Blur: Life Made Limitless (Process)

(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B

BLURLIFE MADE LIMITLESS

BLUR THE STORY

OUTLINEResearch and Development

Competitive Analysis and Strategy

User Development

Brand and Network Vision

WHAT DEFINES ASOCIAL NETWORK

SOCIAL NETWORKS

WHERE

WHO

WHY

WHEN

WHAT

HOW

THE FIVE WrsquoS AND AN H OF SOCIAL NETWORKS

in any realm

undefinable

socialactors

activepassivemembers

organizations

connections

following

masscommunication

instantcommunication

sharing ideasthoughts

media

throughdifferent levels

of intensity

tribesanimal

kingdom

digital amp physical

online amp offline belonging

connectionpassion

spontaneous

social structure

individuallycentered

social linkssocialservices

curated life

personalrepresentation

eventsinvitations

constant

planned

seekinginformation

people feel lonely

identifyingpatterns

peerpressure

selfexpression

selfrepresentation

discoveryfriendsinfo etc

localnational

international

COMPARISON OF SOCIAL NETWORK PLATFORMS

PHYSICAL DIGITALHYBRIDRotary ClubEuropean UniongtGovernmentGreek CommunitygtFratSororitySchoolsFood DeliveryIvy LeagueHomeschoolingFitness groups

Table CrowdUberAir BNBMeet upTinderKleiderkreiselgtClothes sharingPet sharingflash mobsshared economy

FacebookgtmessengerTwitterLinkedinInstagramVineYelpPinterestTumblrYoutubeYik YakRate my faceGoogle +

COMPETING FACTORS OF SOCIAL NETWORKS

COMPETITIVE OVERLAY

Effective Communication

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Offline Implications

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

STRATEGY CANVASOPPORTUNITY SPACES

OFFERINGLEVEL

HIGH

LOW

COMMUNICATION

PERSONALIZATION

SAFETY

PRIVACY

SHARING

IMMERSION

Deep mentalinvolvement ampoffline activityinfluence

DIGITAL

PHYSICAL

HYBRID

OPPORTUNITY SPACE

2X2 GOOD WOW DIFFERENT WTF MATRIX

WOW

GOOD

DIFFERENT WTF

Teachers without borders

Future idea museum

Vertical farming network

Skill-sharemeetupnetwork Creative

techniquesharing

Digitaldemocracy

DigitalAfterlife

Digitalbarteringnetwork

Happinessnetwork

ArchBIONetwork

Food DeliveryNetwork

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

DIRECTIONAL FORMULA

HAPPINESSNETWORK

DIGITALDEMOCRACY

DIGITALAFTERLIFE

SCALABILITY

FEASIBILITY

EMOTIONAL VALUE

DESIRABILITY

COMPLEXITY

VIABILITY

POTENTIAL

5 5 522454

54344

55555

30 25 22

CONCEPT DIRECTION DIGITAL AFTERLIFE

SWOT ANALYSIS

STRENGTHS

OPPORTUNITIES THREATS

WEAKNESSESbullPsychic industry

communicating with the

dead

bullHuman emotions

bullComfort

bullCuriosity

bullMemorial services

bullUnavoidable

bullFascination

bullCreepy

bullPeople donrsquot want to deal

with it

bullCapitalizing on human

griefsadness

bullSentimental

bullGenuineness

bullPotential to be harmful

bullEmotional damage

bullDigital world crash

bullCompetition exists

bullMakes it easier

bullBig problem in the future

bullWhite space doesnrsquot exist

bullTaking it offline

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

COMMUNICATION SUICIDE

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one

high emotional stress of not knowing what Besides the financial burden there is the

the deceased would have wanted for their funeral

Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance

Websites and Apps send out messages and pictures to friends and family after the user dies

Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance

More self-directed individualized funerals

SYSTEMPhysicalOffline

More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests

People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives

TECHNOLOGY

Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the

family and friends financial and legal affairs and comforting

Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data

Traditional funeral practices Diverse cultural focused types of funeral

Traditional ways of coping with grief

Globalization in all aspects of life

chemistry of our emotionsMore and more studies about grieving the

Cultural borders decrease funerals are not bound to one tradition anymore

a personlsquos feelings Scientific findings are used to lsquomanipulatersquo

Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves

Digital networks are increasing their after-death options

The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older

Using voice and audio in social networks

Artificial Intelligence and Digital Immortality

Companies are going to start using data of deceased people (by accident or on purpose)

chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-

a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo

takes over our lives

Brains can become digital data and we can live on forever

CULTURE

TREND TO

FROM TO EXPLORATION

COMPETITIVE ANALYSISAND STRATEGY

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

infibondKeepTheirMemoryAlive

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

Dead Manrsquos Switch

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

Protect Their Memories

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

DIGITALAFTER-LIFECUSTOMERSEGMENTS

People preparing for death

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Anti social-network users

Abortion

Infants and children

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Supernatural believers

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

CUSTOMER SEGMENT INTERACTIONS MODEL

LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

DIGITAL AFTERLIFE IMPACT DIAGRAM

LLL L -

LD

DD

Living to Living network

LD- Living to Dead network

DD- Dead to Dead network

HIGH IMPACT

LOW IMPACT

SHORT TERM LONG TERM

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

WEAKNESSESbullNo more need for ldquoclosurerdquo

with death

bullNetwork expansion

bullPeople wonrsquot be forgotten

bullCan continue to have an

impact on the world- past

physical life

bull Entertainment

bullQuestionable morals

bullCreepy

bullCould become overwhelming

(too much to keep track of)

bull Lives could become overly

curated amp unauthetic

bull Technology isnrsquot currently

diffused Could separate ppl

withwithout access --gt gaps

bullBrain hacking

bullReligion (god complex)

bullUnintended consequences

bullSystem abuse

bullPeople might to start

feeling invincible and

become reckless

bullAlleviate feelings of fear

about death

bullPsychatric benefits

bullCurate your life and be the

best version of yourself

bullEducational potential

OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships

VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds

WHO want to connect with people beyond physical life

BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance

UNLIKE existing social networks

BLUR creates a new dimension of reality through continued virtual life after physical life

