Date post: | 04-Dec-2014 |
Category: |
Technology |
Upload: | blutrumpet |
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August 2012
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Mobile Needs are Evolving
• Looking for Interesting Apps• Dislike, Disregard Ads
• Display Ads Intrusive• Users Desensitized
• Opaque• No Clear ROI
• App Discovery• Trusted, Non-Intrusive
• Creative Monetization• Engaging Content
• CPI : Close The Loop• True ROI
Users Publishers Advertisers
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AppExplorer: A New Revenue Unit
Monetization technique that’s useful to users
Non-intrusive
Not incentivized, don’t game the system
• Syndicated app
discovery tool
• Provides relevancy
and end-user value
• More value for
everyone
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Gallery: Natural UI, Customized UXWatermark Menu Grid
5
User Engagement: The Goal
Source: MediaMind, July 2011
Click Thru Rates (CTR)
0.37% 0.14% 0.09% 0.07% 15.0%
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Resources
• Incubated at Hatch Labs – JV between IAC and Xtreme Labs
• Based in NYC and Toronto• Leveraged IAC group of companies– Product based on needs of real
companies– Access to high quality publishers