Bo Dahlbom
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Professor at the IT University in GöteborgScientific Director at Sustainable InnovationMember of the Government IT advisory boardBook: Sveriges framtid, Liber 2007www.viktoria.se/dahlbom www.sust.se
Bo Dahlbom
The modern miracle
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The benefits of growth
Less toil, misery, starvation, poverty
Meaningful work, better living, good food
Healthcare, education, culture, play
Longer, healthier, richer, spiritual life
Life is getting longer
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Technical evolution, constant change
More trade, travel, transports
Stress, competition, exploitation
Pollution, resource depletion
The Price for Growth
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• The personal computer (1985) – documents
• Internet (1995) – email, www
• Google, Web 2.0 (2005) – innovation
• Mobile office (2008) – market, meetings
Major Changes
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Explosion
A Fantastic Technology
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Globalization: a world without borders
Automation: work tasks disappear
Commercialization: the market is expanding
Systemization: everything is connected
Rationalization: innovation and competition
The Impact of Internet
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The world becomes one, differences reduce
China is the factory of the world
Bangalore is the office of the world
Global warming, pandemies, terrorism
Globalization
Swedish Trade
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Machines emptied the country, gave us work in the factories in the city
Computers emptied factories, gave us work in the offices
Internet is emptying offices, giving us all work on the market
Automation
Automation in Sweden
1860 1930 1960 2000 2010
Farms Factories Services
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From production to commerce
Sales, negotiation, contracts
Markets, media, meetings
Public sector as purchase office
Commercialization
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The public sector
• Public sector and business change together
• From factory to market (purchase)
• Customer orientation and competition
• Automation, outsourcing and privatization
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From local information systems to global social networking and a global market system
Systems for commerce, finance, logistics, labour, energy, healthcare, education, defence, security, environment, media, tourism, politics
Systemization
Intelligent grids
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Automated services and self-service
Mobile and distributed, personal services
National (global) expertise for strategy, purchase, development and evaluation
Service society
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Market, competition, knowledge
Business intelligence, benchmarking
Efficiency, innovation, diversity
Results, increasing demands, faster
Rationalization
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We measure, test, calculate, compute, small and big things, body states, the market, the earth, the athmosphere
We overview, plan and automate, make more efficient, calculate, our lives, families, cities, societies, world economy, climate
We know so much
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The Old Company
• A society of its own, a well organized centre for production and distribution, a factory
• A well defined, autonomous organization, with its own goals, values, and quality control
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• A losely connected, distributed and mobile sales force, with a web site
• An innovative service network, adapting to market and customer movements and demands
The New Company
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A global market, big cities, Internet
Centralized states with a small public sector, focusing on purchase
A working life with commerce and an everyday life with shopping
The New Society
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From production to commerce, from country to city
In 1800, 3% of us lived in cities In 1900, 13% of us lived in cities In 2000, 50% of us lived in cities
Life on the market is life in the city
Life on the Market
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A networking society
• We used to work in factories with working hours, leisure, unemployment, education, working life, retirement
• We used to have positions, definite tasks to perform in production or administration
• Now we take iniatives, increase sales, are innovative, change oriented and networking
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User participation, competent amateurs
Prosumers – Wikipedia, weblogs, MySpace, YouTube, Facebook
Flexible cooperation, open innovation, user innovation, mashup corporations
From information society to noise society
Web 2.0
Users innovate
Consumers innovate
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• Lego Mindstorms, Lego Factory
• Procter & Gamble Connect+Develop
• Communities and founder populations
• Innovation as Consumption
Organized open innovation
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cocktail-party
Life is a
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Please, sit down!
School begins
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The new competence
• We used to be competent workers, skilful, dependable, diligent, punctual – we were labourers, performing services
• Now we are expected to understand the processes, the business idea, the customers, strengths and weaknesses, vision and mission – we are all becoming managers
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Knowledge as traditional craft
Knowledge as industrial production
Knowledge on the market
Focus on innovation
The new knowledge
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• Future interested
• Work life oriented
• Customer focused
• Socially integrated
Schools that change
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Please, wait!
Swedish Healthcare
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TV on the web, googling knowledge, global media, web university, mobile life, electronic communities, chatting, twittering, paying taxes on Internet
But healthcare is still batch with telephone hours, appointments and waiting rooms as if nothing had happened
Life is online
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Globalization and Automation
Automated services, self-service
Mobile and distributed, personal services for everyday healthcare
Global expert diagnosis and treatment
Healthcare as Service
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• From repair visits to service contracts
• From manual craft to process control
• From experience to information science
• Personalized healthcare
Healthcare online
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Healthcare on the market
• Mature citizens, experienced amateurs
• It’s your health – Google Health
• From collective health to individual consumers
• Shopping for health
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Technical development and competition force us to innovate, produce and consume more and more effectively, running faster all the time
Tempo, Tempo
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• Taking position on a global market
• Continuing automation, cost cutting
• Customer relationship management
• System competence, system innovation
• Competitive competence, intelligence
Challenges
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• Technological foresight
• Market intelligence
• Plug and Play
• Market innovations
TCT Challenges
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• Clean technology, nano, bio, Moore’s law, bandwidth
• Internet: video, web 2.0, mashup, web 3.0, semantic web, push, structure, consumer office
• Radio: rfid, nfc, gps, m2m, Internet of things
Technology foresight
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• Focus on sales and innovation
• Use your customers to innovate
• The enterprise as a project
• Internet, Internet, Internet
Strategy for change
Global Warming
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Either or…
• Slow down, go back, park the car, use your bike, live locally
• Use technology and growth to create opportunies for change
• Move faster on a fantastic growth market, clean tech, new solutions
Plug-in Hybrid Electric Vehicles
Smart grid and Electricity 2.0
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• Ideas, Competition, Trade
• Ecologic abundance: consumer society
• Short generation time: trends and fashions
• Founder populations: innovation arenas
An innovation society
Sustainable Innovation
Swedish companies and the Energy Agency in cooperation, innovating services for everyday energy efficiency
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Hector Ruizs, AMD
”In today’s world it is really important for business leaders not only to have an idea about what their business is all about, but to have a passion for something that is meaningful.”
The Human Project
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A life dominated by products and services
Technology and market shapes our lives
Companies rule our everyday activities
A closely knit society, a web of dependencies
Market Society
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Mature customers on a mature market
Communities of responsible amateurs
Active, engaged co-workers
Internet and cognitive marketing
A Mature Market
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Responsible companies
Active co-workers
Brands with sense
Sustainable communication
Activate your Brand
Early experiments in transportation
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Raise your eyes
Say yes to change
Go on expeditions
Strategy for survival
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The Future
We are building