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Bruce WillisCONSERVATIVE

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

CHANGE IS INTERESTING

CHANGE IS ACCEPTABLE

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

EXCITINGINTERESTINGRESISTANT ACCEPTABLE

DIGITAL AFTERLIFE SYSTEM DIAGRAM

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Delivery ServerPoliticiansHomeOffice

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

from living to deadrecent

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

mind to mind connection

concert venues

live shows

continuance

end

NETWORK EXPLANATION AND STRATEGY

NOW SOON

VP SPTwitterFacebook Instagram

VP = Virtual Personalities

SP = Scanned Personalities

VP

follow

HologramsHololensGlasses

education

lectures

connect with friends

debatesEnables people to talk to learn from deceased celebrities scientists

Not actual brain data only recreated personalities

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

Enables people to talk to learn from deceased celebrities scientists

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

connection with the dead

+ new technology + comfortable level

Stay alive

real

actual people

connected brains

SP

connection with the dead Stay alive

real

actual people

connected brains

Enables people to talk to actual deceased people

Actual brain data collected before death

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

REFRAMING THREE LENSES

POSITIONING MAP SOCIAL

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

POSITIONING MAP EDUCATION

BLUR

DeadSocialorg

Wikipediaorg

Madame TussaudrsquosWax Museum

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

HIGH EFFECTIVENESSLOW EFFECTIVENESS

POSITIONING MAP RELATIONSHIPS

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

HIGH INTIMACYLOW INTIMACY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

BLUR MARKET POSITION

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

BUSINESS CANVAS DIGITAL AFTER LIFE

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS

CUSTOMER SEGMENTS

KEY RESOURCES CHANNELS

REVENUE STREAMSCOST STRUCTURE $

Hospitals (brain scanning)Death Service CompaniesVarious social media platforms

Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks

Software developmentAlgorithm creationAdvertising Concept development

Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)

Premium feesScanning service fees3rd party feesAdvertising

Community drivenUser customizationSelf-service

AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth

Social Butterfly

Book worms

Love Birds

Enable transcendentalcommunication with others

Provide virtual interatcionwith historic figures

Facilitate relationships with artifical intelligence

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

USER INTERVIEW QUOTES

ldquoThe thing that scares me the most about

ldquoMaybe its not so scary if I could leave stuff behindrdquo

the mostldquo

ldquoI am not afraid of death

afraid of the pain before dyingrdquo

ldquoWHAT MADE HIM LAUGHrdquo

ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo

ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo

ldquoThe reason we value life is because it endsrdquo

ldquoI want to leave behindsomething that is relevantrdquo

KEY INSIGHTS OUR USERS

WANT TO BEREMEMBERED

WANT TO BEWITH FAMILY

WANT TO KNOWFAMILY HISTORY

WANT TO FEELACKNOWLEDGED

DONrsquoT KNOW WHATIS NEXT AND FEAR

TH E UNKNOWN

WANT TO KNOWMORE ABOUT

FAMILY HISTORY

ARE AFRAID OFBEING LEFT BEHIND

WANT TO ASKINFLUENTIAL PEOPLE

QUESTIONS

WANT AN OPPORTUNITY TO

GET CLOSURE

WANT TO FEEL SATISFIED WITH THEIR

TIME ON EARTH

WANT OTHERS TOFEEL PROUD OF THEM

DONrsquoT WANT TOLEAVE OTHERS

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE

ldquoImagination is more

important than knowledgerdquo

PERSONALITY peacefulfunnyopen minded

KEY MOTIVATORS understanding the rules ofthe universechanging the world

EXPECTATIONSinfluence the futuresharingspreading his knowledge

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

meeting with president

Obama to disscuss

the future of education

Meets up with his

great grandchildren

and tells them about

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Worries of living people

Questions about the universe

Questions about his life

Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like

Sees the world from different perspective

Has seen a whole decade and gained a lot

Feels connected to the living

German nazi- historyNo physical body Everyone he loved diedterrorism

Is still very well known all over the worldHis theory is in use and is being augmented

Likes that he still has an impact on the worldLoves teaching

Concerns about science and religion

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE

ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo

PERSONALITY -Inquisitive-Curious-Studious

KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new

EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

WAKES UPAND GETS READY

GOES TO HIS LAB

DISCUSSES HIS RESEARCH WITH EINSTIEN

GETS NEW IDEASTARTS WRITING HIS PAPER

RETURNS HOME AND RELAXES

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Doesnrsquot make much moneyNo fame

Is still waiting for a breakthrough idea

Scholarship for collegeTutors children in maths and science

New videos of inven-tions

Science journals and magazines

Sci-fi moviesThe Big Bang Theory

His theories and assumptionsAttends science events and fairs

About the world and all that it has to offerNew technological advances

Latest trends in Sci-ence and Technology

Rock MusicDiscussion with peers

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE

ldquoStay hungry Stay foolishrdquo

PERSONALITY

-Intelligent-Entrepreneurial-Egoistic

KEY MOTIVATORS

-Design-Perfection-Meditation

EXPECTATIONS

-Finish everything he had left incomplete-Become CEO of Apple again

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

WAKES UPATTENDS APPLE

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

PIXAR PROJECTEATS SUSHI

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

Seeing Applersquos new products

He hates the Apple Watch

A new perspective on life

A chance to teach

A chance to change Applersquos vision and create

new products

His children grow up and go to

college

Applersquos employees and his

friends Tim Cook and Johnny Ive

Colleges and schools (since he is

teaching design)

