BlueZooCreative.comTwitter.com/ccondray

3/23/2011

What Is Social Media?Twitter and

Facebook

AKA Social Networking AKA Web 2.0

These are the technologies.

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What is Social Media?“A social trend in

which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.”

- Groundswell

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What Is Social Media?Social media

networking is no different than regular networking.

Same rules in How to Win Friends and Influence People apply.

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What Is Social Media Brand Building?

Reputation buildingCharacterKnowledge

Social media tools make it much easier to make your brand more visible.

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Where to Begin?

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Organizing for Social MediaHome Base – The

central place you want to interact with people.

Outposts – place where you have a presence and participate and promote yourself.

Passports – where you have profile but don’t take part in the conversation.

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Pick Your Home BaseWordPress

Tumblr

Posterous

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Set Up Outposts/PassportsLinkedIn is the office

Facebook is the home

Twitter is Happy Hour

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Complete Profiles FullyMake sure your

target keywords are in your profile

Link back to one place, your “home base” that has all the detail about you

Be realUse a pictureTalk about your

personal life…a little

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Make It Easy To ShareInclude a Facebook

Connect link, Call-to-Action buttons, Share Functions, or a button that invites people to do business with you in a prominent place on your blog.

Certain plugins can create all of these in one place.

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Don’t Know What To Say?Find something cool,

link to it on your site and comment on it. It could be as simple as adding “This is a great article because ____.”

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Be PoliteDon’t consistently

talk about yourself and not help others.

Don’t randomly approach followers you barely talk to and simply ask for favors.

Don’t spam.Don’t publicize

private conversations.

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BlueZooCreative.comTwitter.com/ccondray

3/24/2011