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BMW MOTORRAD AUSTRALIA. ANDREAS LUNDGREN. The Ultimate Riding Machine
BMW MOTORRAD AUSTRALIA.ANDREAS LUNDGREN.
The Ultimate Riding Machine
AUSTRALIAN MARKET IN CONTEXT.INTERESTING STATISTICS.
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AUSTRALIAN MARKET IN CONTEXT.SIZE AND TREND.
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0
10000
20000
30000
40000
50000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
020000400006000080000
100000120000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Large Bike Market
Total Car Market
Premium Car Market
Total Bike Market
500CC+ Market
~1,200,000
~120,000
~87,000
~33,000
Overall Motorcycle Market
MARKETPOSITION - BMW MOTORRAD.(>500CC) FY 2016
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BMW MOTORRAD AUSTRALIA.MODEL MIX.
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01224456
17363740
5253535556
61111
118127128
132148
157190
225235
308335
347
G 310 RF 800 GT Police
F 800 GS Adv MuF 800 GS MuF 700 GS Mu
F 700 GS PoliceK 1600 GTL Ex
C 600 SportR nineT Scrambler
K 1300 RR 1200 RT Police
K 1600 GTK 1600 GTLC 650 Sport
K 1300 SC 650 GTF 800 GT
F 800 RR 1200 R
R 1200 RTF 800 GS Adv
R nineTR 1200 RSS 1000 XR
F 800 GSF 700 GSS 1000 RG 650 GS
S 1000 RRR 1200 GS Adv
R 1200 GS
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BMW MOTORRAD AUSTRALIA.NIGEL HARVEY.
The Ultimate Riding Machine
BMW MOTORRAD MARKET INTRODUCTIONS.
− S 1000 RR− Introduced 2010− 2200 units sold in Australia. − Revolutionary Technology
− R nineT Range − Emerging high growth segment. − High level of customisation /
segmentation to suit riding style.
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R 1200 GS AdventureThe Ultimate Adventure.
R 1200 GSThe All Rounder
R 1200 RTThe Tourer.
R 1200 RS The Sports Tourer.
R 1200 RThe Roadster.
R nineTThe Custom Boxer.
BOXER PLATFORM UTILISATION.The Ultimate
Riding Machine
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G 310 R FACTS AND FIGURES
− ABS− Accessory High and Low Seat− LED Tail Light − 158.8 kg Riding weight. − 313cc single cylinder− Seat height 785mm− 34hp / 28Nm @ 7,500 rpm
− MRLP $5,790
The Ultimate Riding Machine
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K 1600 B FACTS AND FIGURES
− 6-cylinder in-line engine− 118 kW (160 hp) at 7 750 rpm
and a maximum torque of 175 Nm at 5 250 rpm
− Dynamic ESA− Shift Assistant Pro for shifting
up and down− ABS Pro, dynamic brake light,
Dynamic Traction Control DTC, xenon headlamp, heated grips and seat heating, multi-controller, three ride modes, cruise control etc.
− MRLP $ TBA
The Ultimate Riding Machine
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HP4 RACE FACTS AND FIGURES
− Production run of 750 units, each individually crafted.
− 158 kW (215 hp) at 13 900 rpm and a maximum torque of 120 Nm at 10 000 rpm
− 171 kg ready to ride− Dynamic Traction Control DTC − Engine Brake EBR
Wheelie Control Launch Control.
− Pit Lane Limiter
− MRLP $ TBA
The Ultimate Riding Machine
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