He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again

He feels relieved to be blurred back

Rumours about Google

building cars and robots

Apple shares going 50 up

since he is back

Pixar creating a new movie called Inside Out

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

PROFESSION Enterpreneur

DEFINING QUOTE ldquoDont take life for granted

YOLOrdquo

PERSONALITY -Excited-Happy

-Interactive

KEY MOTIVATORS -Gossip

-Staying Connected

-Selfies

EXPECTATIONS -To talk to as many people

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

WAKES UP WORKS FROMHOME

TRIES TO GET ADVICE FROM STEVE JOBS

DEVELOPSPRODUCT IDEA

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Asking too many questions

Love for chocolate chip cookies

Social acceptance

Emotional support

Awards

Natural environments

Diverse friends

Different cities while traveling

TEDTalks

ldquoLife is short so you should enjoy itrdquo

She never says no to an adventure

Friendly people matter to her

Good advice from experienced people

Gossip

World events and news

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo

PERSONALITY -Sexy-Beautiful-Insecure

KEY MOTIVATORS -Admiration-Personal Connections-Acceptance

EXPECTATIONS -To have fun-Find meaningful relation-ships

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

WAKES UP GETS READYMAKE UP

TEACHES AT AN ACTING SCHOOL

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Drug AbuseDepression

Dying too early

Increased FameMoney

Different Trendy Outfits

Handsome fellasPsychiatrist

Classy partiesAll the new filmstars

She is going to meet a nice guyAttends the Oscars

Upset about the newfound famous actorsExcited about the SELFIES

Gossip about her pastObsessions from fansWhat other celebrities

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

BORN IN Michigan USA

PROFESSION Retired Teacher

DEFINING QUOTE ldquoNot being

with my family is what scares

me the most about dyingrdquo

PERSONALITY Optimistic

Sentimental

Nurturing

KEY MOTIVATORS Family Connection

Legacy-Keeping

ClosureAcknowledgement

EXPECTATIONS Authenticity

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

WAKES UPCALLS HERDAUGHTER

VISITS HERMOM AT THECEMETARY

VOLUNTEERSAT SCHOOL

CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Friends familyneighbors lots of moviesHouse of Cards anything

good on netflix

Watches CNN keeps upon current news

Family gossipCommunity gossip

Traveling and enjoying retired life Takes cooking classes reads good books

getting alzheimers wants to keep her family close

community servicemisses her daughter

afraid of losing her family

technology confusion

Her family and friends mean everythingto her Especially family

BRAND amp NETWORKVISION

BRANDING WHO ARE WE

BLURerasing the line between

Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B

BRANDING WHO ARE WE

BLUR INTRODUCTION VIDEO

Life is short

Life is also about being connectedWhat if you could build relationships in a virtual space with people who have passed on

In a network that would keep you endlessly connected

Introducing Blur A social network that invites you friends and family to continue your legacy without a time limit

So stop worrying about your short time on earth

It can be endless Blur Life made limitless

You could geek out with Steve Jobs learn how to sing with Whit-ney Houston or date Marilyn Monroe

But most importantly Life is about living

What if you too could live past your biological time clock in a virtual space

but thats about to change So what is life really about Amazing individuals from the past like Albert Einstein Martin Luther King Jr and Coco Chanel

Life is about being inspired So What if you could interact with people that inspire you the most

BRANDING WHO ARE WE We are passionate about facilitating connections

between people no matter what their physical state

may be

BRANDING WHO ARE WE We create limitless opportunities to connect

people with one another

BRANDING WHO ARE WE

OUR VISION

We want to blur the boundaries between life and death by creating a seamless transition giving people an opportunity to have a continued presence after their physical life ends

BRANDING WHO ARE WE

trendsVirtual Reality

Artificial Intelligence

Social Networking

BRANDING WHO ARE WE

BLUR social networkIS THE ONLY

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

BRANDING WHAT IS IT LIKE

BLUR SERVICE BLUEPRINT

PAIN POINTS ampSOLUTIONS

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

BEFORE DURING (basic service) AFTERDURING (PREMIUM SERVICE)

VR Device

Device percievedas intrusive

Offer smartphoneapp as alternate

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

Payment systemAnalytics

BLURSoftwareDP libraryAnalytics

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Invites DigitalPersonality (DP) to BLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Collect ampanalyze user

data

Interacts (BLURS) with

DP

Runs out ofBLUR time

Viewsadvertisement

Purchasespremiumservice

Searches DPlibrary (full

access)

Sets upPremiumAccount

Invites DPto BLUR

Invites friendsto BLUR

Receivescontact from

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Reflects onexperience

Receivesinvites to

BLUR(friends)

Views BLURldquohow tordquo

intro video

Discovers BLUR throughmesage from

a friend

VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR DeviceVR DeviceVR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Prefers to startovernew

Allow customaccount creation

Perceive videoas waste of time

Include a skipoption

Potential shockfactor

Offer viewableinteractions

Annoyed withlack of access

Offer premiumoption

Provide accessand control ofpersonal datacollection

Intrusiveadvertisement

Skip ad option

Authenticityof personal data

Request accessto add new DP

Difficulty locatingnew DPrsquos

Asks customers to share theirexperience

Reflects onnegative experience

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

PRI DIGITAL PERSONALITY

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

3 Invites DigitalPersonality (DP) to BLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

4 Interacts (BLURS) with

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

5 Runs out ofBLUR time

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

6 Purchasespremiumservice

7 Sets upPremiumAccount

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

PROTOTYPE FOLLOW UP QUESTIONS

How do you feel about using virtual reality

If you had access to blur who would you want to talk to

Would you be interested in becoming a digital personality

What is your first impression

Yes WhyNO

Would you personally sign up for BLUR

Yes WhyNO

FEEDBACK

Are interested in becoming a Digital Personality

40

FEEDBACK

40

Would Sign Up for BLUR

90

FEEDBACK

ldquoThis would help

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

ldquoNot sure Irsquod

rather have other

people use it

first and then figureout how I feel about

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FINAL VIDEO THE NETWORK AS A PROCESS

