Hotel Services In A Blynk MOBILE MONDAY Mobility in Hospitality IIM-Ahmedabad25 March 2013

Agenda Company and Industry Brief Product Details Technical Overview Product & Industry Future Questions What does Blynk do? Blynk aims to revolutionize the interaction betweenhospitality industry and its guests by providing innovativemobile app solutions.Control digital content Connect with guests Drive revenue Why does Blynk do what it does? Hotels and restaurants need: Blynk solves these issues: Mobile presence Out-of-the-box solution Guest self-service solutions Cloud Based The problems: Cost Effective (SaaS) Expensive Quick to Implement Time Consuming Continuous Innovation Continuous Upgrades Most Innovative Product Awards FoundersSunny Goenka Head of Business DevelopmentVishal Dokania Head of Product Development Mobile Device Explosion Mobile Web vs. Desktop Web Hospitality Industry Figures Potential Target Market = Global Hospitality IndustryHotelsRestaurants400,000 hotels8 million restaurantsAccording to Trip Advisor 50% of hotels 2% of restaurants would like to use awould like to implement mobile apps bymobile app = 160K2013 = 200KAssuming 70 rooms / hotel with 50%Assuming 50 guest / restaurant / dayaverage occupancy =35 rooms / hotel / day35 * 200k = 7 million rooms / day 50 * 160k = 8 millions users / dayAssuming 50% active app users = Assuming 50% active app users =3.5 million users per day 4 million users per day Blynk iHotelProduct Details and Demo Guests BenefitsHOUSE KEEPINGIN-ROOM DININGCALL BACK SERVICEHOTEL SERVICESRequest commonly usedPlace in-room dining orders No need to pick up the Explore and make bookinghouse keeping services suchdirectly from the app. Multi- telephone and be on hold any requests for all hotel servicesas room cleaning, turn downrestaurant support, detailedmore. Simply request to give a in a unique and interactiveservice, pillows, toiletries and item description and images.call backmanner.much more. CONCIERGE SHOPPINGSPECIAL OFFERS NOTIFICATIONS Discover local attractions andBrowse through the products Get the most out of the hotelsTrack service requests, order events presented in a offered by the hotels shopsspecial offerings and discounts. details and status updates. multimedia format.and place orders for in-room delivery. Hotel BenefitsFAST AND EASY SETUP ON CLOUDLIVE UPDATE CUSTOMIZABLE DESIGNTemplate based architecture Data is securely hosted on theWhether it is in-room dining, Update the look and feel of theleads to expressCloud. No requirement to buyhouse keeping, restaurants, spa app from the admin panel. Addcustomization and fast launch or maintain expensive servers.or hotel shopping, instantlynew hotel services with a fewof app. update all your offerings and clicks.prices through the web portal.TRACK GUEST REQUESTSSMART ADVERTISING REAL TIME REPORTS & INCREASE REVPARSTATISTICSTrack and manage all guestDynamically manage and runSmart advertising, interactiverequests and orders through pre-defined, time-sensitive and Get up-to-date informationservice offerings and livethe admin panel.targeted advertisements onregarding guest activities, reporting results in increasingguest devices.requests and preferences. hotel revenue. Before & After BlynkBefore iHotel After iHotel Drive ResultsIn Room Printing SavingsRestaurant RevenueIn Room Dining Orders Internet RevenueIn Room Dining AverageSpa & Golf RevenueCheck-InAverage In Room Direct MarketingDining CheckRevenue ExpressPro 50 Pro 100 Pro 100 0 50 Rooms 51 100 Rooms 101+ RoomsSetup & UsageDesigning Your App, App Store Listing,Android, Apple & TV support, UnlimitedUsage, On CloudHotel CMSLive UpdateReal Time Reports & Statistics, GuestRequest Notifications, Live ManagementDashboardHotel MarketingSmart Targeted Advertising, Social MediaIntegration, Hotel Information, Tour &Local AttractionsGuest ExperienceFlight Info, 5 Day Weather Forecast, LocalNews, Online EntertainmentIn Room Dining, One Touch Requests,House Keeping Requests, ConciergeServices, Hotel Gift Shop, Laundry,Messages, Express Checkout CustomersHeritage Khirasara TGB House of MGSummit GracePalace Rajkot, IndiaSurat, India Ahmedabad, India Darjeeling, India Nanny Cay MarinaThe Park Group of Hotel AjantaDeerfoot Inn &HotelsCasino British Virgin Island India New Delhi, IndiaCanada Customers Tropical Garden Hotel HoltFortune Park Boulevard9 Lounge Lake City Luxury Resort & SpaThailandIceland Thane, MumbaiNadiad, India Blynk iHotel Demo BlynkTechnical Overview Content Management and Delivery System LAMP ServerCloud Server Hosted on AWS EC2 LAMP (Linux, Apache,MySQL, PHP) All Apple and Android devices CMS accessed via web browser Server Mobile Web Services CMS(Web Based)Phone Tablets Hybrid Apps iOS and Android on Hybrid Native Web Service Calls Live Updates: Timestamp Based Pings Local DB and Caching on Device Local DB on App HTML5 UI Native and HTML5 Bridge A Good Engineer = A Lazy Engineer3rd Party Integrations The FutureINDUSTRYNEW FEATURES 1-2 Years Indoor GPS All Big Hotel Chains on Mobile Platform Augmented Reality Small Savings in Resources Mobile Check-in Deeper Social Integration Mobile Check-out More Express apps Mobile Entertainment Mobile Door Keys - OpenWays Room Hardware Controls 2-4 Years Majority Hotels on Mobile Platform Drive Bookings from Mobile Higher Savings Mobile Apps will reduce printed materials Higher conversion to Pro apps Video Problems Faced Finding Good People Staffing Companies, New Graduates Relationships with Expert Freelancers Features Features Features 80:20 Rule Feature Matrix Too Much To DoToo Little Time Prioritize Prioritize Prioritize Getting Things Done by David Allen Tips for Startups & Small Businesses Google Apps Email, Docs, Calendar Sharing & Collaboration Web Video Conferences Asana Company Task Management Internal Collaboration Highrise Excellent Web Based CRM MailChimp Newsletter and Email Marketing Fast Response Time To Emails 15 Min Reply Time To Inquiries / Customers Use Expert Help Development, Branding, Marketing. Elance is great Balance Development and Marketing Q/Awww.blynk.it vdokania@blynk.it Thank You Audience Mobile Monday IIM-A Infostretch