Date post: | 15-Jul-2015 |
Category: |
Automotive |
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Mindy Kung Corporate Communications
Agenda 1. Company
Overview
2. Company
Structure
3. Comparison with
Daimler AG
Company Overview
BMW was never just about automobiles. It was also about...
Aircraft engines and motorcycles.
Key Milestones • 1916: Establishment of BMW • 1923: BMW R 32 – First BMW motorcycle • 1941: BMW in WWII – Aircraft engines for the German Air Force • 1994: BMW goes to the USA • 1994: Acquisition of Rover Group • 1998: Rolls-Royce comes to BMW • 2001: The MINI – Premium in the small-car segment • 2007: Strategy Number ONE • 2013: Launch of the BMW i3
Source: BMW Group Milestones
Strategy Number ONE
Growth
Shaping the Future
Profitability
Access to Technologies and Customers
Evolution of the Logo
Evolution of Front Grille
Company Structure
Board of Management Executive Directors
Chairman of the Board of Management
– Norbert Reithofer
Finance
Production
Development
Purchasing and Supplier
Network
Human Resources
MINI, BMW Motorrad,
Rolls-Royce, Aftersales
Source: BMW Group Company Portrait
Supervisory Board Non-executive Directors
Chairman Joachim Millberg
4 Deputy Chairman of Supervisory Board
15 Members of Supervisory Board
Source: BMW Group Company Portrait
Comparison
Production Volume
2014 2013
2,299,181 units 2,116,493 units
2,582,318 units 2,384,080 units
2014: BMW- 1.8MM, MINI- 322K, Rolls-Royce- 4.5K
2014: MB Cars- 1.6MM, Trucks- 498K, MB Vans- 299K, Buses- 31.5K
Source: BMW Group Annual Report Daimler AG Annual Report
Sales Volume
2014 2013
2,241,460 units 2,079,013 units
2,545,985 units 2,353,623 units
2014: BMW- 1.8MM, MINI- 302K, Rolls-Royce- 4.1K
2014: MB Cars- 1.7MM, Trucks- 496K, MB Vans- 295K, Buses- 33K
Source: BMW Group Annual Report Daimler AG Annual Report
Revenue
2014 2013
$89.6 billion €80.4 billion
$84.7 billion €76.1 billion
$152 billion €136.2 billion
$138.1 billion €123.8 billion
Automotive, Motorcycles, Financial Services, Other Entities, Eliminations
Automotive, Trucks, Vans, Buses, Financial Services
Source: BMW Group Annual Report Daimler AG Annual Report
Overall… Comparison in numbers
Production Volume Sales Volume Revenue
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In the car segment specifically… Excluding motorcycles, trucks, van and buses
Revenue in Cars
$81.9 billion €73.6 billion
Sales Volume in Cars
2.1MM units 1.7MM units
$83.6 billion €75.2 billion
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“Three brands, one objective – to
become even better.”