BLURNETWORK VISION

THANK YOU

FINAL PRESENTATION EVER
- finalpresentation (1)
- - Blur_ Video 01
  - FINAL PRESENTATION EVER
  - BLUR_prototyping_V2
  - - BLUR process video

Page 2: Blur: Life Made Limitless (Process)

BLUR THE STORY

User Development

SOCIAL NETWORKS

WHERE

WHO

WHY

WHEN

WHAT

HOW

in any realm

undefinable

socialactors

organizations

connections

following

masscommunication

media

of intensity

tribesanimal

kingdom

connectionpassion

spontaneous

social structure

curated life

eventsinvitations

constant

planned

seekinginformation

people feel lonely

identifyingpatterns

peerpressure

selfexpression

selfrepresentation

localnational

international

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

OFFERINGLEVEL

HIGH

LOW

COMMUNICATION

PERSONALIZATION

SAFETY

PRIVACY

SHARING

IMMERSION

DIGITAL

PHYSICAL

HYBRID

OPPORTUNITY SPACE

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

DIRECTIONAL FORMULA

HAPPINESSNETWORK

DIGITALDEMOCRACY

DIGITALAFTERLIFE

SCALABILITY

FEASIBILITY

EMOTIONAL VALUE

DESIRABILITY

COMPLEXITY

VIABILITY

POTENTIAL

5 5 522454

54344

55555

30 25 22

SWOT ANALYSIS

STRENGTHS

dead

bullHuman emotions

bullComfort

bullCuriosity

bullUnavoidable

bullFascination

bullCreepy

with it

griefsadness

bullSentimental

bullGenuineness

bullMakes it easier

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 3: Blur: Life Made Limitless (Process)

User Development

SOCIAL NETWORKS

WHERE

WHO

WHY

WHEN

WHAT

HOW

in any realm

undefinable

socialactors

organizations

connections

following

masscommunication

media

of intensity

tribesanimal

kingdom

connectionpassion

spontaneous

social structure

curated life

eventsinvitations

constant

planned

seekinginformation

people feel lonely

identifyingpatterns

peerpressure

selfexpression

selfrepresentation

localnational

international

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

OFFERINGLEVEL

HIGH

LOW

COMMUNICATION

PERSONALIZATION

SAFETY

PRIVACY

SHARING

IMMERSION

DIGITAL

PHYSICAL

HYBRID

OPPORTUNITY SPACE

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

DIRECTIONAL FORMULA

HAPPINESSNETWORK

DIGITALDEMOCRACY

DIGITALAFTERLIFE

SCALABILITY

FEASIBILITY

EMOTIONAL VALUE

DESIRABILITY

COMPLEXITY

VIABILITY

POTENTIAL

5 5 522454

54344

55555

30 25 22

SWOT ANALYSIS

STRENGTHS

dead

bullHuman emotions

bullComfort

bullCuriosity

bullUnavoidable

bullFascination

bullCreepy

with it

griefsadness

bullSentimental

bullGenuineness

bullMakes it easier

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

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User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

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DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

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1

4 4 4 5

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BLUR PROTOTYPE MAP

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1

4 4 4 5

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ALLIE BLUR USER

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8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 4: Blur: Life Made Limitless (Process)

SOCIAL NETWORKS

WHERE

WHO

WHY

WHEN

WHAT

HOW

in any realm

undefinable

socialactors

organizations

connections

following

masscommunication

media

of intensity

tribesanimal

kingdom

connectionpassion

spontaneous

social structure

curated life

eventsinvitations

constant

planned

seekinginformation

people feel lonely

identifyingpatterns

peerpressure

selfexpression

selfrepresentation

localnational

international

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

OFFERINGLEVEL

HIGH

LOW

COMMUNICATION

PERSONALIZATION

SAFETY

PRIVACY

SHARING

IMMERSION

DIGITAL

PHYSICAL

HYBRID

OPPORTUNITY SPACE

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

DIRECTIONAL FORMULA

HAPPINESSNETWORK

DIGITALDEMOCRACY

DIGITALAFTERLIFE

SCALABILITY

FEASIBILITY

EMOTIONAL VALUE

DESIRABILITY

COMPLEXITY

VIABILITY

POTENTIAL

5 5 522454

54344

55555

30 25 22

SWOT ANALYSIS

STRENGTHS

dead

bullHuman emotions

bullComfort

bullCuriosity

bullUnavoidable

bullFascination

bullCreepy

with it

griefsadness

bullSentimental

bullGenuineness

bullMakes it easier

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 5: Blur: Life Made Limitless (Process)

SOCIAL NETWORKS

WHERE

WHO

WHY

WHEN

WHAT

HOW

in any realm

undefinable

socialactors

organizations

connections

following

masscommunication

media

of intensity

tribesanimal

kingdom

connectionpassion

spontaneous

social structure

curated life

eventsinvitations

constant

planned

seekinginformation

people feel lonely

identifyingpatterns

peerpressure

selfexpression

selfrepresentation

localnational

international

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

OFFERINGLEVEL

HIGH

LOW

COMMUNICATION

PERSONALIZATION

SAFETY

PRIVACY

SHARING

IMMERSION

DIGITAL

PHYSICAL

HYBRID

OPPORTUNITY SPACE

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

DIRECTIONAL FORMULA

HAPPINESSNETWORK

DIGITALDEMOCRACY

DIGITALAFTERLIFE

SCALABILITY

FEASIBILITY

EMOTIONAL VALUE

DESIRABILITY

COMPLEXITY

VIABILITY

POTENTIAL

5 5 522454

54344

55555

30 25 22

SWOT ANALYSIS

STRENGTHS

dead

bullHuman emotions

bullComfort

bullCuriosity

bullUnavoidable

bullFascination

bullCreepy

with it

griefsadness

bullSentimental

bullGenuineness

bullMakes it easier

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 6: Blur: Life Made Limitless (Process)

