BMI: Local Travel Agency

MMENTREP, Prof Saguinsin, 5/16/2011

Brick & Mortar Characteristics

Market: Local, Any type of travelerMarket: Local, Any type of travelerMarketing: Proximity-centric, WoMMarketing: Proximity-centric, WoMMVP: To provide MVP: To provide personalizedpersonalized consulting and consulting and affordable custom travel arrangementsaffordable custom travel arrangementsRevenue: Commission based, transaction Revenue: Commission based, transaction based, percentage of salesbased, percentage of sales

Brick & Mortar Characteristics

Fixed Costs: Rent, Utilities, Salaries 10 people Fixed Costs: Rent, Utilities, Salaries 10 people (travel agents, maintenance, accountant, etc.)(travel agents, maintenance, accountant, etc.)Distribution Channels: Travel AgentsDistribution Channels: Travel AgentsCustomer Relations: Travel AgentsCustomer Relations: Travel Agents

Why change? Technology & Globalization

Why change? Technology & Globalization

Differentiation.

Differentiation.Fixed Costs: Website Maintenance/SEO, Fixed Costs: Website Maintenance/SEO, Salaries 4 people (travel agent, contact center Salaries 4 people (travel agent, contact center agent, marketer, accountant, etc.)agent, marketer, accountant, etc.)Distribution Channels: Contact Center AgentsDistribution Channels: Contact Center AgentsCustomer Relations: Contact Center AgentsCustomer Relations: Contact Center Agents

PARTNER NETWORK

1.Airline companies2.Tourism spot owners3.Hotels and Resorts4.Local travel organizations5.Business offices6.Individuals/ Frequent Travelers (personal) /Adventurers

COST ACTIVITIES

1.Receiving client requests2.Coordinating with partner networks3.Continuing coordination and consultation with clients4.Maintaining client relationships5.Maintaining office / equipment6.Collection of fees

OFFER

To provide consulting

and custom travel

arrangements within client constraints/ preferences

CUSTOMER SEGMENTSALL Travelers:

Business Travelers/ Families going on vacation/Single Travelers/Group

Travelers

CUSTOMER RELATIONS

Personal Customer Service

REVENUE STREAMSPremium from

partner networks;Fees collected from

clients

DISTRIBUTION CHANNELS

Travel agents located in the office

CORE RESOURCES

Travel Agents (customer service)

Office spaceCommunication

equipment: phone lines, computers and

internet, fax

COST STRUCTURE

Salaries and AdminRentUtilities

PARTNER NETWORK

Airline companies

Tourism Lodging Providers

Transportation Service Providers

Local Travel Orgs

Special Interest Bloggers

COST ACTIVITIES

Website Maintenance

Contact Center

Social Media/Network and Blog Marketing

R&D

OFFER:

To provide a personalized

experience by providing

consulting and affordable

custom medium to long

travel arrangements with excellent

customer service

CUSTOMER SEGMENTS

A/B market Couples,

Families, and Small Groups all over the

world.

CUSTOMER RELATIONS

Attentive

Attention to Detail

Customer Oriented

REVENUE STREAMS

3%, 5%, 7% of Total Cost.

% of Transactions from Customer Networks

DISTRIBUTION CHANNELS

Internet, Social

Networking, Email, Chat

CORE RESOURCES

Website

Customer Service

COST STRUCTURE

Marketing

R&D

BMI: Virtual Travel Consultants

MMENTREP, Prof Saguinsin, 5/16/2011