published by REMCamp 7857 Country Creek Drive Niwot, CO 80503 Copyright 2015 REMCamp LLC All Rights Reserved About REMCamp Real Estate Marketing Camp is a community for real estate agents who want to generate and close new business from the Internet. REMCamp.com

Strategic Principles

Index

1

2

3

4

Your Client & Business Demographics

Your Specialization

About You, Your Business & Your Broker

Your Core Values

Index

5

6

7

8

Your Goals

Audit Your 2014 Business

Commit to Review

REMCamp – Real Estate Business Plan Add Your Company Name Here 6

Write down what you want from your real estate business and in your life. Is it money? Retirement? Travel? Security? There is no right or wrong answer, just write it down right here. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

“Why are you trying so hard to fit in when you

were born to stand out?”

- What a Girl Wants Add an Image of the Person You Admire

and Respect

Add Your Own Motivational Quote Below!

Add an Image of the Person You Admire

and Respect

Add Your Own Motivational Quote Below!

MY RETIREMENT LOOKS LIKE THIS!

Visualize what your life will look like at the end of your career. Then find an image that represents your retirement and add it here!

MY RETIREMENT LOOKS LIKE THIS!

This is what my retirement looks like and is the reason that I work so hard!

Passion – If you’re not passionate about real estate you need to mimic the actions of passionate competitors.

Strategic Principles

Policy – Immediately start a Policy and Procedures Manual. Write down every client FAQ and turn your answers into your policy document.

Perfection – Get the most from your current business by creating optimized operating systems. Once your business is perfect add additional lead sources.

Pipeline – Don’t run around like a headless chicken living from deal to deal. Rather build a pipeline of prospects that you can tap into at any time for new business. Preeminence – Commit to serving your client in a selfless and honest manner and put your client’s needs above your own needs.

REMCamp – Real Estate Business Plan Add Your Company Name Here 12

This may sound trite but you need to write down your name. You obviously know yourself but you need to write down your name so you can develop a consistent identity. You need to make sure you use exactly the same name through out your marketing platform.   Google may think that Robert Smith (you), Bob Smith (your nickname), Robert Smith Realtor (your tagline) and the Robert Smith Team (your business) are four different people.   The goal is to pick one name and brand and stick with it through out your marketing. Your Name: ____________________________________________

Your Name

About You

Facebook __________________ Facebook Page __________________ Facebook Group __________________ LinkedIn __________________ LinkedIn Page __________________ Twitter __________________ Google Plus __________________

You Tube __________________ Pinterest __________________ Instagram __________________ Next Door __________________ Houzz __________________ Bigger Pockets __________________

Activerain __________________

Domain 1 __________________ Domain 2 __________________ Domain 3 __________________ Domain 4 __________________ Domain 5 __________________ Domain 6 __________________ Domain 7 __________________

Domain 8 __________________ Domain 9 __________________ Domain 1 __________________ Other __________________

Domains Social Profiles

Write down all your social profiles as you will integrate them into your overall marketing plan. Write down all the domains you own.

Your Business Structure

Sole Proprietor ______ LLC ______ Inc. ______ - S Corp. ______ - C Corp. ______

Corporate

Self Employment ______ Social Security ______ Pass Through Structure ______ Double Taxation ______

Tax Your corporate structure needs to protect you against personal legal liability.

Your tax structure needs to protect you against paying too much tax, including potentially double taxation.

I can’t give you tax advice but my accountant advised me to set up a S Corp J

Business Structure

Don’t Get Sued

Don’t Pay Too Much Tax

REMCamp – Real Estate Business Plan Add Your Company Name Here 16

At REMCamp we promote 5 essential tools that every real estate business needs to build and manage your online or digital marketing platform. Write down your tools below:   Tool 1 – Email Manager __________________________________________________ Tool 2 – Blog (Website) __________________________________________________ Tool 4 – Landing Page __________________________________________________ Tool 5 – Graphics and eCovers __________________________________________________ Tool 5 - CRM __________________________________________________

Your Team

Assistant __________________ Tele-canvasser __________________ Buyer Agent __________________ Graphic Designer __________________ Photographer __________________ Videographer __________________

Bookkeeper __________________ Attorney __________________ Insurance Agent __________________ Financial Advisor __________________

Showing Desk __________________ Home Stager __________________ Handyman __________________ Home Improver __________________ Mortgage Broker __________________ Insurance Broker __________________ Title Agent __________________

Attorney __________________ Home Inspector __________________ Other __________________ Other __________________

Real Estate Services Core Team

You need to build your team. They don’t need to be employed by you and can be contractors or vendors!