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

OFFERINGLEVEL

HIGH

LOW

COMMUNICATION

PERSONALIZATION

SAFETY

PRIVACY

SHARING

IMMERSION

DIGITAL

PHYSICAL

HYBRID

OPPORTUNITY SPACE

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

DIRECTIONAL FORMULA

HAPPINESSNETWORK

DIGITALDEMOCRACY

DIGITALAFTERLIFE

SCALABILITY

FEASIBILITY

EMOTIONAL VALUE

DESIRABILITY

COMPLEXITY

VIABILITY

POTENTIAL

5 5 522454

54344

55555

30 25 22

SWOT ANALYSIS

STRENGTHS

dead

bullHuman emotions

bullComfort

bullCuriosity

bullUnavoidable

bullFascination

bullCreepy

with it

griefsadness

bullSentimental

bullGenuineness

bullMakes it easier

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

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Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

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telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

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debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

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Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

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real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

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Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

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VideoProduction

Createsaccount

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Suggestsanother DP

Receivesinvite

Answersquestions

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(BLUR staff)

Analyzedata

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Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

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Leavespremium DP

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Signs outof BLUR

RemovesVR device

Receivesinvites to

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intro video

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PotentialSurrogate

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VR Device

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Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

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2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

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1

4 4 4

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1

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4 4 4 5 8

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1 WearsVR device

2 AccessesBLUR

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9 RemovesVR device

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4 4 4 5 8

2 3 67 9

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FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

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90

FEEDBACK

me on research

papers How

realistic would it

berdquo

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something

happened to me

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could say

goodbyerdquo

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90

FEEDBACK

me on research

papers How

realistic would it

berdquo

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something

happened to me

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goodbyerdquo

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people use it

itrdquo

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90

FEEDBACK

me on research

papers How

realistic would it

berdquo

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something

happened to me

my loved ones

could say

goodbyerdquo

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people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 7: Blur: Life Made Limitless (Process)

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

SafetySecurity

Privacy

Emoji

Reviews

Ratescore

Immersion

Sharing

Personalization

Customization

Physical space

Hybrid level

Personal Profile

OFFERINGLEVEL

HIGH

LOW

COMMUNICATION

PERSONALIZATION

SAFETY

PRIVACY

SHARING

IMMERSION

DIGITAL

PHYSICAL

HYBRID

OPPORTUNITY SPACE

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

DIRECTIONAL FORMULA

HAPPINESSNETWORK

DIGITALDEMOCRACY

DIGITALAFTERLIFE

SCALABILITY

FEASIBILITY

EMOTIONAL VALUE

DESIRABILITY

COMPLEXITY

VIABILITY

POTENTIAL

5 5 522454

54344

55555

30 25 22

SWOT ANALYSIS

STRENGTHS

dead

bullHuman emotions

bullComfort

bullCuriosity

bullUnavoidable

bullFascination

bullCreepy

with it

griefsadness

bullSentimental

bullGenuineness

bullMakes it easier

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

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BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

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Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

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BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

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ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

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1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

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1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

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DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

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DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

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1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

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8 Signs outof BLUR

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4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

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8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 8: Blur: Life Made Limitless (Process)

COMPETITIVE OVERLAY

Ease of use

Messagingchat

Media sharing

Likecommentpoke

Follow

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Personal Profile

OFFERINGLEVEL

HIGH

LOW

COMMUNICATION

PERSONALIZATION

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PRIVACY

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DIGITAL

PHYSICAL

HYBRID

OPPORTUNITY SPACE

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

DIRECTIONAL FORMULA

HAPPINESSNETWORK

DIGITALDEMOCRACY

DIGITALAFTERLIFE

SCALABILITY

FEASIBILITY

EMOTIONAL VALUE

DESIRABILITY

COMPLEXITY

VIABILITY

POTENTIAL

5 5 522454

54344

55555

30 25 22

SWOT ANALYSIS

STRENGTHS

dead

bullHuman emotions

bullComfort

bullCuriosity

bullUnavoidable

bullFascination

bullCreepy

with it

griefsadness

bullSentimental

bullGenuineness

bullMakes it easier

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

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FREE

debatesRETHINK

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education

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FREE

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Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 9: Blur: Life Made Limitless (Process)

OFFERINGLEVEL

HIGH

LOW

COMMUNICATION

PERSONALIZATION

SAFETY

PRIVACY

SHARING

IMMERSION

DIGITAL

PHYSICAL

HYBRID

OPPORTUNITY SPACE

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

DIRECTIONAL FORMULA

HAPPINESSNETWORK

DIGITALDEMOCRACY

DIGITALAFTERLIFE

SCALABILITY

FEASIBILITY

EMOTIONAL VALUE

DESIRABILITY

COMPLEXITY

VIABILITY

POTENTIAL

5 5 522454

54344

55555

30 25 22

SWOT ANALYSIS

STRENGTHS

dead

bullHuman emotions

bullComfort

bullCuriosity

bullUnavoidable

bullFascination

bullCreepy

with it

griefsadness

bullSentimental

bullGenuineness

bullMakes it easier

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 10: Blur: Life Made Limitless (Process)

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

DIRECTIONAL FORMULA

HAPPINESSNETWORK

DIGITALDEMOCRACY

DIGITALAFTERLIFE

SCALABILITY

FEASIBILITY

EMOTIONAL VALUE

DESIRABILITY

COMPLEXITY

VIABILITY

POTENTIAL

5 5 522454

54344

55555

30 25 22

SWOT ANALYSIS

STRENGTHS

dead

bullHuman emotions

bullComfort

bullCuriosity

bullUnavoidable

bullFascination

bullCreepy

with it

griefsadness

bullSentimental

bullGenuineness

bullMakes it easier

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 11: Blur: Life Made Limitless (Process)

