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BMAsia Research for F&B Music: A Friend or Foe?

Date post: 15-Apr-2017
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"If you are a chef, no matter how good a chef you are, it's not good cooking for yourself; the joy is in cooking for others - it's the same with music." Will.i.am
Transcript

“Cooking is like painting or writing a song. Just as there are only so many notes or colors, there are only so many flavors - it's how you combine them that sets you apart.”

Wolfgang Puck

"If you are a chef, no matter how good a chef you are, it's not good cooking for yourself; the joy is in cooking for others - it's the same with music."

Will.i.am

Spa[Spa03]

Classic Rock Mid Instrumental and Vocal

Main Theme 24 Hours Custom Produced Option A OR Option B

1200 - 1800 [C3B] Chill Italian Mid Vocal

1800 - 2200 [C3D] Chill Italian Soft Vocal

Wherever Mus ic Mat te r s

Main Theme 24 Hours Custom Produced Option A OR Option B

1200 - 1800 [C3B] Chill French Mid Vocal

1800 - 2200 [C3D] Chill French Soft Vocal

Wherever Mus ic Mat te r s

Inappropriate retails soundscapes decrease sales by 28 %

According to Zagat the 2nd largest complaint customer have is about music.

According to Zagat the 2nd largest complaint customers have is about music

Inappropriate retail soundscapes decrease sales by 28%

18-24 Easy listening 12 $19.60 3 mins $13.50 25.00%

18-24 Top 40 9 $6.10

25-49 Easy listening 12.2 $33.00 1.30 min $8.00 10.66%

25-49 Instramental 11.3 $25.00

50- Instramental 12.3 $20.50 2.30 mins $7.00 18.70%

50- Top 40 10.4 $13.00

min USD

Demographicage

RETAIL

Typeof Music

TimeSpent

AmountSpent

IncreasedTime

IncreasedAmount

Time%

Instrumental

Instrumental

FRIEND

40 % Increase in drink sales when slow tempo music plays

Fast music 82 94 Beats per min

Slow music 95.5672 Beats per min

RESTAURANT

Results

Typeof Music

TimeSpent

Increased Time 13.56 mins

Increased Amount 40% more on drinks

Wherever Mus ic Mat te r s

“If you are a chef, no matter how good a chef you are, it's not good cooking for yourself; the joy is in cooking for others - it's the same with music.”

Will.i.am

We identify the key concepts of the brief to build the main theme then apply creative processes to add varied content as appropriate to distinguish the di�erent locations, times of day and zones within a lounge complex

"Cooking is like painting or writing a song. Just as there are only so many notes or colors, there are only so many �avors - it's how you combine them that sets you apart."

Wolfgang Puck

Pullman King Power Thailand 4.30$ USD

Hotel De L’opera Vietnam 4.87$ USD

Grand Mercure Roxy Singapore 5.07$ USD

BMAsia Cost of Services per Day 1.73$ USD

COST OF COFFEE AT ACCOR HOTELS

Wherever Mus ic Mat te r s

BMAsia Co Ltdwww.bmasiamusic.com

Tel: +(66) 2185 2010 – 12 Fax: (66) 2185 2013

Wherever Mus ic Mat te r s

Email: [email protected]


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