Areas

County 1 __________________ County 2 __________________ County 3 __________________

Town

Town 1 __________________ Town 2 __________________

Town 3 __________________ Town 4 __________________ Town 5 __________________ Other __________________

Neighborhood 1 __________________ Neighborhood 2 __________________ Neighborhood 3 __________________ Neighborhood 4 __________________ Neighborhood 5 __________________ Neighborhood 6 __________________ Neighborhood 7 __________________

Neighborhood 8 __________________ Neighborhood 9 __________________ Neighborhood 10 __________________ Other __________________

Neighborhoods County

You need to clearly identify your marketing areas! At REMCamp our focus is to start hyper local at the neighborhood level.

The name of each marketing area is a critical keyword that you will use as part of your overall SEO strategy

Client Demographics

Gender _____________________ Age _____________________ Marital Status _____________________ Family Size _____________________ Income _____________________ Profession _____________________ Education _____________________ Interests _____________________

Client

You need to clearly understand your client demographics and tailor your

content to those demographics.

Client Life Cycle

Student ______________________ Single Professional ______________________ Engaged ______________________ Newly Wed ______________________ Young Family ______________________ Professional ______________________ Executive ______________________ Investor ______________________ Empty Nester ______________________ Downsizer ______________________

You need to clearly understand what stage of life your client is in and create

content that is interesting to that stage of life or lifecycle.

Your clients' interests and real estate needs will change as they move through their life cycle

Client Interests

Interest 1 ______________________________________________ Interest 2 ______________________________________________ Interest 3 ______________________________________________ Interest 4 ______________________________________________ Interest 5 ______________________________________________ Interest 6 ______________________________________________ Interest 7 ______________________________________________ Interest 8 ______________________________________________

You need to clearly understand your clients’ interests and create content that

caters to those interests.

You may live in an area that is dominated by a particular interest, like a ski resort or beach community, or you may find that many of your clients have a shared interest, like golfing or owning horses.

Property Demographics

Land ______ New Construction ______ Apartment ______ Condo ______ Single Family ______ Luxury Home ______ Vacation Home ______ Investment Rental ______ Commercial ______

You need to clearly identify the type of property that you sell and then become an

expert in that property type.

Property Type

The type of property you sell is an important keyword for SEO purposes and each property type has unique characteristics that you can cover in your blog posts.

What will be your specialization whereby you become the dominant expert in your niche? Think about the example of a medical doctor. All doctors go to school for years but specialists, like brain surgeons, command much higher fees than a general family practitioner. Real estate follows the same practice of rewarding specialists. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Your Specialization

My Core Values

Integrity and Honesty

Commitment to Excellence

Unsurpassed local real estate knowledge

Unsurpassed customer service

Here are some of my core values. You can add yours in the next slides.

My Core Values

Immediate response and feed back

Loyalty to clients

Commitment to community service

Co-operate with other agents

My Core Values

My Core Values

Write Out Your Mission Statement: (Why are you in the real estate business?) ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Mission Statement

How do you want your brand to be perceived in the market? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Brand Statement

What is your Unique Selling Point (USP)? Why should clients work with you instead of any other Realtor? Take a look at the next slide to see a model USP Statement. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

USP

My USP

You will sell, buy or rent a home, Guaranteed!

You will do so quickly and painlessly, Guaranteed!

You will get the best price, Guaranteed!

* How will you guarantee your USP?

So you want to sell your home, quickly and

for top dollar … I can help with that!

SWOT ANALYSIS

Opportunity __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _______________________________________

Strengths __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _______________________________________

Weaknesses __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _______________________________________

Threats __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _______________________________________

2014 AUDIT

2014 Revenue __________ 2014 Commission __________ 2014 Sales Sides __________ AVG Sales Price __________ AVG Comm Rate __________ AVG Revenue per Sale __________

How Much Business Did You Close in 2014?

# Listings __________ # Buyer Agency __________ # Referrals Sent __________ # Referrals Received __________ # of Leads Generated __________

You need to understand how much business you closed last year, exactly where it came from and then use that information to benchmark your performance this year.

