Blogging 101

The Blogosphere

• Raw Numbers

• Technorati tracks 70 million blogs

• 120,000 new blogs per day

• 1.4 blogs created per second

• 19.4 million (55%) are still posting 3 months later

• 3.9 million bloggers update weekly

• Bloggers make 1.2 million posts a day or 50,000 an hour with major spikes during major news events

So Why Should a Company Bother?

• Initiate two-way interaction with stakeholder

• Join the conversation in your industry

• Put a human face on the company

• Increase SEO & Web site traffic

• Establish/build expert status

What Makes a Blog Successful?

•Among 20 “successful” corporate bloggers, most common answers:

Culture

Transparency

Time

Dialogue

Writing Style & Personality

Questions?