WOW

GOOD

DIFFERENT WTF

Future idea museum

techniquesharing

Digitaldemocracy

DigitalAfterlife

Happinessnetwork

ArchBIONetwork

DIRECTIONAL FORMULA

HAPPINESSNETWORK

DIGITALDEMOCRACY

DIGITALAFTERLIFE

SCALABILITY

FEASIBILITY

EMOTIONAL VALUE

DESIRABILITY

COMPLEXITY

VIABILITY

POTENTIAL

5 5 522454

54344

55555

30 25 22

SWOT ANALYSIS

STRENGTHS

dead

bullHuman emotions

bullComfort

bullCuriosity

bullUnavoidable

bullFascination

bullCreepy

with it

griefsadness

bullSentimental

bullGenuineness

bullMakes it easier

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 12: Blur: Life Made Limitless (Process)

DIRECTIONAL FORMULA

HAPPINESSNETWORK

DIGITALDEMOCRACY

DIGITALAFTERLIFE

SCALABILITY

FEASIBILITY

EMOTIONAL VALUE

DESIRABILITY

COMPLEXITY

VIABILITY

POTENTIAL

5 5 522454

54344

55555

30 25 22

SWOT ANALYSIS

STRENGTHS

dead

bullHuman emotions

bullComfort

bullCuriosity

bullUnavoidable

bullFascination

bullCreepy

with it

griefsadness

bullSentimental

bullGenuineness

bullMakes it easier

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 13: Blur: Life Made Limitless (Process)

SWOT ANALYSIS

STRENGTHS

dead

bullHuman emotions

bullComfort

bullCuriosity

bullUnavoidable

bullFascination

bullCreepy

with it

griefsadness

bullSentimental

bullGenuineness

bullMakes it easier

bullHolograms

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 14: Blur: Life Made Limitless (Process)

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 15: Blur: Life Made Limitless (Process)

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 16: Blur: Life Made Limitless (Process)

DEATH NETWORK

ACTIVITIES

CULTURAL FACTORS

CULTUREACTIVITYMAP

GRIEF BILL PAY

FUNERAL

PREPARATION

THERAPY SYMPATHY

MEMORYKEEPING

SHRINEBUILDING

BUCKETLIST

HAUNTING

EULOGY

COPING COMFORT

CELEBRATION

LAST WORDS

RELIGION

POLICY

SANITATION

DIGITALARCHIVES

GEOGRAPHICLOCATION

LAW

MONEY

CREMATION

BURIAL

MUSIC

TRADITIONS

DEATHSENTENCE

COMMUNICATION

RELATIONSHIPS

TECHNOLOGY

DEMOGRAPHICS

CHARITY

FAMILY

WILL

NOSTALGIA

FAMILY

MEDICALCONDITIONS

BODYHANDLING

GHOSTS

RITUALS

CEREMONIES

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 17: Blur: Life Made Limitless (Process)

FROM

TECHNOLOGY

CULTURE

TREND TO

FROM TO EXPLORATION

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 18: Blur: Life Made Limitless (Process)

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 19: Blur: Life Made Limitless (Process)

1000Memories

Bcelebrated

GoneTooSoon

Hepbizimle

Legacycom

Life Book

Memorial Matters

Rememberedcom

RememberWell

YouMatteredcom

Afterwordscc

GhostMemo

MyGoodbyeMessage

ThoughtsBeyond

ToLovedOnes

BestBequestcom

PartingWishes

USLegalWillscom

Capsoole

Chronicle of Life

Cirrus Legacy

DocuBank

Estate Assist

Estate Map

Eterniam

GEN-ARC

MyCyberSafe

PassingByecom

SecureSafe

The DocSafe

WebCease

Everplans

Heart2Soul

My Wonderful Life

MyMoriam

The Voice Library

Vuture

Departingcom

Funeral Finder

COMPETITOR ANALYSIS

ONLINE MEMORIALS

FUNERALPLANNING

PRE-DEATH PLANNING

FINANCELEGAL

DATAASSET STORAGE

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 20: Blur: Life Made Limitless (Process)

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 21: Blur: Life Made Limitless (Process)

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 22: Blur: Life Made Limitless (Process)

EXISTING

SOON TO BE

Friendships

Family members

Funeral services

Sudden Death

Military troops

Risk takers

Sick people

Unexplained deaths

Baby boomers

Gaming groups

REFUSING

Brain dead

Obese people

Suicidal people

Abortion

Impoverished

Religious sects

Christian scientist

UNEXPLORED

Pets

Missing Children

Holograms

Cloning

3D printing

Terrorists

Accidental Homicide

Murder

Chocolate

Tattoos

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 23: Blur: Life Made Limitless (Process)

DIGITALPHYSICAL

SOCIAL

DIGITALPHYSICAL

SOCIAL

DIGITALSOCIAL

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 24: Blur: Life Made Limitless (Process)

LLL L -

LD

DD

HIGH IMPACT

LOW IMPACT

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 25: Blur: Life Made Limitless (Process)

SWEET SPOT

SWOT ANALYSIS

STRENGTHS

with death

physical life

bull Entertainment

bullCreepy

bullBrain hacking

bullSystem abuse

become reckless

about death

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 26: Blur: Life Made Limitless (Process)

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 27: Blur: Life Made Limitless (Process)

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 28: Blur: Life Made Limitless (Process)

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 29: Blur: Life Made Limitless (Process)

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 30: Blur: Life Made Limitless (Process)

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 31: Blur: Life Made Limitless (Process)

