BMA-NJSocial Media Symposium

Steve CumminsDirector of Marketing,

Panasonic Electric Works

www.SteveJCummins.com

Carrie Craig

Judith David

Jeff Ogden

Steve Cummins

Social Media Symposium - Speakers

Why ?

Why ?

• >100 Million users• 60% log on every day

• 1 Million Business Pages

• 5 Billion “+1” per day

• $32.5B in Ads in 2011 (Facebook - $3.2B)

*B2BSocialMediaGuide.com

Social Media at Panasonic Electric Works

Why do Bank Robbers Rob Banks?(Because that’s where the money is….)

1) Use the Channels Your Customers Use

1) Use the Channels Your Customers Use

2010 2011

Facebook 59% 66%

LinkedIn 37% 55%

Google+ 29%

Twitter 15% 20%

Engineers with Accounts

“Find industry-specific data to identify the best platforms to use”

2) It’s not about you, It’s about the CONTENT

“They don’t want to listen to you selling your products”

2) ..it’s about the CONTENT

“Use your In-House Experts to develop compelling content”

2) ..it’s about the CONTENT

“You could use a blog as your Content Library”

3) Maximize your content network

“Use your internal network (Sales team, partners) to spread messages through their social network”

Explain

Educate

Encourage

3) Maximize your content network

4) Don’t Hire an Expert !

www.oman-collective-intelligence.com“You need a Digital Marketing Strategist, not a Twitter / LinkedIn /

Facebook expert”

5)

Useful Resources

@MarkWSchaefer

@Compukol

@TweetSmarter

@B2BLaunchPad

Let’s Keep Talking….

www.SteveJCummins.com

LinkedIn.com/in/SteveCummins

@SteveJCummins