Illinois Wesleyan Academic Rank (ACRK): 7 Need Rank (NDRK):
6
Slide 7
Price Optimization for Base Population: 2014 ACRK 1 ACT: 24.2
GPA: 3.22 ACRK 2 ACT: 25.3 GPA: 3.57 ACRK 3 ACT: 26.8 GPA: 3.69
ACRK 4 ACT: 27.6 GPA: 3.85 ACRK 5 ACT: 28.3 GPA: 3.98 ACRK 6 ACT:
29.1 GPA: 4.12 ACRK 7 ACT: 30.3 GPA: 4.25 ACRK 8 ACT: 32.2 GPA:
4.53 NDRK 1 Did Not Apply NDRK 2 No Need AGI: $218K NDRK 3 Low Need
AGI: $150K NDRK 4 AGI: $119K NDRK 5 AGI: $97K NDRK 6 AGI: $70K NDRK
7 High Need AGI: $30K
Slide 8
A Replay of 2014 All Student Price Curve 482 students Actual
Outcome 502 students
Slide 9
2013 Admitted Student Survey of HCRC Clients: Sample of 53,412
Students How important are each of the following? Hands-on, applied
learning (internships, co-op, field work, etc.) Career-focused
curriculum tied to a specific occupational field Study abroad, or
other international education experience Opportunities to work
one-on-one with faculty Interdisciplinary study or a custom major
Community service or service learning experience Learning
communities, teams or other collaborative learning experience
Opportunities to pursue original research Emphasis on a traditional
liberal arts curriculum Combined undergraduate-graduate degree
program One or more terms off campus, elsewhere in the U.S.
Accelerated undergraduate degree program (3 year Bachelor)
Slide 10
Factors affecting NTR goal Increased competition in primary and
secondary markets Base Population (Domestic freshmen) did not
perform as expected Largest change in actual vs. predicted behavior
was among the wealthiest students Illinois Wesleyan will have
diminished returns on offering these students additional money
through aid regimen
Slide 11
What adjustments are we making? Full-time admission counselor
in Dallas, TX. - First full year of activity. Third year of
full-time admission staff in China Partnering with Ruffalo-Cody to
increase apps Student search success Womens lacrosse and track
Financial aid strategy adjustments
Slide 12
Additional factors to consider: Acknowledge trade-off on
headcount, per student revenue & aggregate NTR Reexamine levers
(lessons learned, out of state, affinity, appeals, etc.) Increase
demand for Illinois Wesleyan before spending merit/aid
Differentiated academic product Aligning student wants/needs with
IWUs mission