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 32: Blur: Life Made Limitless (Process)

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 33: Blur: Life Made Limitless (Process)

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 34: Blur: Life Made Limitless (Process)

ATTRIBUTES MATRIX

HIG

H-T

EC

HL

OW

-TE

CH

LIBERAL

Doctors

Teachers

Mid-Wife

Bakers

Politicians

Pilots

KidsEngineers

Mel Gibson

PriestsBoomers

Artists

Terminally Ill

Millenials

Designers

Miley Cyrus

Futurists

Science Geeks

CHANGE IS EXCITING

RESISTANT TO CHANGE

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 35: Blur: Life Made Limitless (Process)

ARCHETYPE SEMANTICS

INTROVERTS

TRADITIONALISTS

SAVER

RELIGIOUS

DEPENDENT

EXTROVERTS

FUTURISTS

SPENDER

NON-RELIGIOUS

INDEPENDENT

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 36: Blur: Life Made Limitless (Process)

ADVERTISING

USERS SOCIALMEDIA

TECH

DIGITALPLATFORM

STAKE-HOLDERS

PHYSICALSPACE

Living

communication

investmentrent

edu

cati

on

branding

awareness

visi

bili

ty

access

maintenance

impr

ovem

ent

RampD

LifeCuration

Transition

Choice

Hardware

Software

Networks

Classroom

Entertainment

Investors

Dead

Modified

Selective

Immersive

Upgrade

dysfunctional

curious

grieving

agnostic

photoshop

appearance

resurrected

new parts

physical

holograms

chip implants

prosthetic

devices

cyborg

data collection

updates

telepathy

concert venues

live shows

continuance

end

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 37: Blur: Life Made Limitless (Process)

NOW SOON

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

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BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 38: Blur: Life Made Limitless (Process)

VP

follow

education

lectures

FREE

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 39: Blur: Life Made Limitless (Process)

VP

follow

education

lectures

debates

FUN ENTERTAINMENT

PLAY

FREE

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 40: Blur: Life Made Limitless (Process)

follow

education

lectures

FREE

debatesRETHINK

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 41: Blur: Life Made Limitless (Process)

follow

education

lectures

FREE

debatesRETHINK

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 42: Blur: Life Made Limitless (Process)

debatesRETHINKSP

Stay alive

real

actual people

connected brains

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 43: Blur: Life Made Limitless (Process)

SP

real

actual people

connected brains

PAID

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 44: Blur: Life Made Limitless (Process)

VPfollow

education

lectures

debates

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 45: Blur: Life Made Limitless (Process)

real

actual people

connected brain

follow

education

lectures

debates

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 46: Blur: Life Made Limitless (Process)

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

BLUR

Facebook

Snapchat

Viber

Google+

HIGH IMMERSION

LOW IMMERSION

HIGH REACHLOW REACH

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

BLUR

DeadSocialorg

Wikipediaorg

Ancestryorg

HIGH ACCESSIBILITY

LOW ACCESSIBILITY

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 49: Blur: Life Made Limitless (Process)

E-Harmony

SnapchatMatchcom

HIGH AUTHENTICITY

LOW AUTHENTICITY

BLUR

Tinder

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 50: Blur: Life Made Limitless (Process)

ACCESSIBILITY

HIG

H EFFECTIVEN

ESS

INTIM

ACY

AUTH

ENTICITY

IMM

ERSION

HIGH

LOW

REACH

MA

RK

ET

RE

AC

H

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 51: Blur: Life Made Limitless (Process)

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 52: Blur: Life Made Limitless (Process)

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 53: Blur: Life Made Limitless (Process)

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 54: Blur: Life Made Limitless (Process)

CUSTOMER SEGMENTS

Social Butterfly

Book worms

Love Birds

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 55: Blur: Life Made Limitless (Process)

USER DEVELOPMENT

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 56: Blur: Life Made Limitless (Process)

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 57: Blur: Life Made Limitless (Process)

the mostldquo

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 58: Blur: Life Made Limitless (Process)

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 59: Blur: Life Made Limitless (Process)

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 60: Blur: Life Made Limitless (Process)

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 61: Blur: Life Made Limitless (Process)

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 62: Blur: Life Made Limitless (Process)

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 63: Blur: Life Made Limitless (Process)

TH E UNKNOWN

FAMILY HISTORY

QUESTIONS

GET CLOSURE

TIME ON EARTH

BEHIND

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 64: Blur: Life Made Limitless (Process)

EDUCATION

BOOKWORM

SOCIALBUTTERFLY

LOVEBIRD

SOCIAL RELATIONSHIP

THREE USER GROUPS

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 65: Blur: Life Made Limitless (Process)

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

Publishes a

new paper on

blog

Gives a lecture

for elementary

students

Exchanges

new findings with

Isaac Newton

Open chat session

disscusses research

Scheduled

Obama to disscuss

Meets up with his

great grandchildren

his life

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 66: Blur: Life Made Limitless (Process)

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 67: Blur: Life Made Limitless (Process)

BOOK WORM

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

GOES TO HIS LAB

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 68: Blur: Life Made Limitless (Process)

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

about his work

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 69: Blur: Life Made Limitless (Process)

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

PERSONALITY

KEY MOTIVATORS

EXPECTATIONS

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CONFERENCE

TEACHES A

CLASS AT SCAD

WORKS ON A

ATTENDS A

CHARITY GALA

SPENDER

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 70: Blur: Life Made Limitless (Process)

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Cancer

A chance to teach

new products

college

teaching design)

since he is back

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 71: Blur: Life Made Limitless (Process)

SOCIAL BUTTERFLY

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUSAGE 21

BORN IN Vietnam

YOLOrdquo

-Interactive

-Staying Connected

-Selfies

as possible

-Learn from others

-Social networking

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

CREATES NEWDESIGNS

MAKES PROTOTYPES

SPENDER

DEPENDENT

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 72: Blur: Life Made Limitless (Process)