* Editable Excel Spreadsheet available at www.REMCamp.com/start

* Editable Excel Spreadsheet available at www.REMCamp.com/start

2014 AUDIT Referral __________ Repeat Customer __________ Sphere __________ Professional Assoc __________ Yard Sign __________ Open House __________ Floor Call __________ Direct Mail __________ Cold Calling __________ Online Marketing __________ Other __________

Where did your business come from? Add a percentage for each channel.

REMCamp focuses on digital or online marketing so it’s interesting to see what percentage of your business you get from online marketing. In the next next slides we’ll break down all the online marketing channels.

2014 AUDIT Systems ______ - Expired ______ - FSBO ______ - REO ______ - Short Sale ______ - New Home ______ - Investor ______ - Relocation ______ - Other ______

Where did your business come from? Add a percentage for each channel.

2014 AUDIT Where did your online business come from?

Website ______ - Inbound Call ______ - Contact Form ______ - IDX ______ - Report Download ______ - Newsletter ______ - Instant Chat ______ Blog Comment ______ Landing Pages ______ Search Engine ______ Other ______

Blog ______ - Inbound Call ______ - Contact Form ______ - IDX ______ - Report Download ______ - Newsletter ______ - Instant Chat ______ Blog Comment ______ Landing Pages ______ Search Engine ______ Other ______

2014 AUDIT

Social ______ - Facebook ______ - LinkedIn ______ - Twitter ______ - Pinterest ______ - Google Plus ______ - Next Door ______ - Other ______

Where did your online business come from?

Search _____ - Google _____ - SEO _____ - PPC _____ - Retargeting _____

2014 AUDIT

Ads ______ - Zillow ______ - Trulia ______ - Realtor.com ______ - Craigslist ______ - Facebook ______ - Online Classified ______ - Other ______

Where did your online business come from?

Leads _____ - Tiger Leads _____ - Boom Town _____ - Referral Exchange _____ - Other _____

2014 AUDIT Where did your online business come from?

Video ______ Vlogging ______ Video Ads ______ - You Tube ______ - Vine ______ - Instagram ______ - Other ______

Mobile _____ - IVR _____ - SMS _____ - Voice Broadcast _____ - Mobile Ads _____

This is where we pull your business plan together and write out your goals for the next: •  Quarter (focus on actions and not just numbers) •  Year (cold hard numbers) •  Five Years (cold hard numbers)

Start by visualizing your retirement again – it helps! (see next slide)

Your Goals

MY RETIREMENT LOOKS LIKE THIS!

Visualize what your life will look like at the end of your career. Then find an image that represents your retirement and add it here!

Quarterly Goals

Total Revenue ______ Total Commission ______ Total Sales Sides ______ AVG Sales Price ______ AVG Comm Rate ______ AVG Revenue per Sale ______

# Listings ______ # Buyer Agency ______ # Referrals Sent ______ Referrals Received ______ Leads Generated ______

My Quarterly Goals

Build a local real estate database

Build a contact list for every local resident

Hire a Buyer’s Agent

Reinvest 25% of commission into Zillow ads

My Quarterly Goals

Start a neighborhood blog

Shoot neighborhood videos

Start using an email manager

Commit to a CRM system

My Quarterly Goals

My Quarterly Goals

Annual Goals

Total Revenue ______ Total Commission ______ Total Sales Sides ______ AVG Sales Price ______ AVG Comm Rate ______ AVG Revenue per Sale ______

# Listings ______ # Buyer Agency ______ # Referrals Sent ______ Referrals Received ______ Leads Generated ______

5-Year Goals

Total Revenue __________ Total Commission __________ Total Sales Sides __________ AVG Sales Price __________ AVG Comm Rate __________ AVG Revenue per Sale __________

# Listings __________ # Buyer Agency __________ # Referrals Sent __________ Referrals __________ Leads __________

Next Quarterly Review BOSTON, MA | June 22, 2015

Add to Your Calendar

BY AUTHOR

Insert Your Picture

Congratulations on writing out your Business Plan. Now make sure you print it out or upload it to your smartphone so you can view it anytime, anywhere. Then make sure you review it every quarter. Book out the time and spend at least an hour understanding your business and where you want to be the next quarter, year and five years from now! Additional Resources: REMCamp members can download the editable slides, worksheets and guide at: www.REMCamp.com/start/ Non-Members can join REMCamp at www.REMCamp.com

… AND YOU’RE DONE!