Marketing ResearchShayla Hill, Cara Skelley, and Katie Potts

Research Objectives

Develop ways to expand AthleteTrax’smarketSocial media

Desires of users

Key competitor research

M e t h o d s

Survey/Social Media

Competitor Research

Recommendations

METHODS

Competitors Blue Sombrero

TeamSnap

Mitoo

All competitors have partnerships or are sponsored

TeamSnap & Mitoo have users worldwide

All three have a mobile app

TeamSnap 500,000 teams

VS.

AthleteTrax 1,500 teams

Current Challenges of AthleteTrax:

Expand audience & gain more users

82% of respondents are in target market (18-24)

87% of

respondents are involved in an other than an athletic team

66% have

25+ members involved

=Potential user base

Best social media platforms to use to target users

56% of

own a smartphone

70% of

college students own a smartphone

79% of people 18-24 own a smartphone

*Charts come from Pew Research Center

INSTAGRAM TRENDS

Instagram usage rose to 35% in 2013

Projected to reach 51% in 2016

18-24 or make up the of Instagram users

VS.

*Data from eMarketer

77% of

members in a club/organization/athletic team prefer 1 centralized location for all information

SATISFACTION & IMPORTANCE

AthleteTrax’stools would be beneficial

Implementation Timeline

INSTAGRAM

APP

NON-SPORT RELATED ACTIVITIES

PARTNERS & SPONSORS

EXPAND GLOBALLY

THE FUTURE OF

ATHLETETRAX

Recommendations• Focus on 18-24 or college clubs as target market• Create mobile app• Create Instagram• Establish partnerships & sponsorships• Expand AthleteTrax to include non-sports related clubs

& organizations• Expand worldwide