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Keeping quiet

Social acceptance

Emotional support

Awards

Diverse friends

TEDTalks

Gossip

Hears about parties

Latest trends

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 73: Blur: Life Made Limitless (Process)

LOVE BIRD

INTROVERT

SAVER

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

HAS A BLURDATE

GOES FOR AMOVIE

ATTENDS A PARTY

SPENDER

DEPENDENT

TRADITIONALIST

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 74: Blur: Life Made Limitless (Process)

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

Dying too early

Increased FameMoney

are saying

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 75: Blur: Life Made Limitless (Process)

LOVE BIRD

INTROVERT

TRADITIONALIST

SAVER

RELIGIOUS

DEPENDENT

SPENDER

AGE 62

Sentimental

Nurturing

Legacy-Keeping

Easily accessible

Easy to understand

True connection

DAY IN THE LIFE

NON-RELIGIOUS

FUTURIST

INDEPENDENT

EXTROVERT

ATTRIBUTES

VOLUNTEERSAT SCHOOL

DINNER amp NETFLIX

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 76: Blur: Life Made Limitless (Process)

THINK amp FEEL

SAY amp DO

PAIN GAIN

SEEHEAR

EMPATHY MAP

good on netflix

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 77: Blur: Life Made Limitless (Process)

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 78: Blur: Life Made Limitless (Process)

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 79: Blur: Life Made Limitless (Process)

BRANDING WHO ARE WE

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 80: Blur: Life Made Limitless (Process)

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 81: Blur: Life Made Limitless (Process)

Life is short

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 82: Blur: Life Made Limitless (Process)

may be

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 83: Blur: Life Made Limitless (Process)

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 84: Blur: Life Made Limitless (Process)

BRANDING WHO ARE WE

OUR VISION

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 85: Blur: Life Made Limitless (Process)

BRANDING WHO ARE WE

Social Networking

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 86: Blur: Life Made Limitless (Process)

BRANDING WHO ARE WE

THAT ALLOWS

AFTER DEATH

TWO-WAY INTERACTION

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 87: Blur: Life Made Limitless (Process)

PHYSICALARTIFACTS

CUSTOMERACTIONS

FRONT STAGEACTIONS

BACK STAGEACTIONS

SUPPORTINGPROCESSES

VR Device

WearsVR device

BLURSoftware

User database

BLURSoftware

Facebook

BLURSoftware

Advertisingsystem

BLURSoftware

Advertisingsystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

AnalyticsSystem

BLURSoftware

User databaseAI

system

BLURSoftware

AI

BLURSoftware

AI

BLURSoftware

VideoProduction

Createsaccount

SharesFacebook

data

Addssuggested

friends

AccessesBLUR

Receivesinvite

Chats aboutscience

Asks aboutan exam

Suggestsanother DP

Receivesinvite

Answersquestions

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

Analyzedata

(BLUR staff)

data

DP

Viewsadvertisement

access)

Invites DPto BLUR

DP

BLURSwith DP

Leavespremium DP

chat

Signs outof BLUR

RemovesVR device

Receivesinvites to

BLUR(friends)

intro video

a friend

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

VR Device

PotentialSurrogate

Offer premiumoption

Skip ad option

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 88: Blur: Life Made Limitless (Process)

BLURprototype

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 89: Blur: Life Made Limitless (Process)

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 90: Blur: Life Made Limitless (Process)

BLUR PROTOTYPE MAP

ALLIE BLUR USER

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 91: Blur: Life Made Limitless (Process)

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

1

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 92: Blur: Life Made Limitless (Process)

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 93: Blur: Life Made Limitless (Process)

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

1 2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 94: Blur: Life Made Limitless (Process)

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 95: Blur: Life Made Limitless (Process)

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 96: Blur: Life Made Limitless (Process)

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

1

4 4 4 5

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 97: Blur: Life Made Limitless (Process)

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

1

4 4 4 5 8

2 3 67

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 98: Blur: Life Made Limitless (Process)

BLUR PROTOTYPE MAP

ALLIE BLUR USER

1 WearsVR device

2 AccessesBLUR

DP

8 Signs outof BLUR

9 RemovesVR device

1

4 4 4 5 8

2 3 67 9

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 99: Blur: Life Made Limitless (Process)

Yes WhyNO

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 100: Blur: Life Made Limitless (Process)

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 101: Blur: Life Made Limitless (Process)

FEEDBACK

40

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 102: Blur: Life Made Limitless (Process)

FEEDBACK

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 103: Blur: Life Made Limitless (Process)

FEEDBACK

me on research

papers How

realistic would it

berdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 104: Blur: Life Made Limitless (Process)

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 105: Blur: Life Made Limitless (Process)

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

40

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 106: Blur: Life Made Limitless (Process)

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 107: Blur: Life Made Limitless (Process)

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 108: Blur: Life Made Limitless (Process)

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 109: Blur: Life Made Limitless (Process)

FEEDBACK

me on research

papers How

realistic would it

berdquo

ldquoSo that if

something

happened to me

my loved ones

could say

goodbyerdquo

rather have other

people use it

itrdquoldquoWeird

But

Intriguingrdquo

ldquoScaredrdquo

40ldquoGoodrdquo

ldquoIrsquom afraid

what might

happenrdquo

90

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 110: Blur: Life Made Limitless (Process)

BLURNETWORK VISION

THANK YOU

- - Blur_ Video 01

Page 111: Blur: Life Made Limitless (Process)

THANK YOU

- - Blur_ Video 01

Page 112: Blur: Life Made Limitless (Process)

THANK YOU

- - Blur_ Video 01

Date post:	16-Apr-2017
Category:	Design
Upload:	michael-buquet
View:	368 times
Download:	4 times