BMW HEADQUARTERS,

MUNICH, BAVARIA,

GERMANY

BMW founded in as aircraft-engine manufacturer

Flag of Free State of BavariaSpinning Propellers

Most distinct and globally recognized logo

Key to BMW success

Targeted

particular

market

segments

Targeted the growing market of baby boomers and professional yuppies

Focused on providing products with different

DesignStyle Price Size Color

Variety of Products

7 Series

For Wealthy and Traditional Consumers

X5 Series

For ‘Upper LiberaLs’

For Middle-Class

1 Series X3 SUV

Roadsters (Z4)

6 Series

That’s my car

For showy one’s

KNOWN FOR THEIR UNIQUE ADVERTISING TACTICS

THE ULTIMATE DRIVING MACHINE

BMW HAS KEPT THIS TAGLINE FOR OVER 35 YEARS

BMW GREW INTO BRAND WITH $76 BILLION

BIMMERFEST,

an annUaL FesT hosTeD by bMw’s enThUsiasTs CUsToMers

THANK YOU